Monday, February 28, 2011

What Kind of Online Marketer are you? A Dabbler or a Doer? Your Answer Matters.

By Sandi Hunter

Every day I talk to people who are trying to earn an honest buck in an online business. These are average people who come from all walks of life, from all corners of the globe. The common goal they share is the desire to earn money online in any number of online affiliate or reseller type programs. Although the goal is the same, the approach to making this happen is always different and so too are the results. I have outlined here the marketing approaches that I observe everyday, the ones that are effective and the ones that aren't. See if you recognize yourself in any of these examples.

The Dabbler.

The Dabbler's marketing approach involves putting a little bit of effort into this and a little bit of effort into that. This type of marketer will post a few blogs, send a few tweets, join a safelist or two and participate in a handful of traffic exchanges. This person has a basic understanding of what is required to market their online business. The problem is they simply won't commit to rolling up their sleeves, digging in and doing what is necessary to consistently promote and build results. They are too busy talking about it, planning it, and getting organized. The Dabbler sometimes doubles as an excuse-machine. They readily offer up reasons for not having completed the necessary tasks to build their business. Or, they easily assign blame to others for their lack of success. It has always puzzled me how it is so easy to find reasons for not being successful. What about all the reasons why you CAN be successful? The Internet offers burgeoning earning opportunities!

The Learner.

This type of marketer is a professional online student. They read continuously, watch videos, sign up for everything to get even more details and more help. They are so busy learning, and soaking up knowledge they never actually DO anything or apply what they learn. They are never ready to START applying what they have learned. They want to study more, take it all in, buy more books, take more courses. The Internet itself, and marketing strategies are constantly evolving. You will never know every last detail about marketing and when you think you are getting close, technology will change again. Stop with the learning and start with the doing! Everyday you focus ONLY on learning, is another day you have not made a dime. Dive in, get wet, start promoting your business, products and services - now - RIGHT NOW! Yes, there is much to learn about online marketing, never stop learning but be sure to never stop MARKETING.

The Sweat and Tears Syndrome

This marketer is the saddest one of all. They promote with a frenzied intensity in short bursts spending hours in all the wrong places, promoting all the wrong things. They furiously tap away for hours at their keyboard "working their business" late into the night for 2, 3 days, maybe a week or more. Their blog is bursting with good key word content, they've tweeted like a mad person, they've bought leads with great promises from a sketchy vendor that seemed to good to be true. Exhausted, they pause and wait for the results. When they don't get instant results, the sweat turns to tears. Frustrated they swear, stomp, tantrum and move on to the next greatest online money-making program ever - that is in pre-launch! The insanity begins again. This type of marketer has no patience, and leaps from one program to another, with no loyalty or commitment.

The Doer

The DOER is the marketer that SUCCEEDS! The DOER is the one who doesn't get caught up in all the details. The DOER is a courageous beast. They blunder, make mistakes, but carry on. They understand the sheer power of the web to market products to the world and to profit from their labour. They understand that with the right products and tools they can sell anything! The web is fat with buyers. DOERS understand that you MUST have patience, and MUST work a business constantly, knowing this means consistent promotion every day. DOERS accept that there will be frustrating times, failures, and obstacles on the path to success. The DOERS I know, aren't always the people you might expect. Many of the DOERS I know are average people, with very little sales or technical background. Their gift is that they are not afraid to try, they don't give up, they dig in and work hard. There are DOERS all over the world right now marketing their products, services, and affiliate programs in all corners of the web, turning a profit each and every day. This type of marketer has tapped into the right resources, training and tools, applies them consistently, setting realistic goals carrying a positive attitude.

Here is my advise to you as an online marketer on your way to success.

Every single day when you wake up, set a goal for yourself. Make your goal realistic and measurable. Post your goal on your computer, date it.

Initially your goal may be to simply find 5 great places to promote your business. Then your goal may evolve into actually posting your ads, product, service or opportunity to 5, then 10, 20+ sites each day. Once the promotion is is place, set goals for the number of sales each day.

As your business grows never lose your focus on that goal. Don't get distracted. Remember, at the end of the day you want to actually have made money! Tweeting, face booking, article submissions, and blogging HELP your business grow but are not direct profits in your pocket. Yes, promotion, networking and Search Engine positioning is important and you should work at this but it takes time to do this. Do not let these activities overwhelm you to the point where you forget to make money! Keep your eye on the prize.

Set a goal for a minimum earnings per day. Start off realistic. If you don't make that amount today, set a new goal for tomorrow. When you start making money, adjust your daily goals accordingly. For those of you who are new to online marketing you CAN make money every single day provided you have the proper tools and resources to do so and of course great products and services to promote. Just make sure you are the DOER described in this article.

