Sunday, January 30, 2011

Let freedom ring! A great nation struggles in the streets to be born. Egypt, January, 2011.

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by Dr. Jeffrey Lant

An event of world significance is playing out right this minute in Cairo and throughout the country. A great nation with a legendary, larger-than-life past is fighting to be born, fighting for the rights of oppressed millions, no longer content merely to yearn to be free. They want the real thing... and they want it now.

Feckless adolescents, young men and women without even a prayer for the future, businessmen tired of being shaken down by a voracious regime, women enraged at permanent second-class status, the children of ignorance and irredeemable poverty and political servitude. These are the people who are carrying the revolution on their backs. They have been patient, gullible, long suffering. And now they want revenge... and a better life.

It is dangerous! It is perilous! It is magnificent... and the heart of every freedom loving being on this planet goes out to them. We are watching and applauding, transfixed, as the little people, the common people, so wanting liberty that they risk even the little they have, are carried away by a thrill those accustomed to freedom can only imagine.

Luckily we have William Wordsworth's celebrated sentiments on the French Revolution to guide us. (The Prelude, published 1798).

Oh! pleasant exercise of hope and joy!... Bliss was it in that dawn to be alive, But to be young was very heaven!

And so these young must feel, for it is primarily the young leading the day, exultantly so, in days of animal courage, boldness, high sentiments and -- so far -- every possibility of hitherto unimaginable success.

These are the heroes of the day... for they have, after some 30 years of ascending tyranny, screamed "basta!" and poured into the streets to demand long delayed personhood and the respect and well-being every person everywhere is entitled to.

These are the days of their lives... and we are proud, so deeply proud, of such a people and of their valiant struggle that rivets our attention and compels our respect.

The facts

Egypt, a name that conjures the greatness of an ancient imperium, is in fact one of the newest nations of our planet. It acquired full sovereignty from the British in only 1952 when the republic was proclaimed.

The current regime of Hosni Mubarak dates from 1981 and the assassination of his Nobel Peace Prize winning predecessor, Anwar Sadat. His is a garden variety tyranny, redeemed from the pedestrian by geography and a long-standing deal with the United States. Mubarak and his regime, for certain gain (and for lack of the resources to wage war again), gave up their losing fight against Israel. Relieved, gratified the United States backed Mubarak for its Mideast strategy. Egypt was the golden lynch pin.

Unfortunately, Mubarak had severe built-in liabilities. Despite being egregious, such liabilities (for the highest reasons of state) had to be winked at. Mubakak knew his worth and exacted far more than his pound of flesh. We might have held our nose... but we remunerated this necessary excrescence, constantly, lavishly.

Instead of getting the reforms Washington wanted, successive presidents merely slapped him on the wrist now and again. This was laughably inadequate and totally ineffectual. His blatant human rights violations knew no end; neither did his abiding contempt for his own people, an affliction to which dictators are prone. Sadly, these violations could, in time, not be argued away.

So long as his complacent American partner and our unceasing bribes were in place Mubarak was fearless and unconcerned. In such a way did he become a standing insult to an aggrieved people from whom he demanded all... while giving them, the heart of the nation... as little as he could. He became a master of bloated exhortation, high-blown rhetoric. Controlling complainers (often in barbarous ways) became the policy of his regime. What did he care? He was Mubarak... and that was gift enough to the people.

But an important thing, a thing that could not be denied was occurring in the homes of Egyptians: more and more of them were being born, faster and faster. All with nothing to lose... and so perfect candidates for a revolution. The revolution truly began in the bedrooms of Egypt and spilled over into the streets, an army of the dispossessed, patient no longer, their future in their own hands. And so they came to challenge the ramshackle regime and to bring it down with their own bare hands and a spirit that Mubarak had neglected to remember of his people. It was there... and it was no longer at his beck and call.

The police, of course, and above all, the army could have, at the start of these insurrectionary days, crushed even the most ardent and dedicated of these young nation makers, but so far -- and it is the crucial factor -- so far these pets of the regime have failed to fire on the people. For privileged though these supports of the regime are, they, too, can see the writing on the wall and the clear direction of events and History.

So far, the police and army have not fired... rather, they have begun the process that proved key in the signature revolutions of France and Russia: they have begun to fraternize with the revolutionaries. This means everything... and Mubarak is nothing if not a (lazy) student of history. His options? He can now call his army to kill legions of his countrymen, thereby bringing down the universal execration of the world and even of regimes less tolerated than his. Anyway, it may be too late for this.

Or, he can accept the fact that he must go... at which time a shout of joy will punctuate the day. Luckily for Mubarak the days of guillotines and assassination squads for governors as despised and hated as he is are gone. He will fly out of Egypt in style, his ill-got millions stashed away and intact, instead of exiting in a lonely tumbrel ride into eternity through the unbridled hatred of the people he treated so. In short, even in his inevitable end, Mubarak will be a lucky man. The United States will see to that., for he is and has long been our creature, and we will no doubt cherish this expensive souvenir as fitting reminder of our days on the Nile.

As for our brand-new revolutionaries? Today, the y command our full and unqualified admiration. However they need to know that toppling a regime, no matter how entrenched, is the easiest activity of a revolution. Day I after the fall of the Mubarak regime, History will begin evaluating them on what they do next and how they do it and at what costs. It is good to remember this, even as the goal of your life is achieved by your inexperienced hands. Sadly, with the ultimate prize about to be yours, some hubris may enter with the glitter and bliss and the worldwide enthusiasm your deeds engender. Remember Mubarak had his days like this, too.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Friday, January 28, 2011

Interactivity is the key to blog success. Here's the exact language to use to get it. Yes, exact.

"Boy, oh boy, have I ever got the terrific freebie for you today, you lucky blog readers, you. This report, absolutely free, is title Interactivity is the key to blog success. Here's the exact language to use to get it. Yes, exact.'. This special report is packed, just packed, with superb, hard-to-find details , and I'm lucky to be able to GIVE it to you. Email me now at (Lcrink@yahoo.com) with your name, email address and phone number or just call me now at (310.618.8107) P.S. Be sure to tell me what you think after you've read it!"


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by Dr. Jeffrey Lant

Hear ye, hear ye! Blogs are the hottest thing on the 'net. You know it... and you've done the necessary to set yours up and publish, right? Out it goes... then... nothing. Not a peep from any reader. That's bad, real bad.

That's why I'm here -- to help you achieve maximum blog success.

As you're reading along with this article, think Cole Porter's peppy little number, "Friendship" (from "Was a lady," 1939) because that's what this article is, a friend helping a friend achieve maximum success online, this time with your blog.

Interactivity is the key.

Blogs work when they're interactive, that is when you get your audience/readers to respond. And why do you want them to respond? Because blog readers who respond are the very best customer prospects there are, that's why. Moreover if you're smart, you want to monetize your blog just as quickly as possible, right from the get-go... so that every time you publish your blog your readers, your prospects -- with their money -- respond.

Here's how to make this happen day after golden day.

Announce your objective, so that people know that your blog is interactive... and you expect them to respond.

"Readers! You've arrived at the most interactive blog online... where we are in constant touch with our readers... and readers are encouraged, indeed expected, to respond. We like hearing from you!"

Make this goal pellucidly clear to your readers. And keep this exact language in all blog posts. It's your welcome mat for the world.

Words that get people to respond to your lead article.

"Folks, I'm delighted, pleased, ecstatic to bring you this article (add title here). It's written by an expert (add name here) who knows what she's talking about. After you've read this piece, email me at once at (email address). Tell us what you think! We genuinely want to know!"

Put like this, such a plea is irresistible. Expect responses fast, always remembering that each response represents either the beginning of an ongoing relationship with that respondent...or the strengthening of an existing relationship. In short, it is the raw matter for success and nothing but success.

Ask your readers to respond to individual articles, not just the entire blog.

Remember, not only must your blog be perceived as interactive; each portion of the blog must be so configured. In other words, you want each and every article and/or blog section to generate leads. Here's how to do it.

"Friend, this article by (name of writer) is absolutely terrific, isn't it? The writing is incredible... the content superb. What's more , I can tell you how to get content of this amazing quality on your blog free. Email me your name, email address, and phone for the details. Yes, I mean FREE!"

Offer a freebie in every issue.