I close with a quote from one of my favourite DOERS, Ray Kroc, McDonald's Corporation. "Luck is a dividend of sweat. The more you sweat, the luckier you get."


About The Author:

Sandi Hunter is the Director of Website Development at Worldprofit Inc., where small and home-based businesses learn how to profit online. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Autopilot Income Machines Review

Is Autopilot Income Machines a scam or is it real? Well I decided to get past my normal skepticism and gave it a shot. Rasheed Ali and Huey Lee seem like pretty nice and straight forward guys, but like most people I’ve been fooled before. So I conducted a somewhat biased experiment to see if Autopilot Income Machines could really make me money online, leaving no stone unturned.

Before I get to what I did, let me give you the run down of what’s in the program so you can get a better idea about it. Basically the program is a pretty comprehensive video training course complete with transcripts for those who like to read over watch video. It takes you through the simple technical skills you need to learn (this is very fast by the way) and then shows you how to take what Rasheed and Huey call “money pages” and get them online and ready to make you money.

That’s all great and everything but SO WHAT – right? Not so fast! The Autopilot Income Machines program then shows you some pretty neat and completely safe, free traffic tactics to get you ranked on the first page of freakin’ Google! Okay, that is where I thought they were full of crap, BUT after I saw the evidence I had to basically shut up and do it for myself. The course also goes into some advanced strategies, gives you a free software that sets up some of your pages for you and some other cool stuff that NO sane internet guru gives away for less than $997.

Truth is, I think these guys got knocked in the head in one too many street fights. Oh, forgot to mention that Rasheed is a former homeless guy and Huey grew up in a low income family so they’re a little out of the ordinary if you know what I mean.

Anyway, let’s talk about my devious and biased experiment. You see, the first half of the program wasn’t new to me. I know that stuff already. The second half of the program was what I loved the most… besides the advanced stuff. (WOW!) So I decided that I’d set up my OWN money page and throw a wrench in the program to see what happens. I followed the free traffic strategies to the tee and in 24 hours my new money page was climbing the ranks of Google. I watched in amazement as my page started ranking for keywords and getting traffic and a few sales to boot over the days and weeks that followed!

My conclusion is pretty clear. Autopilot Income Machines isn’t the prettiest or shiniest program out there, BUT what it lacks in guru hype, it makes up for in PURE RESULTS! I absolutely and wholeheartedly recommend you pay close attention to every word Rasheed Ali and Huey Lee say. These guys deliver the goods and truly knocked it out of the park on this one! I give it my full 5 star rating. It’s a no brainer to put this into your money making arsenal. Most guys are just smoke and mirrors, but these guys are the REAL DEAL.

Overall Rating: 5 Stars
Ease of Use: 4.5 Stars
Effectiveness: 5 Stars
Training: 4.5 Stars (you still have to study it)
Support: 5 Stars
Price: $37

Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

Top 25 Search Engine Optimization Companies

The Internet is filled with so-called marketing experts and Search Engine Optimization (SEO) agencies. It's a speeding train in a changing marketplace. Some agencies have kept up to the times by integrating social media strategies, others haven't.

The SEO world has evolved rapidly in recent years with social media quickly gaining a much stronger foothold than most experts originally thought. Social media was once believed to be a waste of time by many, SEO experts now realize the power of social media to reach new markets and generate new revenue opportunities. Paid search and mobile applications cannot be ignored and have changed the SEO landscape. It's a relatively new field of expertise constantly in flux. As experts learn more clever ways to improve site ranking, the major search engines react by updating their indexing procedures. Just recently Google announced major changes to how they index sites in direct response to what they call content-farms that create skewed search results.

Here is a compiled a list of 25 Search Engine Optimization Agencies who will create and manage your SEO campaigns.

Spend some time at these sites, you will learn a lot and can make a comparative analysis.

1. WeBuildPages.com
2. SEO.com
3. bluegrass.com
4. fathomseo.com
5. OrangeSoda.com
6. icrossing.com
7. 360i.com
8. SEOLogic.com
9. Blurbpoint.com
10. SEOInc.com
11. MainStreetHost.com
12. crexendo.com
13. bestrank.com
14. vastvision.com
15. iProspect.com
16. ThinkBigSites.com
17. ThesearchAgency.com
18 BigMouthMedia.com
19 7Strategy.com
20. evisibility.com
21. 97thfloor.com
22. FreshRank.com
23. PrimeVisibility.com
24. 1stonthelist.ca
25. slingshotseo.com

SEO is not a task for the faint of heart. It takes time, money and a lot of patience to build a successful SEO campaign. Large companies hire staff just to create online content for social media sites.

For those of you without deep pockets, there are a number of do-it yourself software programs many of which are used by professional SEO companies. If you have the desire and time to learn, you can create and manage your own SEO campaigns. Training companies like Worldprofit Inc., offer software, guided instruction with live and video training on SEO and other online business strategies. With access to the best resources, you can get really good at it for your business purposes, then offer these services as a consultant. SEO experts and Social Media Content Managers are and will continue to be a highly paid profession.


About the Author:

Sandi Hunter is the Director of Website Development at Worldprofit Inc., where small and home-based businesses learn how to profit online. The company offers a free Associate membership. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

Restoration yearnings in royal Camelot. Advice for the white hope of the dynasty, Joseph P. Kennedy III.

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by Dr. Jeffrey Lant

It has happened to the Braganzas of Portugal, the Hohenzollerns of Germany, the Bourbons of France, the Hapsburgs of Austria... royal and imperial families which, for whatever reason, find themselves throneless princes. These are the saddest people of all, for they know so very well their metier -- to rule -- but must stand by and watch others, lesser beings, fill their roles -- always inadequately.

Such people, bearers all of the most illustrious names on earth, are surrounded by aging courtiers (the intransigent who want total restoration and nothing less) and by schemers of every kind; the people who see in you... in your high destiny.... an elevator to place and prominence.

You try to live your own life, to carve out a career far from the corridors of power... but your name is magic... and legions of people you do not know and will never meet are ready to cheer you on. And they have lavish expectations for you to fulfill.

You are Joseph P. Kennedy III, the white hope of the dynasty and the best hope for ending the frustrating, unaccountable interregnum and ensuring the inevitable restoration.

It was just the other day (January 3, 2011), when the 111th Congress of the United States concluded that something odd, unsettling took place: the last Kennedy holding federal office -- U.S. Representative Patrick, son of Senator Edward M. Kennedy -- ended his elected career; for the first time in 63 years there would be no member of the dynasty in federal office.

You are Citizen Joe Kennedy, and you are expected to change that and put the family back in power, bathed in limelight and consequence again.

The genealogy.

Joseph III, born October 4, 1980, is the son of former U.S. Representative Joseph II and his first wife Sheila Rauch. He has a twin brother, Matthew.

He was raised in Marshfield, Brighton, and Cambridge, Massachusetts. A graduate of Stanford University and Harvard Law School, he is a former Peace Corps volunteer, now 18 months into his first job as a lawyer, an assistant district attorney on Cape Cod, Massachusetts. For anyone else it would be an unlikely launching pad to power... but you forget: he has the name, the look, the aura of the Kennedys... and he is surrounded by people who in candid ways and subtle tell him that he is The One, The Chosen One, the white hope of an impatient dynasty, exasperated by interregnum.

To see whether this is true (or merely more wishful thinking), the family is beginning to showcase their prince. They have a need, the old adage is true: "out of sight, out of mind"... and, at 30, Joseph III is already behind whilst the relentless clock is ticking.

John F. Kennedy was 29 when he was elected to the U.S. House of Representatives; Uncle Teddy 30 when he was elected to the U.S. Senate. Such facts, and such comparisons, are at the fingertips of every Kennedy friend --and foe. And all aspiring to the throne know them, too... as they know that, unlike the great brothers, candidates of this generation lack the cold cash and insistent pushing of the first Joseph P. Kennedy, the legendary patriarch who never merely wished.

Anxious courtiers in need of a candidate grumble and behind closed doors ask whether Something Is Wrong. They have been disappointed before, and, plus royaliste que le roi, their futures are at risk. They are concerned...

There was the undoubted Crown Prince, John F. Kennedy, Jr. Dead too soon at 38 (July 16, 1999), his own arrogance and carelessness were contributing factors. His sister Caroline dead, too, politically after an embarrassing 2008 foray into New York politics. After that the dynasts clucked that the time for a Kennedy woman to lead was not at hand and this was proof.

Then there was the prospect of Joe III's cousin Patrick, of Rhode Island. But he couldn't cut the mustard and was too often in the news for all the Wrong Reasons, drugs, alcohol, mayhem; not the stuff of future rulers.

Then there was his own father, Joseph II. We have yet to hear what Joe III has to say about how his father mistreated his mother, Sheila; demanding (and getting) an annulment of their marriage, despite their children. It was what insistent Kennedys get when they Want Something. His mother's book "Shattered Faith" (published 1997 ) with all the sordid details didn't help. Joe II doggedly (and publicly) pursued the matter right to the Vatican, but it cost him a run at the Massachusetts governorship. Daddio Joe II, then, had too much baggage...