One particularly popular freebie, which I've used for years, is to write and make available a Free Report to your readers on a subject of interest to them, a subject like this:

"Boy, oh boy, have I ever got the terrific freebie for you today, you lucky blog readers, you. This report, absolutely free, is titled 'Just what you need to know and do to get (whatever benefit you sell)'. This special report is packed, just packed, with superb, hard-to-find details , and I'm lucky to be able to GIVE it to you. Email me now at (your email address) with your name, email address and phone number or just call me now at (your telephone number.) P.S. Be sure to tell me what you think after you've read it!"

Or, try this freebie. It's worked for me for years, and it's a pip of an example and model for you.

"Incredible, but true. Due to a special arrangement with some hot-shot traffic gurus, I'm able to give out 1,000,000 guaranteed visitors today, that is 50,000 each to the FIRST TWENTY READERS who respond today. Be one of them. Email me now at (email address) along with your name, address, and phone number or just pick up the phone and call me now. DON'T WAIT. This special offer can't last!"

Ask for comments. Use the comments.

Remember, your objective is to solicit and then receive comments from every reader. First, savour them; you have earned a little self-congratulation, because with each blog post and every reader response thereto, you are distancing yourself from the also-rans of blog publishers and firmly establishing yourself as a Smart Cookie. Now, press your advantage.

When responses arrive, be sure to publish them in your blog, good, bad, or indifferent. Of course, you want every response to be positive. These are the most welcome and easy-to-use blog posts. Publish them at once... and use them to generate more responses. You want your readers to see and be clear on the fact that yours is one of the most exciting, worthwhile blogs in the land. Make it a point to publicize every positive response you get:

"Wow! Here's a great response from (name of reader responding). We sure do appreciate these responses, not just because they're complimentary (but what's wrong with that anyway?) But because they make it clear how you feel... and what you like about what we're doing. That's Very Important indeed! Always include your name, address, phone, and email address."

What if the response is carping, critical, vituperative?

The world does not live on a diet of milk and honey. Gall and wormwood do make themselves known. Your job is to use negative comments to impress your readers and even turn your carping critic into a lap dog. Take a look at how this magic occurs.

"Tom Jones from Pocatello, Idaho isn't too happy today. He has emailed this message: 'Folks, that last article you published on (name of article) was just plain wrong about a couple of points. Here's the low-down..."

All publishers, blog or otherwise, are inured to getting responses like this. The key is turning the criticism into gold, building a relationship with the (momentarily) irked or critical respondent.

"Tom, your points are sooooo well taken. Thanks for making them; we've glad to let our readers have your point of view and hope to hear more from you. In the meantime, please accept a free copy of our newest report (title here)."

In short, turn lemons into lemonade and emerge wiser and better regarded than before.

Last words... there are no last words.

Blogging, as tried and true bloggers know, NEVER ends. Each issue, each part of each issue, constitutes a potential link to the future. Each thing, every section and each word, is a hook; grabbing, then pulling in your expectant audience, thereby generating leads, comments for future issues... and (how sweet it is) MONEY.

Blogs are the most personal of media. Run with that concept, and make your blog a place of constant interactivity and the satisfaction and profit that ensue to you as a result. Your readers will be happy, recognizing and applauding you, while you laugh all the way to the bank! How nice!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a well known marketer, consultant and the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Thursday, January 27, 2011

4:15 a.m., 14.7 degrees Fahrenheit, light snow falling.

The dead air space in between the layers will stop heat from leaking to the outside of my home and keep the heat in. Then the windows will not be so cold... and the heat won't escape. WHAT A BUMMER NO FROST!TO SPOIL A WONDERFUL SITE TO BE HOLD
Bring back memory of my younger years.

"Stopping by Woods on a Snowy Evening", Robert Frost, 1923.

The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.'


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I awoke this morning to find as Samuel Taylor Coleridge did in 1798 all had been, o'er night, transformed. This great poet wrote ("Frost at Midnight"):

"The Frost performs its secret ministry, Unhelped by any wind. The owlet's cry Came loud -- and hark, again! loud as before."

There was no owlet crying outside my aerie, but I could hear the scurrying squirrels who, glad for the heat in the rafters, made merrie at this unseasonable hour, oblivious to my disapproval.

I peered out the window, or attempted to. The Frost had well and truly come, exhibiting its meticulous work. No longer glass alone, my windows are etched with a brilliant mosaic of pristine silvered white, more intricate its pattern than any lace made by expert Belgian hands.

I was the sole denizen of a crystalled box, the wintered land wore hoar frost... and I was its close observer, transfixed by such a stunning surprise, all mine, a thing of beauty alluring, sure of my attention and regard.

The Frost had, indeed, performed its "secret ministry."

I checked the temperature... 14.7 degrees Fahrenheit... unseasonable... the kind of cold for which the word "cold" falls short, inadequate to the task of accurate description of an event which affects all but few scrutinize or pause to consider.

How had my windows been turned into frost-etched images fit for the palace of a winter king? These are the true Old Masters.

To begin at the beginning, what is frost?

My dictionary says that frost is a deposit of minute ice crystals formed when water vapor condenses at a temperature below freezing.

This tepid definition ill suits something as beautiful as the stunning surface before me... this joy engendering gift of the cold cries out for better words, a clearer picture of its radiance. It is too early for such words to come from me... but they, like the rising temperature, will come.

5:10 am

But if the effect of frost etched on my windows is poetry, the means by which this poem came to be is...prose... and assaults my pocketbook and frugal mien.

The reason there is frost on my windows is prosaic and alarming; it is because my house is losing heat, probably because the windows are single glazed.

This, a good contractor might assure me, could be taken care of by making a frame that fits inside my window frame and then stretching plastic over it to double glaze my windows.

The dead air space in between the layers will stop heat from leaking to the outside of my home and keep the heat in. Then the windows will not be so cold... and the heat won't escape.

This practical solution, beloved of the Yankee mind hereabouts, saves money... and ends any prospect of frost, its beauty, evocations and the delight in a marvel etched in ice for my delectation and happiness.

I think I shall leave the windows single glazed. And so go out to see the universe transformed.

5:20 a.m.

This all-pervasive cold, helped to its ascendancy by the deep chill of the nearby Atlantic, winter bound, turns all of us into friends... and survivors.

People who in temperate days make clear their disinclination to know you, much less even the most significant of your opinions, on days like this, enlivened by frost, seek out any and all wintry travelers and utter such insights as

"Cold, isn't it!"

"Wow, this is the coldest day yet!"

"Cold enough for you?"

These unadorned sentiments make us remember that we are all traveling together, and are glad, from time to time, to recall... and reach out. We feel better for doing so, though of course we do not want to make a habit of such welcomes. There is, after all, no telling where that might lead...

5:31 a.m.

I have left my sheltered perch, snug despite the single glaze, and now without to see first-hand what frost has wrought. Including those who, uncomfortably, watched its advent and quick possession: the homeless, with nothing, experience nature's all... often, in seasons such as these, unto death itself, more silent than the frost.

Hypothermia is the enemy here, and its presence is noted. It is primarily an urban problem; cannier country folk are too smart and seasoned to fall victim to this malady of negligence. It is a condition afflicting mostly men, homeless, drug and alcohol addicted, mentally ill. Nonwhites over 65 (victims ready made) are four times as likely to succumb as whites, a statistic that comes alive as I enter Harvard Square and see those who chose to mark frost's advent by turning down the kindly meant offers of shelter from good Samaritans.

The truth is, despite pressing invitations from the well-meaning, these people, mostly men, decline the bed and the appalling sight of so many like themselves; it is too real a reminder of where they started... and where they have ended up. Of 60 homeless people offered last night a bed and relative comforts,only 2 accepted. Their freedom comes at cost to the Samaritans, for they could easily oversee the human flotsam within the shelter; now they must check and check again throughout the night. So freedom for one, becomes extra labor for others.

As for the rest, they chose freedom... to live, and to die, their own ways. For make no mistake, such men, falling too soon and unprepared to sleep, prove what frost and cold can do... for they are killers, too, ready, certain, deadly... and always, beautiful.

6:11 a.m.

It is time now for me to return home, cheered by the thought that I have, this frosty day, seen things of value and importance; I have seen things and learned what scurrying neighbors will today miss, as items too common to be regarded, much less truly seen.

My wintry poets stand ready at my return.

There's Shakespeare, from "As You Like It."

Blow, blow, thou winter wind. Thou art not so unkind As man's ingratitude. Thy tooth is not so keen, Although thy breath be rude.

Then Thomas Campion's "Now Winter Nights Enlarge" (1617).

"Winter: A Dirge, Robert Burns, 1781.

Winter Heavens" George Meredith, 1888.

"Sharp is the night, but stars with frost alive Leap off the rim of earth across the dome."