Which leaves you, tall, red-haired, a decided resemblance to your grandfather, Robert and, too, to tv personality Conan O'Brien...

Like an heirloom of the greatest value, you were asked last year whether you would run for the seat in the U.S. House of Representatives then held by retiring family friend William Delahunt. You declined and the seat is now held by first-termer John F. Tierney. No worry. Kennedys have always found ways to create openings for themselves when necessary. It's Tierney who should be looking over his shoulder...

Meanwhile often self-designated "friends of the Kennedy family" (of whom former Massachusetts Democratic chairman Philip W. Johnston is the most egregious), pipe up whether requested or not with the usual puffery. "What's not to like? He's like Jack," says Johnston. Massachusetts State Senate President Therese Murray called remarks Joe III made upon the occasion of the 50th anniversary of his great-uncle John's "City on a Hill" speech "another historic speech." It wasn't, of course; no where near, but hungry courtiers, tired of waiting for a restoration which may never come, cannot restrain themselves. They see portents everywhere, rather like the faithful who see the profile of Jesus in a half eaten devil dog, to be promptly offered on E-bay.

But what of you Citizen Joe? Do you dream of the Oval Office, of your own elegant Jackie and Camelot, of setting the nation's agenda and transforming the planet? You are not, I think, being coy when you say the door is open.. but not yet. Rather, I think you truly don't know, have not decided. That is no surprise for the weight of expectations on the one dubbed the Heir of the Kennedys are astronomical, unimaginable by the average citizen.

Asked how he will know if it's time to run Joe III told the Boston Globe (published February 20, 2011): "You just know, when the issues are ones you want to get involved in, and you feel you could contribute to the debate and the direction of the country, right? If you don't have that passion, you should hold off." And there we must leave this story... for now.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is a well known marketer and historian, he has 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Sunday, February 27, 2011

An Appreciation for the life of Dr. Christian Lambertsen, dead at 93, the man who opened the undersea realm to all the world with scuba.

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by Dr. Jeffrey Lant

Author's note. Before commencing this article, set the mood. Go to any search engine and look for the theme song for the Sea Hunt television series. It's just the right tune to put you in the mood for high adventure on the waves... and under.

Remember the Sea Hunt television series which ran from 1958 to 1961? It starred man's man Lloyd Bridges as ex-Navy frogman Mike Nelson. Mike was an action kind of guy who signalled what kind of program it was right from the opening sequence. There, enveloped in its suitably bold, expansive theme, you saw the ever-ready Bridges pulling down his mask and jumping over the side; his trusty scuba equipment strapped firmly to his back, providing the necessary oxygen for his demanding deeds of derring-do in the undersea world we all wanted to see.

None of it --- absolutely none of it -- would have been possible without that scuba equipment, enabling Bridges to go beneath the surface and chase, flipper-powered, sea villains and marauders of every kind. Equally, there wouldn't have been a good vehicle for showcasing, too, the bevy of "Sea Hunt girls", with their sun-tanned looks and figure-hugging bathing suits, hot stuff for 1958. They didn't usually venture underwater, the better to stay aship shouting "Mike! Mike!" at regular intervals whenever his scrapping manly talents were called for.

The underwater world of Mike Nelson, its too little known but always eye-catching panoramas and astonishing vistas, was opened by one particular man's inventive genius. This is that notable man's riveting story, and his name is...

Dr. Christian Lambertsen, dead at his home in Newtown Square, Pennsylvania, February 11, 2011.

Christian Lambertsen, born May 15, 1917 in Westfield, New Jersey had virtually every advantage life can provide. He was intelligent, blond with chiseled good looks, well educated (Rutgers University B.S. 1939; University of Pennsylvania, M.D. 1943)... with unlimited curiosity and the wherewithal to turn questions into practical applications. Most of all, however, he had been abundantly gifted with the desire to serve. It was the most important gift of all.

Lambertsen's first important invention was created in 1939 whilst still a medical student. World War II had just begun when he invented a revolutionary underwater breathing system. It was called "self-contained underwater breathing apparatus," shortened to scuba.

Before World War II, military divers wore cumbrous metal helmets that pumped breathable air through hoses tethered to boats on the water's surface. This "Lambertsen Amphibious Respirator Unit," (or LARU) let divers swim freely and steathily. It used pure oxygen and was a closed system. Equipped with a carbon dioxide filter, it enabled the diver to rebreathe the air he exhaled while underwater, which made the system bubbleless... and therefore invaluable for covert naval operations.