Then always and forever...

"Stopping by Woods on a Snowy Evening", Robert Frost, 1923.

The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.'

***

And so do I.


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Wednesday, January 26, 2011

'I want muscles.' An Appreciation for the life of fitness pioneer Jack LaLanne, 1914-January 23, 2011.

"Jack," said his new guru, "you're a walking garbage can."

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One of America's enduring cultural icons is dead, at 96. Jack LaLanne, who preached the virtues and values of working out long before it was fashionable, has checked out, to the rhythm of Diana Ross' jump-up classic, "I want muscles!" (Released, 1983.)

Born the of son of poor French immigrants,LaLanne was noted, first of all, as a sickly sugar addict with a prodigious sweet tooth. He just couldn't get enough pop, cakes, candy, each one more destructive to his health and well-being than the last.

But for fate at the hands of pioneering nutritionist Paul Bragg, LaLanne's might have turned into the garden variety tragedy: diabetes, its complications, debility, death. However, fate -- and Bragg -- intervened.

Bragg, like all nutritionists, was a person on a mission. When overweight, pimply LaLanne showed up in Bragg's dressing room following the master's standard program on the necessity for a nutritional wake-up call, Bragg slammed Lalanne with the tough love approach:

"Jack," said his new guru, "you're a walking garbage can." So he was.... but LaLanne wanted more than sugar. Bragg , like all evangelists, knew that here was a man who was Ready to grasp his message -- and life itself.

Sugar babies were out, the benefits of brown rice, whole wheat, and a vegetarian diet were in. LaLanne got the old time religion and never looked back.

This diet, now almost universally regarded as beneficial, in those days immediately established LaLanne as a kook.

Right from the get-go LaLanne knew that people needed a supportive environment, fellow travelers to help you stay focused. LaLanne's first attempt to create this environment was a makeshift backyard gym and exercise "facility." In short order he had a bevy of fire and policemen pumping iron. It was a beginning, just. But it was what this quintessential "get going and do it." guy with the mega watt smile needed... a platform. Piddly though it was it was all his... and he ran with it.

He got what most zealots get... the back hand of the establishment. He was written off as a crackpot, a menace delivering hemorrhoids, male impotence, and women who looked like -- men. Things looked grim... but LaLanne was nothing if not focused. What's more he had the ultimate support center, his wife of 51 years, Elaine. In a statement she wrote, "I have not only lost my husband and a great American icon, but the best friend and most loving partner anyone could ever hope for." We should all be so lucky.

In 1936, in his native Oakland, California he made his move; he opened a health studio that included weight training for women and athletes. Now think for a minute. In those days of yore, there was not a fitness center on every corner; there was not a universal obsession with looking good and working out; there wasn't a president of these United States whose workout sessions were covered by the media... and who had a supportive First Lady, adamant in her work against couch potatoes and obesity. There was hardly anything of this kind at all... but there was Jack LaLanne.

It was enough.

And, with the tireless energy that defines all evangelists, he got up and boogied. He did it for himself, of course, but he also did it for America.

Over 50 years ago, LaLanne on his ground-breaking television program made it clear what he was doing, and why. His message was important, stern, even grim, the message of a man who had thought long and hard about a subject of the greatest importance.

He walked over to the American flag, proudly displayed, not merely a prop... and he spoke deeply, sincerely. He said it was the "tremendous thought, the sacrifice, the lives lost, the toil, the fitness that went into" that flag.

"But now," he continued, aroused, unstoppable, "that we have too much of everything in this great land of ours, too many things are being done for us, we have become soft mentally and physically."

LaLanne's solution... nutrition, diet, exercise... the tried and true formula of the ancient Greeks, though LaLanne may not have known it as such: mens sana in corpore sano, a sound mind in a sound body.

However, to leave this summary of LaLanne's achievements on this grave note would be wrong. For it would leave out insightful details on LaLanne the indefatigable showman and pitchman; the man, mischievous and laughter-loving, who would do Anything, go Anywhere to draw attention to the core beliefs of his life.

Remember, then, at age 43 in 1957, he performed more than 1000 push-ups on television on the "You Asked For it" television program. America watched... and lapped it up.

At 60, he swam from Alcatraz Island to Fisherman's Wharf in San Francisco. He was handcuffed, shackled, towing a boat.

Ten years later, a peppy 70, he repeated this feat in Long Beach harbor; the better because he was older -- and still fit.

It was all in a day's work for LaLanne, who by now got the deference and respect due to a Founding Father of America's now obsessive focus on the verities LaLanne had devoted his life to promoting.

Now gone, LaLanne's optimistic, empowering message lives on because we need it so very much, now more than ever. To LaLanne's irritation and alarm came horrifying statistics about obesity, the lack of proper nutrition in the schools, the lack, indeed, of even basic recess for children who are thereby condemned to disability and death by open mouth, insert poison. In 1985, there was no US state above 14 percent in obesity. Today, nine states are 30 percent obese, or more. Only Colorado and the District of Columbia are under 20 percent, but just barely.

It is a national disgrace, and no one knew it better than LaLanne who knew that God shed his grace on we... who needed too shed excess pounds and poor habits, too. Still, LaLanne was never a scold, though his soap box always traveled with him.

He had too much faith in America specifically and in people generally for that. And so, even unto the end, he could smile, he could laugh, as when he said "I can't afford to die. It would wreck my image."

The man had nothing to worry about.

But the rest of us, giving lip service but little more to nutrition, exercise, and diet, most assuredly do.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Monday, January 24, 2011

'History is a pack of lies we play on the dead.' Inconvenient truths the Kennedys cannot abide, wish to control, but cannot.

And so they demand what the rest of us have never known:

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"History," the great French 18th century writer Voltaire wrote, "is a pack of lies we play on the dead." He should know... he altered history to his satisfaction and purposes often enough.

Now Voltaire has apparently gone to work for the Kennedys. For they, so they think, have a pressing need for someone to help them suppress a bevy of inconvenient facts and protect their carefully honed version of events. History has become, for these Kennedys, not a matter of truth... but a matter of arranging, sorting, suppressing, in so doing transforming history from inconvenient truths to self-satisfied distortions.

That is, you see, what ex-dynasties do... for all such dynasties, late and soon, have inconvenient skeletons in their royal closets... and people being people, it is these skeletons we wish to know about most of all.

The Kennedys are, of course, on the wrong side of this battle of hide and seek. They ought to bite the bullet and release, release, release... and suffer the discomforts (to say no more) that will inevitably follow the publication of this information. Alas, they cannot forget what they insist we all must remember: they were, once upon a time, the vigorous, the glamorous, the prancing, dancing, magnificent, reigning and ruling Kennedys... and so they demand what the rest of us have never known: the privilege of arranging events to their satisfaction by controlling their rich sources of information ... sources revealing everything the Kennedys are adamant we will not see for epochs yet to come.

In such a way, do Kennedys alter facts and manufacture better fictions.

This battle, between the truths of history and the suppression of facts, is currently raging at the John F. Kennedy Presidential Library in Dorchester, Massachusetts. There there are 54 crates of records individually sealed and labeled, with contents so hot and juicy even the director of the library is prohibited from taking a peek.

Which is no doubt what he, and certainly what we, are so keen to do.

Why?

Here is one reason. The papers are thought to contain the "smoking gun" details on President John's and Attorney General brother Bobby's determination to assassinate that pesky perennial irritate Cuba's Fidel Castro. It was called "Operation Mongoose" and concerns our boys' inept, ham-fisted attempts to take out Fidel. It was an inglorious, if completely instructive and riveting, opera buffa.

Obsessed with snuffing Fidel, the boys had a field day with James Bond style machinations, every one of which perfectly proved just how unready for prime time these guys really were... as Fidel learned to his complete satisfaction. Tellingly, he is still here, still in power.

The world wants to know the truth, the whole truth, and nothing but the truth... but the Kennedys respond, "No, no, Nanette."

But there is more, much more, none of which conduces to the greater glory of our home-grown, increasingly tattered ex-royal family.

The diaries, notes, phone logs, messages, trip files, and other documents of the brothers are a true treasure trove of the raw stuff of History, every page of which the Kennedys are adamant that historians cannot see and which we, the public, must never know.

There are, too, it is thought, in these inconvenient boxes loaded with pure dynamite details on the 1961 Cuban missile crisis, the Bay of Pigs invasion, the trade embargo and more... truths demonstrating how the boys, desperate to prove their machismo, bungled and bungled again... even in their backstairs 1963 attempt to find a peaceful solution, any peaceful solution, to the Cuban situation.... so they could get this most vexing and abashing of subjects off their plate. They failed here, too, but inquiring minds want to know why, want the details and want them now.

The man in the hot seat on this issue of whether such documents should be released.... how many, when, how is Max Kennedy, Robert Kennedy's ninth child. Matthew Maxwell Taylor Kennedy, a lawyer, was appointed by his mother, Ethel, to take the responsibility and field the untimely, insistent questions.

He waffles, of course. It is inevitable in these circumstances that he does so... for his is a completely unenviable task: to suppress untimely truths... while making historians and the media believe he will, in due course, release the information, oh yes he will.

But we know, don't we, that that means he is not merely reluctant to release... in his uncensored soul we know he thinks it a Very Bad Idea, bad for the country (he must say)... but worse for the dynasty (which is where his total loyalty lies.)

In an email to the Boston Globe (published January 23, 2011) Max Kennedy had his say:

"There are many requests to see them, and frankly, many of those requests come from people with poorly-conceived projects. It is my responsibility, as custodian of the papers, to grant use responsibly."

"That does not mean that every book must be cloyingly positive; I do not think that for a moment, and I would be doing a disservice to my father if I acted that way. But I do believe that historians and journalists must do their homework, and observe the correct procedures for seeking permission to consult the papers, and explain their projects."

This is how the Kennedys and their attorney say "not until hell freezes over, if then."

The Kennedys vs History

This position, no matter how finely written or how seemingly responsible, even generous is untenable, and surely there are some Kennedys who know it.

You cannot stand before the media and professional historians and journalists and say, "yes, yes, you will get what you want but not yet" when there are important documents at hand, merely because such documents make clear the possible illegalities (what was an Attorney General doing in covert operations to kill a foreign head of state anyway?) and certain poor judgements of esteemed family members.

Just because one is born a Kennedy, doesn't mean that you secured a pass for life for suppressing embarrassing information of interest to the nation on what these members were actually doing, when, why, and how.

The bar of History summons even you, privileged members of the defunct dynasty, and make what deal with the Devil you will, these facts will out... the sooner the better.

And so I remind you of what you have reminded others: the truth shall set you free. Instead of defending the indefensible, release these papers, all these papers. And in so releasing them release yourself and your family from the terrible burdens of suppression, half truths, prevarications, and distortions.

You now stand uncomfortably against history, for censorship. As Voltaire knew, this is a losing hand. Stop playing tricks on the dead and let them live again through their own communications. Let them have their say, their whole say... it is what they deserve... and what we all deserve, too.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is a noted US historian and author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Sunday, January 23, 2011

'In short, there's simply not a more congenial spot....' The 50th anniversary of John F. Kennedy's inaugural address, January 20, 1961.

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by Dr. Jeffrey Lant

Washington, D.C. loves commemorations, not least because every one who is anyone expects to have one for herself.

Thus, it was inevitable that the 50th anniversary of the inauguration of America's 35th president should be celebrated with suitable doings and, of course, well honed and well considered words. And so they were.

In the grand rotunda of the Capitol, congressional officials, aides, and Kennedy family members listened in silence to the 14-minute, 1,355 word inaugural address which set the tone for the day and for the just installed administration, Camelot on the Potomac.

One of a handful of justifiably famous and influential presidential speeches.

Like all sentient Americans, I watched the original proceedings closely. I was just about to be 14, but the memories of this event are etched in my mind, whether because I truly recall them... or I have seen the various news clips played over and over again, images which now seem not so much historical, as legendary. Just as the Kennedys, as embodied in the wire-pulling patriarch, Joseph P. Kennedy, who had long schemed for this day, wanted.

The speech itself was a gem... and can and should be ready carefully and recited frequently by all people in politics, government, non profit organizations, the military and for all wanting to know the secret to inciting words to move multitudes. Like it or not (and some did not), the world knew it was hearing a brand new voice.

Every word of this inaugural address reads as if it were written to be chiseled in stone, and so they are a few blocks from me where one of the famous lines after another is found in the most durable of stones, so that sun-bathing students and fatigued tourists (and perhaps others) can be well and truly reminded of this day, this man, these remarks... and of what America then was and can never be again.

But we must not assume, even in this most famous of speeches, that the multitudes and their text-messaging descendents remember these lines well and truly... so I shall take it upon myself to remind my fellow citizens of these; they are but a few of all the verbal diamonds revealed that day.

"Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty."

"If a free society cannot help the many who are poor, it cannot save the few who are rich."

"So let us begin anew -- remembering on both sides that civility is not a sign of weakness, and sincerity is always subject to proof. Let us never negotiate out of fear. But let us never fear to negotiate."

"All this will not be finished in the first 100 days. Nor will it be finished in the first 1,000 days, nor in the life of this administration, nor even perhaps on our lifetime on this planet. But let us begin."

"And so, my fellow Americans: ask not what your country can do for you, ask what you can do for your country."

The words were few, simple, ample to arrest the attention of the world. It was so very different from the Eisenhower administration and its dowdy, word-challenged leader now departing. That administration, whatever its achievements, suddenly seemed so very dated indeed.

Theodore Sorensen, the necessary craftsman, behind the scenes, his ideas and discretion front and center.

Sorensen (deceased 2010) was just the kind of helper every ambitious individual needs, for he was bright, a man who understood just how great speeches and their important messages must be done... and self-effacing to a degree. He was content to be an unsung part of History... and so he loved and served, never revealing the many shattering confidences he knew... and which went to the grave with him.

Thus, Sorensen proved his allegiance to the Kennedys and their images was always more important than mere historical accuracy. His speech was designed to be Important, Memorable, the stuff of great dreams and greater glories. How pleased Sorensen must have been as he sat and listened, invisible, as his words seized the nation and the world. He was where history was made... for he composed it.

That night another legendary event took place, the new President's inaugural ball... but the cynosure of every eye was the new, dazzling, alluring 31-year old First Lady, Jacqueline.

She knew a thing or two about style and presentation; so much so that she designed her ball ensemble herself with the help of Bergdorf Goodman's Ethan Frankau. It was the beginning of the "Jackie Look".... and it took hold like wild-fire, demanding of women (and their men) glamor, high style, sophistication, everything the Eisenhowers and their worn out officials conspicuously lacked.

And so, as Jack and Jackie made their rounds, ball by ball, as the worst winter in Washington in memory snarled traffic and tempers, the high spirited, triumphant Kennedys came; Camelot on the Potomac was born... and it stuck.

Camelot, of course, was the Broadway musical by Alan Jay Lerner (book and lyrics) and Frederick Loewe (music). It was based on one of the loveliest and most compelling of books, "The Once and Future King" by Theodore H. White, who seemed expressly invented for his role in legend making. In 1960 the much lauded musical hit Broadway; January 20, 1961 it hit the world, as this regal figure set up shop in the White House, with her exquisite taste and frosty hauteur.

Now it was 50 years later. Most of the great figures of this day and age are dead; brother-in-law Sargent Shriver leaving the stage aged 95, January 18, 2011, for perhaps the first time gaining a march on his famous relation.

The rest now look aged, infirm, burdened perhaps by their connection to events now fading and imperfectly remembered which have long held them hostage.

These are the Kennedys and perhaps it is significant that on the date of this 50th anniversary there was, for the first time in over 60 years, no Kennedy in the Congress. Boasts were made about how long that unnatural condition for them and for America would last... but it was harsh reality for now, as the New Frontier recedes and the dynasty shows the ravishments of time, which they once assaulted and shaped.

Author: Jeffrey Lant
This author has published 85 articles so far.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is a noted US historian and the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Friday, January 21, 2011

'With your shield, or on it.' Why America won't get and doesn't really want civic comity and civility.

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by Dr. Jeffrey Lant

Imagine, if you will, that you are a candidate for the United States Senate, the most exclusive club on earth.

You have wanted to be a member, you have dreamed of it for your entire life.

You have sacrificed over and over again to get this office of the people's trust. You have neglected your spouse... your children... because there are only 24 hours a day and something's got to give. But your dream cannot be compromised... for that is the sine qua non of your entire existence.

You have spent long hours of every day raising the millions of dollars you must have to be competitive.

Now it is just 8 days before the election... and you, the golden boy or girl that you are, you are down by just 4 points in the latest poll.

Your financial backers are telling you they didn't invest their hard-earned money to cheer an also-ran. They make it clear what they think of such people. You know they are right, for you know America's Success Mantra.