Predictably, the Navy turned it down, preferring their now grossly outmoded equipment and system with its tell-tale bubbles. Fortunately wiser heads prevailed. After Dr. Lambertsen demonstrated the LARU in the pool of the Shoreham Hotel in Washington, D.C. in 1942 to officials of the Office of Strategic Services (wartime precursor to the CIA), OSS jumped on the invention... and recruited its inventor, too. They never made a wiser decision, not least because soon-to-be Capt. Lambertsen didn't just invent this revolutionary improvement... he used it in covert operations just like the other brave men. Lambertsen, for instance, not only swam with but often lead the most dangerous of missions; attaching explosives to Japanese vessels off the coast of Burma in the last months of the war.

As a medical doctor, Lambertsen didn't have to go, but he did. "He wasn't someone to let someone else do it," recalled Walter Mess, who had been commander of a near-silent 85-foot vessel that ferried the divers, usually in the dark, within 2,000 feet of shore. "Sometimes they were recon missions, sometimes to bring back downed airmen." It was just the kind of work Mike Nelson would have jumped to do... only Lambertsen got there first. He had a way of doing that... For this important and dangerous work, Major General William J. Donovan, who knew a valuable man when he saw one, awarded him the Legion of Merit.

But Lambertsen was just getting started...

After the OSS was disbanded in 1945, Dr. Lambertsen arranged to demonstrate LARU to all the military branches. In 1948, when others were joyfully going home to Peoria, Lambertsen began training the Navy's elite underwater demolition teams, the precursor of the Navy SEALs, to use the system. Very likely, then, Lambertsen trained Mike Nelson, too. He was after all the Founding Father and well deserving of the Distinguished Service Award from the OSS Society, honoring former intelligence officers. Lambertsen was one of the best.

But, so early so inventive, the best was yet to come... usually emanating from his 40-plus year affiliation with alma mater Penn. Perhaps, amongst so many achievements, he was proudest of establishing in 1968 the Institute for Environmental Medicine, which has conducted multidisciplinary studies of oxygen toxicity, diving- related diseases and aerospace medicine. It was the fullest of lives, always grounded in service, worthy objectives set; worthy objectives met... and always with courtesy, self-effacement, and dedication to the welfare of others.

With Lambertsen's death, the fast-thinning ranks of World War II veterans, is thinner still. Did Lambertsen before the end see his special, unique, irreplaceable generation as the precursor of even better generations to come? Or did he bemoan, as many do, the selfish, me-centered millions who followed the vets... living comfortable lives based upon the sacrifices of their fathers, and mothers, too? Empirical, he must have wondered at what ensued and what was to come.

But let us conclude as we began: adventuring with scuba into the awe- inspiring, mesmerizing world of the seas, a world that Lambertsen did so much to reveal, not least by inventing the tools that made "Sea Hunt" possible and so exciting, too, though not perhaps as exciting as Lambertsen's own high adventure.


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Saturday, February 26, 2011

A true tale of the city of Boston. and of Penelope the snake. We all know (but do not all love) thee..... yet.

by Dr. Jeffrey Lant

How's your general knowledge about Boa dumerili? Yeah, mine too. Decided limited.

But then, you know, not planning any future visits to Madagascar or Reunion Island... and never, ever visiting the reptile house at the zoo (been there, done that, nightmares to prove it), I little thought I'd ever need such knowledge.

How wrong I was.

So, without quite yet telling you why, let's start with...

Facts about Dumeril's boa.

As you've by now deduced, Dumeril's boa is native to (and really in my humble opinion should stay in) Madagascar and Reunion Island. I know myself very little about either place, although I do recall the young Countess Rostova in "War and Peace" wondering what it would be like to go to Madagascar. If she was here to read this article, she'd select, I think, another destination.

So you won't be apprehensive as you read this report, I hasten to inform you that this boa is non-venomous. You'll soon see why this fact (though insufficiently known) is pertinent to my story.

Adults usually grow to 6.5 feet (2 m) in length, with the maximum reported to be 8 foot, 6 inches (259 cm). I feel obliged to tell you males have longer flatter tails, whilst females tend to be larger overall. This fact is, I'm sure you agree, of more interest to the dumerils than to you and me, but perhaps I underrate your interest.

Their color pattern consists of a gray-brown ground color with darker patches, forming an effective camouflage against the leaf litter of the forest floor of their habitat.

More facts...

This snake apparently was unknown in Europe until 1863, when the French annexed both Madagascar and Reunion; they, too, bear their share of responsibility for What Happened Next.