Respected senior members of your party, some direct from Washington, D.C., have told you that the party's agenda (by which, of course, they mean, America's agenda) is on the line. They need your vote, and they need it now. They make it plain that high posts of honor and deference await if you win... but nothing except scorn and execration if you do not.

Good earnest supporters, the people of Main Street, are telling you, like Princess Leia to Obi-wan Kenobi, that "you're our only hope." You cannot let these folks down... they would despise you if you did. And they'd be right.

The financial backers demand victory!

The party big-wigs insist on victory!

The people on Main Street tell you their storm-tossed lives depend on victory -- on you!

And your handlers, the people you hired at great, almost unimaginable cost (they did, after all, manage to defeat three sitting senators, one thought impregnable in the last election), these handlers are saying... and their reasons are crystal clear... that your opponent's strongest suit is the integrity with which the voters regard him. Even you, the white hope of the opposition, have a sneaking regard for his old-time morality and squeaky clean service.

But the handlers, your brains trust, is also telling you that after all your opponent is vulnerable. Yes, after all, you are only 4 points behind. They are also telling you with insistence how to eradicate this trifling deficit, grab the seat, and move up to your rightful destiny in the Senate of these United State and in the History of America.

All you have to do is ratchet up the attacks, just another notch or two.... just ratchet up the attack. Insinuate... besmirch.... belittle... distort... demean... degrade...

Then, in the final three days, blanket the airwaves with total, complete, shock and awe belligerence, nothing, absolutely nothing held back, everything on the line, do or die, take no prisoners.

Yes, it will cost millions... yes it will shred the reputation of an opponent whose virtues and service even you can see... but it is what all elements of your campaign want, indeed absolutely insist upon.

"Victory," Vince Lombardi wrote, "isn't everything. It's the only thing."

And so you win your Senate seat... and it is sweet. As sweet as you always knew it would be.

Whereupon the Leader of your party in the Senate comes to visit and remarks, almost as an afterthought, that there's a certain important vote coming up, next Thursday he thinks it is... and that he is hoping for the favor of your support.

From such a man on such a subject at such a time, such words, almost gentle, are the sternest of commands.You have really not had a chance to read the bill... you know precious little about it, but you have heard whispers that your biggest financial backer is..... opposed to it.

From such a man on such a subject at such a time, such words, not so gentle, are, too, the sternest of commands.

And so, while understanding that no man can serve two masters, you attempt to do just that. Your maiden speech on the issue falls flat. The Leader is not happy. Your financial backer is not happy. Your constituents, too, let you know they are not happy.

And you are the least happy of all. However, you learn and next time you are ready.

You make a calculated decision based on public policy and private gain. You make a deal with the Devil and the Devil tells you to demonize your opponent before your opponent demonizes you.

So you do, with no qualms whatsoever because your opponents on this issue gained a march by demonizing -- you.

You learn two sets of words: the words for defending your side. and the ones for stigmatizing opponents. On the one hand is patriotism, what is good for America, lowering taxes, transparency in government, protecting the Middle Class.

On the other are words like disloyal, perfidious, selfish, short- sighted, special interests.

All you have to do is throw these words, and dozens like them, into a hat and pull them out one at a time, and, voila, instant speech.

A quick study, you see early on that the more moderate the speech, the more reasonable the views, the less attention you get... and attention in Washington is how you play the game, increase your visibility, and win the glittering prizes. You get this message Loud and Clear.

And so you up the ante, seeing your opponents no longer as good men and women like you (perhaps blighted by party affiliation) but as minions of an Evil Empire and the darkest of views and aspirations. Moderation doesn't work and, moreover, it isn't justified. Your opponents represent Everything Wrong With America. You learn it is your sacred duty to say so, to expose the culprits and Save The Nation and its beseeching members.

And so you do... and as you deliver the red meat, the media delivers you.... to the attention of other media, movers and shakers nationwide, and to the unlimited financial resources of this great nation, a nation yearning for Leadership; now knowing that leader can be -- you.

You are ready to answer this clarion call. Thus at last you understand, deep in your soul, the unanswerable validity of ancient Greek historian Plutarch's telling tale of the Spartan mothers. They said, they meant "Come home with your shield, or on it." You have heard.... and you are ready. You know just what to do. 31 bullets, 6 tragic deaths in Tucson, Arizona, , innumerable jeremiads and the most profound lamentations right up to the White House won't change things a whit. We're all sure of that, right?

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a noted US historican and author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Thursday, January 20, 2011

'Don't stop thinking about tomorrow.' The Queen, (no ) freedom of information, and the Succession

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by Dr. Jeffrey Lant

It was just the kind of event the Young Royals (Wills, Edward, and soon-to-be Princess Kate) could applaud and approve:

14 stylish students from England's tony Royal College of Arts donned self-designed matching Kate Middleton engagement outfits (so cute) with accompanying (copies) of the famous engagement ring; the one, you know, the ghost of Diana, Princess of Wales gave Kate the day she took her to her heart.

The pictures in the London papers, instantly beamed worldwide, were quite simply too, too...

This little photo opportunity was everything it should be: engagingly young, peppy, uncontroversial.

Graver matters involving the Royals, especially Her Majesty and the full panoply of lesser majesties were afoot elsewhere.

Freedom from information . January 19, 2011, a brand-new information law went into effect in the United Kingdom. It is best to style it a freedom from information act. Why? Because, quite simply, it exempts Her Majesty, Prince Charles, and Prince William from their kingdom's liberal freedom of information laws. This means that most of their activities will not be known for years, if ever; until that is long epochs pass after the slowest of bureaucrats can vet, deliberate, deny.

It is thought that the queen herself, known to her near and dear as "Betty Windsor," hoisted a festive glass (with impressive provenance) to celebrate the event, but we cannot be sure for this royal toast is classified, Top Secret.

Inquiring minds want to know.

Busybodies throughout the realm are, predictably, up at arms after this development which, per usual, treats the Royals as different from you and me. These inquiring minds, after the fashion of English revolutionaries throughout the ages, want to diminish, restrict, even abolish all semblance of royal specialness and privilege. They carry a portable stocks everywhere they go.... just in case an errant prince or erring princess happens by and needs immediate chastisement.

These people, and their number is legion in the increasingly egalitarian Britannia, are asking how such an act of inequality could possible be thought, must less implemented and even dignified as Law.

That's no poser at all. Cherchez le prince.

It is generally known and even more generally deprecated, that le Prince des Galles, Charles of that name and the Blood Royal, is a man with a bee in his (royal Stuart) tartan bonnet, indeed more than one. This new law will protect him (and the public, too, it's reckoned) from the never-ending effusions of his majestical pen.

Unhappily, we shall not know for years (if at all) just how insightful his constant jeremiads, commentaries, and elegantly pointed observations really are because they are now and lawfully so verboten to hoi polloi, like you and me.

Fortunately we do have some clues. Charles, to say nothing more, is a veritable whirlwind of activity on matters Green and his innumerable (sometimes distinctly odd) pet projects. Cabinet ministers are inured to powdered flunkies arriving at all hours whispering "From his royal highness, sir...."

Now these ministers are forbidden to publicize or even publicly mention or even acknowledge the existence of such correspondence. Charles' protective staff is said (unofficially) to be "relieved."

"The Sovereign is dead, long live her first-born child, King or Queen, whichever applies."

Monarchies, by definition, are conservative institutions, if not impervious to change then radically opposed to it. "We are already", they say "the top of the tree; we cannot see a future better for ourselves than the present; so we shall oppose and obstruct the unpromising future. It's what we do best."

But Britain, royal realm of many kings, is different from other monarchies. Their sovereigns are no less conservative than the rest... but they have a long proven ability to accept change just in the nick of time. However, they want it to be known that any change, any change at all, is their idea... not Parliament's.

That is why Her Imperial Majesty is fuming and fretting at Keith Vaz, Labour MP for Leicester East and now royal bete noir.

Vaz has distinguished himself by proposing legislation that would make the first child of the impending marriage of Prince William and Kate Middleton heir to the throne, whether boy.... or girl.

Now this -- the "Swedish option" so called because it's the way they do things at the shabby, infra dig Court of Stockholm -- this pipsqueek, this legislative non entity, this parliamentary embarrassment (for he has chagrined his colleagues before) -- has had the brass, the unmitigated gall to propose a change to the Succession... the very heart of the institution.

So fundamental a change would transform the thousand year old British Monarchy into a genetics contest, rather than the ultimate gift to the most privileged little boy on earth. Thus a (still unconceived) little boy would be transformed from the petted child of fortune... into an also-ran, a situation that causes royal heretics to remind: "So what else is new?" Princesses have known this particular humiliation from Day I."