Dumerils are hearty eaters, delighting in birds, lizards and small mammals. They also prey on other snakes, the better to prove which is the mightiest of all. It's a good idea to avoid them while they are so involved; they might, you see, decide to tackle the problem of.... you.

Another good time to avoid them is, predictably, during their mating season. This is when the males put on their best bib and tucker, including (must be blunt here) anal spurs, used so scientists tell us in courtship. I'll take their word for it. The mating season runs from March through May,and the young are born 6-8 months later. Like most with young families, they value their privacy; you know the feeling. But in recent years, they don't get it.

Dumerils are now classified as vulnerable. This means that a population reduction of at least 20% has been observed, estimated, inferred or suspected over the last 10 years or three generations. This threatening development is partly the result of human fear. Coming upon, say, a dumeril in the kitchen or under the bed does, you should know, spook even the natives, who in such moments think of self-protection rather than conservation. But this is the least significant reason for the dumeril's plight.

Rather, their habitat has been threatened by deforestation and by being captured for export, to become pets for (ordinarily) young men of poor hygiene, too many tattoos and body piercings, and anti-social habits. These (and there is a small army of them) like the frisson of fear their little friends create... and perhaps, too, the silky smoothness of the python's skin as it slithers over them. Which is perhaps why Ray Moorhouse got his.

In any event, on January 6, 2011 Ray allowed his Significant Other Melissa to take his 3-year-old boa out for an airing. With the nearly 3 foot boa around her neck (boas like the warmth) she got on the MBTA's Red Line...and promptly lost Penelope... to her own consternation and that of a car-full of passengers who thought they'd seen Everything, but were mistaken.

Pandemonium ensued... as the train first paused, then rushed ahead to empty out grumbling, but relieved, passengers. The snake, however,was gone.. Ray Moorhouse, however, wasn't worried. Penelope, he told the world, could squeeze into the smallest of spaces and make do with the odd mouse... or rat, which are common on the MBTA.

And so, confidently, he waited... and waited... certain that Penelope would stay faithful and return. He had, perhaps, Queen Penelope in mind. In Greek mythology Penelope was the wife of Odysseus, king of Ithaca. The very symbol of loyalty, constancy, she kept other suitors at bay for 20 years while her errant husband adventured. Penelope the snake, the Dumeril, exiled from its native land, proved equally faithful as her namesake. On February 3, a tired, rather thin looking snake emerged... to be greeted by whoops of joy... and flash bulbs, surely the most celebrated dumeril of all.

... and the most expensive.

Within two weeks of Penelope's return, Ray and Melissa Moorhouse were startled to receive a bill from the MBTA for $650 towards the cost of this incident. "T" officials cited, amongst other things, the cost of cleaning and disinfecting the car inhabited by the snake. Concerned customers had contacted officials, as concerned customers will do.

These officials were indeed concerned, not least because the Moorhouses had made it plain they would bring Penelope out for further airings... and perhaps further incidents on the already overburdened MBTA. Predictably the once ecstatic Moorhouses have indicated they may not pay the bill. It figures.

Still, not since 1959 when the Kingston Trio released its hit "Charlie on the MTA" has there been such a celebrated rider. This is why you should go to any search engine, call up this toe-tapping classic, substituting "Penny" for "Charlie"... and have a ball, as the Kingston Trio might have had:

"Now you citizens of Boston, don't you think it's a scandal, How Penny has to pay and pay? Fight the fare increase, vote for George O'Brien! Keep Penny on the M.T.A."


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

Friday, February 25, 2011

Obama administration moves to the right side of history. Belatedly declares Defense of Marriage Act unconstitutional.

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by Dr. Jeffrey Lant

This is a story about a basic human right long deferred and now advanced.

This is the story of a president who tried to have his cake and eat it, too; who finally decided leadership was necessary and not merely finesse.

This is the story of a great nation's contortions to affirm the right of marriage for some... while denying it to others.

This is the story of the ironically named Defense of Marriage Act, now called by its right name: unconstitutional, discriminatory... and now, with the stroke of the president's pen, dead.

Here are the facts

The Defense of Marriage Act started its ill-starred career when President Bill Clinton (who should have known better) signed it into law September 21, 1996. (Public law 104-199.)

It was silly, stupid, and abrasively un-American from the first minute this profoundly bad idea was conceived. It said, in effect, these United States will create a club called Marriage. Certain people will be able to join this club and derive significant advantages and benefits (one man and one woman together) while others (one man and one man or one woman and one woman together) will be told that the way they love each other, deemed unsuitable by others, thereby precludes them from the receipt of any benefits, sentencing them instead to a lifetime of second-rate status and the bitterness, despair, and alienation accompanying that status.