Even the suggestion of such legislation makes Betty Windsor fume. She just won't have it, exhibiting an adamancy worthy of Queen Victoria.

Prime Minister David Cameron to the rescue.

What Mr. Vaz, MP proposes is probably as near to a certainty as these things ever get. But not at his suggestion; his time will never come, though his idea may. The time is not nigh. Not least, Cameron has reminded all that such a fundamental change could not be effected without the full support of the 16 British Commonwealth countries where Queen Elizabeth II is head of state. And there is no chance for this notion there... even if many want it and see the equity of the idea.

For this more than equity is about the entire fate of the monarchy itself, what that monarch can -- and more importantly -- cannot do. And here the stakes could hardly be higher... which is why Ms. Windsor will dig in on this issue, insisting that this matter for all, for the very fate of the dynasty is a matter primarily and of right -- for her and the males of her house. She will win now... but only for now.

Which is why, of an evening, she listens and listens again to Fleetwood Mac and its pounding admonition: "Don't stop thinking about tomorrow. Yesterday's gone... yesterday's gone." Indeed it is.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant's is the author of 18 best-selling business books, as well as "Insubstantial Pageant: ceremony and confusion at Queen Victoria's Court." Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Wednesday, January 19, 2011

GOP dumps egregious chairman Michael Steele. An open letter to his successor, Reince Priebus.

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by Dr. Jeffrey Lant

Dear Sir:

I do not have the honor of knowing you personally, but that won't stop me from issuing the most candid advice on how to succeed in your brand new job -- Chairman of the Republican National Committee, to make your sojourn both pleasant and productive and avoid the pratfalls and gaffes of your predecessor, the bumptious and unlamented Michael Steele.

You were, it seems, a good friend of Mr. Steele but somewhere along the line you decided that his complete misunderstanding of his role at the RNC necessitated his removal. And you decided that no one was better qualified to lead the putsch than -- you. No problem. Ambition in Washington, D.C., especially when it involves changing your alliance, is not a sin. Quite the reverse. That you knew when to strike and how is a sign that you are already better qualified for the job than Steele ever was.

Good.

Now for the things you must know and do to succeed.

1) Realize that you have the 4th or 5th grandest title in Washington... and are absolutely a person of no significance or public stature whatsoever.

Can you name, say, 6 out of 10 of your predecessors? If you can, no one else is able. Why is that? Because the office is designed to function at the beck and call of the president of the ruling party (Obama)... and with the advice and consent of the last (defeated) presidential candidate (McCain), until such time as the next presidential candidate is well and duly nominated, whereupon he (or she) makes his (or her) choice.

In other words, you are there for a very short time, to keep the office going and to Make No Embarrassing Mistakes.

2) You are a low level bureaucrat without the one essential thing every truly significant person in Washington has: elected office. That is what distinguishes the men... from the chairmen.

Given this fact, no one wants or will even tolerate you taking positions on public issues. You do not have any standing for that. Instead, refer folks to Speaker of the House of Representatives John Boehner for he is (just now) the highest ranking official in the Republican Party and, as such, is admirably situated for position taking. Indeed, clearing important statements with him seems sensible, CYA.

3) Avoid the media like the plague.

Your predecessor never met a media person or program that he didn't like. As a result, the number and seriousness of his errors grew calamitous, thereby diminishing the (never great) respect in which he was held and the embarrassments of his colleagues.

You, mild mannered man that you are (as must be the case for one from Pleasant Prairie, Wisconsin), should have a plaque made for your desk reading "Chairman Priebus did not return frequent calls from our paper (radio, television, etc.)" It will constantly remind you to shut up and stay out of public view.

4) Bill Clinton, garrulous and diffuse to a degree, was elected President of the United States because his entirely focused staff concocted a very simple way of keeping their candidate on track. When he digressed (often), one held up a sign reading "It's the economy, stupid!"; the stupid in question being Mr. Clinton. It helped him remember.

A similar sign for you, sir, is in order. Yours should read "it's about fund raising, stupid!"

As I write, the Republican National Committee is $21 million in debt. State GOP committees are also deep in red ink. This is not an auspicious situation for a party bidding to retake the White House they think of as their own real estate.

Every day, in every way, yes in every waking moment and in your dreams, too, you must have just two words in mind: fund raising.

This, dear sir, is the reason you were elected and what will determine whether you leave office with the blessings and congratulations of your colleagues... or their ample and unyielding execration. It will also determine whether you get a respectable job in the next Republican administration which, I suspect is often on your mind.

5) Keep your expense account to the bare minimum.

Mr. Steele was seduced by the high life of Washington and took to it like a duck to water. Inevitably he was seen dining at the "best restaurants", where he ate prodigiously and knew his wines well. Nothing but the best for Mr. Steele as his (notably incomplete) expense accounts testify. He reckoned that he, as a Person of Consequence, was entitled.

My advice, sir, is simply this: find a good delicatessen in your neighborhood and learn what an (inexpensive and thoroughly justifiable) gourmet treat tuna on rye (with kosher pickles) can be. And never forget to turn in complete expense accounts, with nothing missing. You are a midwesterner; frugality becomes you.

6) Return all phone calls, except those from the media. (See above.)

Washington is a town perpetually engaged in the most exciting and intricate of games: who is up, who is down, and why.

Avoid this game... for it is all-consuming and insidious.

Players of this game start shedding their civility and good manners as soon as possible. Calls from certain people get returned at once; calls from others, the lesser folk, are never returned.

Dear sir, playing this game is ill-advised and in the poorest of judgements. Treat all with the general courtesy which has always distinguished the citizens of Wisconsin, your home state. All that is except presidential candidates and their staffs, for they must always and forever have their calls returned and wishes granted at once, if not sooner. After all, you need friends in the next GOP administration... and this is a superb way to get them.

Last admonition (for now).

Next year, at a place and time to be announced, your party will engage in the ancient and honorable rite of nominating the person they think most likely to defeat the president and reclaim the glories of the Executive Mansion.

A word in your ear about your role. Even before your candidate is nominated, you will be informed that he (or she) has a new chairman in mind. Be prepared.

And be prepared, too, for the stark reality that a few days later, perhaps a week, no one, absolutely no one, will remember your name, and all the good you're sure to do in your brand- new office upon which I congratulate you.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com. Check out Rapid Cash Tactics -> http://silver45b.agough.hop.clickbank.net

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Tuesday, January 18, 2011

Superior blog content makes you money. Here's how to write it like a pro.

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by Dr. Jeffrey Lant

Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you!

I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right now.

A blog is not a soliloquy, a tirade, or a soap box.

A blog is a conversation started by you. And like all conversations it takes two to tango.

Sadly, most people are lousy conversationalists. They do not converse, back and forth. Rather, they talk at people, mistaking the fact that they are pumping out words to beat the band for a keenly felt desire to hear what the other person has to say. These are selfish communicators... and they can never produce the results you must have to make your blog worthwhile.

Blogs work because they are interactive... and this means creating content that gets results while always urging your readers to respond.

But let's be honest with each other. You're not at all sure how to write blog content that'll do what every blog must do: generate leads and make money. Isn't that about the size of it?

For make no mistake, there is ABSOLUTELY NO point in creating and publishing a blog that doesn't generate good leads and make you money, every single day.

To achieve this objective RSVP must become the 4 most important letters in your profit alphabet.

Repondez s'il vous plait.

1) Always talk to your readers in the second person; always speak to them directly with an implicit or explicit "you". Your reader must know you are talking to her, personally, directly.

2) Make it clear you want to hear from your readers. Readers of your blog need to be told, often and clearly, that you WANT to hear from them; that you are standing by to hear from them... and that hearing from them, now, is the one essential you must have to make your day.

3) Make it easy to respond to you. Include your land line phone number, cell, skype, email, etc. If you want responses, make it supremely easy to respond to you.

4) Keep the tone of your blog intimate, as if you were having a private conversation with your best friend. People always want to know secrets and revealing information, especially about you. Oblige them.

5) Publish reader comments in your blog. What's one tried and true feature that's sure to rivet the full and immediate attention of your readers? Put their name in your blog; their name and any interesting and constructive comments they have made.

Hint: if a blog reader criticizes you, print the criticism... and your (always) cool, calm and collected response. People love reading such exchanges... and your stature is sure to grow by showing your readers how well you handle them. Ole!

"Content is king," saith Bill Gates... and he surely knows.

Billionaire Bill said, many years ago, that online "content is king." Truer words have ne'er been spoke. The key is knowing how to get it.

Start with a pair of scissors.

Each day I sit down with the publications I receive, including the Boston Globe, New England's paper of record. Over my Cheerios I proceed to read... not just for immediate information but for topics of interest about which I can write blog content.

Such topics are easy to find, ranging as they to from current Congressional high jinx to the faux pas of kings and presidents; from economic prognostications to items of human interest and insight.

If you want to run an effective, useful blog, keep such publications -- and scissors -- near at hand.

The wire services are key.

All day, every day the essential, usually unsung heroes of international incident and instant communications -- the wire services of the Associated Press, Reuters, etc -- pump out the factual information every single commentator on earth relies on and must be grateful for. In short, they do the grunt work that enables you to appear at all times knowledgeable, intelligent, omniscient. Without them such poses would be fatuous, ridiculous., unsustainable.

Similarly, check places inhabited by news junkies like me; you know, the major search engines and, always, CNN, Fox News, etc. Remember, a blog is a place of commentary... and commentators (with you now amongst them) must ALWAYS have something on which to comment.

Another hint: you need to open an "idea" folder, into which you can file, on a regular, daily basis, all the good subjects (funny, tragic, infamous, informative) that come your way. Never rely upon memory. Remember your scissors (and for online information your printer.) Gather this information and put it away. For this is the pure gold of the commenting business, and of your so well informed blog.

Timely blog posts; timeless blog posts. You need both

All blog content falls into two main categories: timely and timeless.

Timely means things of the moment; actions, events that are breaking news. You must be on top of these stories with valuable content and timely comment. Your aim must always be to be in advance of the developing story... at the very least on top of the current news cycle. This can easily be done on the 'net... if you stay abreast of story developments, as reported in the spots inhabited by news junkies and blogsters like you.

But all your posts need not be timely; much invaluable content can and should be timeless -- meaning it can be used and reused... again and again -- either as is, or updated. Such "evergreen" content has always been the friend of folks like us with a deadline... and the need for immediate content... but not an idea to be had. We rely on such worthy content, as on a good friend. (By the way, this article goes firmly into that category... for it has legs and can be read -- and published -- with profit for years to come.)

Your blog is your future

Right now, yet again, the Internet is being reshuffled. Those with blogs of consequence are emerging as the very sovereigns of cyberspace. Believe me, you wish to be amongst them... for to them will fall all the loaves and fishes.

These remarks will help. Print them, save them, savour them, for they come from an old hand at this fast-moving business.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

Monday, January 17, 2011

'And I shall never more, ever, dance with my father again.' Of Christina Taylor Green, born 9/11/2001, murdered January 8, 2011.

http://www.youtube.com/watch?v=-oc_GvdFen0&NR=1
Listen and Read
Leave Your comment
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Robin I hope you Enjoy this article.

by Dr. Jeffrey Lant

Author's note: This is an article of pain, remembrance, great grief, lost expectations, and, always, of a vibrant 9 year-old girl named Christina Taylor Green, randomly murdered in Tucson, Arizona.

This article cries out for a musical note, to set its mood and put you in the proper place to consider this little girl, her abbreviated life, and violent end.

For this note, I have selected the balcony scene of Sergei Prokofiev's gripping ballet "Romeo and Juliet." You will find it by searching any major search engine. If possible, watch Rudolph Nureyev as Romeo and Dame Margot Fonteyn as Juliet. As you watch this ballet and listen to the music which inevitably captures your soul, please remember that neither Romeo nor Juliet knew their fate during this scene... we know the tragedy they will face... but they are teen-agers enraptured with each other, not knowing or even thinking of their fate, only of each other. And right up until her end, Christina had no inkling of what was to come. Only we know...

And so, enveloped by Prokofiev, the curtain opens upon a young girl, full to bursting with energy, imagination, and the shear joy of life, each day an adventure, to be lived and savored. She was, in so many ways, a typical American girl... but in her high energy, grit, and determination this was a very special little girl, indeed.

Born September 11, 2001

It started for Christina upon a day of tragic endings for so many... September 11, 2001. Far from shrinking from this date, Christina embraced it. She was proud to be an American girl and made it a point, once she understood the tragedy and the importance of the date, to see her birth upon such a day as one sign of renewal, something joyful on a day without joy. She was, as young girls can be, an insistent optimist, remembering the grief of the day... determined to leaven it with whatever joy she could bring... and that was always considerable.

She loved to dance.

She danced, with gusto and joy, for she was always a child of exuberance with an inclination to color, vibrancy, and the thrill of dressing up in mommy's old clothes. People enjoyed looking at her, and applauding; she enjoyed being looked at, and the applause.

One day, egging each other on, Christina and her mother, Roxanna Green, 45, dressed "to the nines" and displayed their high animal spirits by dancing throughout the house. She could always laugh, but always enjoyed more her natural skill at making others laugh, feel good, delighting to be in her company. There they always felt they had a friend... and so they did for the girl was nothing if not amiable. She liked people... and they liked her.

Another day, musing upon her eventual wedding, as little girls will, she told her mother how much she would enjoy the first dance she would take that day, with her father, congenial John Green, scout for the Los Angeles Dodgers. She could imagine, she could visualize, and she was planning, especially the last time her father would dance with her solely as his daughter, not the lucky groom's adored wife.

She was a leader with the common touch, the gift of empathy, the joy that comes of getting to know people... and understanding them.

Christina seemed to have been born with the great gifts of leadership. She could set a goal... and work hard to reach it. Her coach on the Pirates Little League Team remembers how she kept after him for a week until she successfully negotiated the terms of a race in the outfield between the players and the coach. Kids run forward, coach runs backwards, winner gets ice cream.

The kids, lead by, exhorted by Christina, were hugely victorious. It was just the kind of thing she liked.

Last hours of Christina's brief life.

It was because of her leadership skills that she was with her mother's friend Susan Hileman at U.S. Representative Gabrielle Giffords' latest "Congress on your corner" meet-and-greet event, at a local supermarket.

Christina, with her gift of the gab, high energy, and, always, the ability to look people in the eye and impress them with her sincerity, honesty, and the deep integrity she made her own, looked to a career in communications, maybe even politics.

After all, Christina was already a popular member of the Student Council at her elementary school; had learned the value and necessity for charities and was a willing worker. Somehow this attractive slender girl with the brownish-blond hair, brown eyes, and a gentle smile also found time to sing in the choir of St. Odila Roman Catholic Church. She was liked there, too.

Her mother agreed with her friend that Christina should go to this event; there was every possibility Congresswomen Giffords would speak to her, inspiring Christina with her own belief in the importance of government and the never-ending need for people with a broader view and the energy to persevere. Christina was just the kind of student Gabrielle Giffords wanted to meet, which made this event just that much more exciting. It would be great fun, and useful, too.

Jared Lee Loughner was also on his way to the meet-and-greet. He had a different purpose... But this is Christina's story... and it must be fully told.

We can imagine the last moments of Christina's short life: how excited she was to meet the Congresswoman. How kind she was, how interested, eyes locked on Christina as they talked. It was all it should have been... until the gunman and assassin, burdened down by ammunition and a lifetime of inconsequence and hatred, spewed 31 rounds, killing 6, wounding 12. Among the dead, there on that blood-stained floor of infamy lay Christina, no longer a young girl of promise... but a sacrifice to the national romance with guns and the national failure to regulate with earnestness and care.

All Tucson, all Arizona, all America grieved... too late.

Americans did on this occasion what we always do: we poured out our raw emotions, engaging the nation, including the President himself. The questions were the same as always -- why? how could it happen? Every word we had heard before... and would hear often again. They are a part of the American Way of Tragic Death.

Meanwhile, the little body, so slight, so easily borne was readied for her journey into eternity, a needless victim occasioned by well-meaning adults who had so egregiously failed her.

And so on January 13, 2011 Christina Green, she of the bright eyes and high aspirations, found the peace of God... but left the rest of us dazed, disheartened, and dithering about What To Do. Surely by now we know.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated author and has 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


What’s your opinion on this?
Leave Your comment
Robin I hope you Enjoyed this article.
Lawrence Rinke
Or just call me at
310-618-8107
http://actionequalsprofit.com/

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Sunday, January 16, 2011

Of me I sing. 4 things you really wanted to know about the Baby Boomers.... but were too polite to ask!