In other words, in the land where the words "it's a free country" are constantly mouthed by even the youngest children... the Congress of these United States and its president threw freedom out the window, the better to allow the majority to ride roughshod (and sanctimonious, too) over the rights of the harassed minority... which only wanted to be able to join the club and share its benefits.

This minority never wanted to do to the majority what this majority had already done to them: harass, demean, deprive, though that majority was adamant there could never be equality.

This minority never wanted or ever proclaimed its practices superior to the majority's although that majority regularly did that to them.

This minority never asked that the marriage rights of the majority be suppressed, withheld, denied though that majority insisted that that minority be so victimized...

And this minority never said, never hinted, that the majority's concept of love and relationships be declared illegal and bring about the immediate cancellation of the majority's substantial economic advantages, although that majority insisted upon this depriving, this spoliation, this theft from the minority they victimized.

A great nation, conceived in liberty and dedicated to the proposition that all men are equal, with malice aforethought rejected and re-wrote the very high and mighty documents of its revolutionary birth, opting instead for bigotry, legal segregation; selecting and endorsing instead the defining principles of the gulag, the ghetto, the concentration camp: that while all animals are equal, some are more equal than others and that these others must be punished accordingly... and for the crime of love at that.

Enter Barrack Obama, beneficiary of the civil rights movement, slow to protect the civil rights of others.

Obama went cap in hand to the gay community and pledged his assistance towards their struggle. But as became more and more clear, he preferred their money and block support. President in part because of their overwhelming support, community members were livid at his glacial pace where their constitutional rights were violated and withheld. There was outrage from these good Americans, and their outrage was both understandable and right. Obama had taken from them.... but done nothing to secure their civil rights. He was, in these days, part of the problem; not part of the solution.

Instead of endorsing and supporting what he had to know in both head and heart was right, he succumbed to the prevailing vice of the capital, walking a fine line between retaining the wrong that was... and the hornet's nest he would unleash if he moved to secure the undoubtedly rights of the minority. This wasn't leadership... it was politics... and it was despicable. As any civil rights leader could attest.

In December, 2010 the entire dynamic of the debate changed dramatically when the Congress repealed the ban on gay people serving openly in the military, a result which only a few days before had seemed to be dead. It is my belief that the two ladies from Maine, Senators Olympia Snow and Susan Collins were crucial in this reversal. If so, they will have resurrected the old slogan "As Maine goes, so goes the nation." If later historical research should vindicate my supposition, it will be no surprise to me that two women brought sense, humanity, and equity to the debate; women, after all, were second-class citizens in their own marriages for long... and they knew the destruction and damage of that servile position too well to impose it on others.

February 23, 2011 Barrack Obama began to make amends, advancing freedom, instead of supporting untenable means to restrict it. The Department of Justice will no longer defend the Defense of Marriage Act in court, saying that that law prohibiting recognition of same-sex marriages is unconstitutional and discriminatory.

At last!

This does not conclude the matter, there are still many significant aspects to be resolved and there is, even now, a backlash in certain states where gay marriage rights had become law. It is always thus in this protracted, interminable debate. But this is progress, make no mistake.

Each time a significant bastion of bigotry and oppression falls, the jeremiads of opponents seem more and more clearly what they have always been: the bitter fruit of counselors of hatred and fear, wearing America on their sleeves while never understanding that America is nothing where personal freedom remains the province of some who deny it to others. Our motto, remember all, is yet "Let freedom ring!"

This step towards final resolution of this issue has cheered multitudes... and has, I think, helped restore to the president a recollection of who he is and what he represents. These, it seems, he had somewhat forgot in his first years in office. Now he has remembered that he himself, his presidency and all its officers and affairs, would never have existed without the pioneers of civil rights. And he has found that civil rights are not for blacks alone... or any other single group... they are for all of us, no matter who we love, or how.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Thursday, February 24, 2011

How to get thousands and thousands of responses to your blog... and what to do when you get 'em.

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by Dr. Jeffrey Lant

Of course you already have a blog, right? You are, I mean, on the cutting edge of the Internet, yes?

Well, if you are still blog-less today is indeed your lucky day, because I am going to show you right here, right now how to use your blog to get not a few but a positive avalanche of the best prospect leads on earth. And the great thing is, you can start today, this very minute.

Now affirm and reaffirm this: when you're in business, running a business blog, the objective is and always will be to generate terrific prospect leads... and follow them up to make money.

It's easy to forget the objective when you're publishing a blog which can all too easily be seized by the shear joy and vanity of seeing your name in print. Folks, if you need lovin' and crave adulation get a dog. They give unqualified affection. But don't subvert the purpose of your blog.