Velma a special welcome!
by Dr. Jeffrey Lant

Peggy Lee sang an insinuating song in Disney's "Lady and the tramp" that pretty much summarizes how we Baby Boomers feel about ourselves -- and those who are not ourselves. (Released in June, 1955, the film was one of the first that cashed in on my always media driven generation.)

"We are Siamese if you please. We are Siamese if you don't please."

Face it, we (and I must include myself, riding hard towards 65) are the Most Important Generation in the History of the World. Of this there is not nor will there ever be a whiff of disagreement, capiche?

Today, as we massively approach 65 (at the rate of 8000 per day), one truth about the Baby Boomers remains consistent: everything we touch is transformed forever and stamped with our irresistible brand.

That's why you must know about us... and why we don't need to know nearly as much about -- you! Let us begin...

Baby Boomers are smarter than you are.

We are the first generation that transformed collegiate instruction from the preserve of the well-to-do and privileged into a de rigueur Rite of Passage, mandatory for anyone with pretensions to professional standing and deference. As a result, higher education is now ineffably part of the American Experience, something that we mortar boarded Boomers have now bequeathed to future generations.

They should be grateful.

Without us , they would have found it more difficult to party hardy at Alma Mater, at inexhaustible 18. You owe us.... and we shall surely collect from you... as we draw our senior serenity from your Social Security fund.

Thanks.

We are not organization people.

If the prototype of our parents' famously regimented generation was "The man in the gray flannel suit" by Sloan Wilson (published 1955), we want it to be clear: we own no flannel, gray or otherwise... and wouldn't be caught dead wearing this mantel of corporate thraldom.

Jimmy Buffet and margarita soaked parrot heads are more our style; we have set the pace for casual apparel, worldwide travel and insipid ditties like Buffet's, the anthem of a generation that wishes to get wasted more often with better company.

Let me be very, very clear: we hate regimentation. We don't take orders well. We cannot abide and will not do the mundane, prosaic tasks that keep organizations ticking along. Whereas my mother worked hard (for free) doing things like writing and printing (with a hard-to- jiggle gelatin press) "The Percolator" newsletter for Puffer School, Downers Grove, Illinois, my generation has No Time for such lowly (much needed) tasks. We have Better Things To Do.

As a result, organizations of every kind, in these Boomer dominated times, are hard hit by a degree of indifference, apathy, disdain that would have horrified community-spirited mum and her "he's a good provider" hubby, your dad.

We do have better sex, and oftener.

Okay, you're wondering, whether ye be of pre- or post-Boomer vintage, you're wondering, I say, whether all the scuttlebutt and (sometimes) scurrilous tales of lubricity and pagan Woodstock love-in-the-mud stories could possibly be true.

They are.

And even more so.

We discovered, early on, that we liked our bodies tremendously... and that others, gay and straight, liked them, too. It was all "if it feels good, do it." And it still is. The fact that our parents Strongly Disapproved of such glorious, indiscriminate minglings made it inevitable that we should have and enjoy them the more.

After all, for the first time in human history, we, the bona fide possessors, owned our bodies, not the state, the church, or even our "forsaking all others" spouse. "Till death do us part," indeed; quaint, antediluvian idea that.

Divorces skyrocketed, so did couples counseling... but sex gave us something other than Scrabble to pass away a few hours, as pleasantly (and freely) as possible. We took to it with avidity, enthusiasm, and (too often) boredom and bruised feelings. Perfection, in anything, is difficult to find... but we keep the search going.

So there.

We aim to live forever, and remain forever young.

Now to the crux of the matter, the focus of fervid Boomer interest and actions. Since we as a generation either already own or will own shortly own (at the demise of our careful Great Depression touched parents), every single thing on earth worth having... we are now engaged in the hot pursuit of eternal youth, being the first generation to secure forever for itself.

Oh, yes, make no mistake about it. Having gathered the lot, we want to keep it "forever and ever, hallelujah."

This means obsessive focus on the foods we ingest (and avoid), the pounds we put on(or take off), gym bodies and sweat inducing exercises. It's all part of our massive assault on Eternity; for let's be clear: whatever we have wanted, we have secured. With only this, the biggest, the Big Prize to go.

We regard eternity not as a miracle, but as a problem, greater perhaps than any other problem we have assayed and solved... but still nothing that we can't handle in the hard-headed, inexorable fashion we have made our own and which has affronted, aggravated, and threatened other, lesser folk. We care nothing for that. After all the stakes are enormous this time. So far, we have challenged and rebuilt ideas, cultures, even an entire civilization, now we want more, the whole enchilada.

Now, indeed, is our past our prologue, for we are determined not to go gentle into that good night. (Dylan Thomas, 1951) Absolutely not.

We know what we want.

We are at work on its achievement.

And in due course, if not sooner, we shall seize Eternity and savour it. This is our destiny., and yours. Truly it's better than any science fiction book ever written.

In all previous generations, for every person in them, eternity was unimaginable, stuff for philosophers and theologians. Now, each us of us, in the most pivotal of generations, can not merely dream, but (soon?) own this, too. After all, millions of us are now at work on thousands of pathways to eternity. One of us Boomers will find the way, you betcha. With consequences to fall out later... when we, massively, have gone on to Something Else.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Velma I hope you Enjoyed this article.
Lawrence Rinke
Call me for your concern
310-618-8107
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Do you REALLY want to be rich?

Amanda today I want to spend some time with you.
Do you know how to select, manage and maintain



by Dr. Jeffrey Lant

One day years ago when I was having dinner with her in New York City, the celebrated entertainer Pearl Bailey told me in her inimitable way: "I've been rich. And I've been poor. Rich is better!" We laughed... and the conversation went on, but the comment reverberated: "Rich IS better!"

EVERYBODY wants to be rich, of course; that's a given.. However, being rich is not a condition; it's a process that each and every wealthy person must master. If not, this is what happens: "A fool and his money are soon parted." That will never do.

"The rich are different than you and me."

The writer F. Scott Fitzgerald, who wanted so very desperately to be rich, knew whereof he spoke. It's not just that they have money.. it's that they know how to use it for maximum comfort and convenience. You probably don't.

The average un-rich person thinks that being rich is like a fairy tale; once you're rich you simply live happily ever after. Nothing could be further from the truth. The business of being rich takes constant work, dedication, knowledge, and professional assistance. Being rich is a job, and like all jobs there are those who can do it successfully and there are those who cannot.

Rich people have help. You don't.

The "silver fork" novels of the early 19th century deal endlessly with "the servant problem." It's easy to see why. When you have the means, you want the help; but this help needs constant management.

Do you know how to select, manage and maintain

* house cleaners * chauffeur * cook * people to run your errands * and those to take care of clothes and personal effects?

Rich people have the luxury of being waited on. However, such assistance comes at a price. People who serve you have substantial access... and they can use this access for good or will. There is an old saying: "No man is a hero to his valet." As a wealthy person, you will want an enhanced level of service... but will you be ready for the diminished privacy this brings?

You must have financial representatives and ensure they produce for you

Money cannot simply be earned and left to itself; its increase must be your constant objective and goal. That's why each and every rich person on earth has one or (more likely) more financial representatives. It is only in fairy tales where "the king is in the counting house...." In real life, that's where his "people" hang out... preparing reports showing escalating wealth or grounds for concern.

Rich people understand that money, properly handled, begets more money. Thus, selecting and working with smart people who can take your fortune and increase is key.

Who have you got advising you these days and are they proving by tangible results that they are worthy of assisting you grasp and maintain the lifestyle you truly want?

These representatives must deal with

* your current income requirements

* tax issues

* estate issues.

Because of their pivotal importance in your life, you must be prepared not just to select them, but oversee and manage them too. This is one of the crucial aspects of your new life as a rich person. It's not all champagne and yachts, you see, and only the uninitiated are so naive to think so.

Prepare for the exigent, the wheedling and those who feel you should support them because YOU are rich!

People without means have the enduring belief that the rich are here for their benefit, with the result that rich people find themselves the focus of constant, annoying wheedling by the down-at-heel.

Count on it: your riches will draw forth a legion of beggars, distant family, long-ago friends... and never-ending solicitations from endless "worthy" causes and organizations. Be prepared to learn how to hear with attention but refuse without regret.

Last Words

Being rich will change you in ways subtle and substantial.

* You will not have to dream. Instead, you can plan.

* You will have at your disposal the most important thing in life: choice

* You will know deference, an enchanting thing the poorer never receive.

What's more, as compound interest, time, and financial growth work for you, you will surely know the best is yet to be!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Amanda I hope you Enjoy this article.
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Saturday, January 15, 2011

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Lawrence Rinke
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