Nothing sells itself, absolutely nothing.

I have amongst my marketing students some of the very brightest people around... and when they make a mistake, I know the pedestrian run of mankind and marketers are making it, too, in spades.

One of the most rooted errors of these folks is the pernicious, invidious notion that their blog and its contents will sell themselves; that what they are promoting and selling in their blogs needs no introduction, nor powerful words of recommendation; it's good enough on its lonesome.

In a word: rubbish! In two words: complete rubbish!

Dear friend, there is nothing in this world, not the policies and messages of presidents, popes, and sovereign kings; not the very finest example of the most potent of salubrious medications; not the safest swiftest modes of transportation.... absolutely nothing sells itself.

Once you have realized this essential truth of business, you enter a new, higher level of commerce and marketing... for you are now a puffer in the Great Age of Puffery.... and your daily objective is clear: to puff better, more artfully, more carefully, more successfully than any other puffers on this planet. He (or she) who puffs the most, the best, reaps the most.

Thus, say you intend tomorrow to publish a jim dandy article on some subject of note and significance. The duffer puffer, the one on the bottom of the marketing heap, merely publishes the article, with this unvoiced sentiment: "Here's the article. Make of it what you will. I can't be bothered to tell you why you should read it... perhaps I don't even know."

And some dare call this marketing.

Now, try this instead...

(puff the day before you publish the article.)

Tomorrow, you readers have an incredible gift coming. I persuaded internationally known author and commentator Dr. Jeffrey Lant to let me have, in advance of publication, his latest article. It details the truth about the relationship of Snow White with those with-it guys, the 7 Dwarfs. You won't believe what one of the most perceptive commentators around has discovered about Snow... and those Dwarfs. Can you say 'Happy.' You certainly will tomorrow...."

With these fast-moving words, you are keeping your audience, your present and future customers all, on the very edge of their seats. You want them in a pother of anticipation and excitement about What Happens Next. You, cleverkins, are ascending in the crucial business of puffery; selling the sizzle, not the steak. And you're frolicking all the way to the bank.

Remember, puffing is not something occasional or episodic. It is not merely one essential thing in marketing; it is the essential thing and it must be regarded accordingly... from this moment on. Let me make this point absolutely, crystal clear:

If you want to sell a product, you must puff it.

If you want to sell your service, you must puff it.

If you want a person to read your blog, you must puff it.

If you want that same person to read an article in that blog, you must puff it.

Get the picture?

A few more hints

Your puffs must appear prominently in your blog, at least 1 at the top of the first page.

They must be short, enticing, action oriented. They must radiate a single imperative message: Look at all you get, look how delicious it is, grab it, grab it now...'

Here's another example.

"Wow! I'm ecstatic to tell you that I've snagged another one of Dr. Lant's superb articles. Yesterday nearly 400 of you smarties emailed me with your thanks, congratulations, and sincere appreciation for his last insightful article. Now I've got another for you. Stay tuned... you'll have it in just HOURS. Make sure to email me at once with your reactions and compliments... it's another winner!!! You can reach me by email (email address here); cell phone (number here)... or land line (number here.) And I want to hear from each and EVERY one of you!"

You must get on with the essential business of puffing each and every day, without exception, that you want money.

And, I guarantee you, that as you improve in your puffery, you will improve your prospect responses, dramatically.

And your bottom line? Why that will improve, too, and dramatically so if and only if you follow up each and every response, as quickly as possible, with a special offer. In other words, thank the respondents, thank them as soon as possible... and always give them a thing (or two) which makes you money. Thus are you benefited as you benefit your fast-responding prospects.

There are many things, of course, which factor into consummate blog success. They include

* having good content, interesting, practical, timely;

* publishing according to a schedule, never missing a deadline;

* writing directly to your readers, always using "you";

* keeping every word of text short, peppy, upbeat,

* and, always and forever, every single day, puffing.

Because if you don't puff, if you do not encourage, recommend, admonish, excite, and motivate you are leaving the crucial act of marketing in the hands of those least able to discern for themselves what to do. That decision must be yours. You and only you must advance the necessary reasons for acting as you want them to act. That crucial aspect of marketing belongs to you... and you must do this every time you want results. Like today.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.

Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Wednesday, February 23, 2011

The First Guides for Rift Are Out…

Rift: Planes of Telara is barely lighting up the servers after launch and already we’re looking at the first few guides for the game. Hundreds of people are out there playing the game and entertaining themselves with a slew of different content options – from the Warfronts to the Rifts to the end-game dungeons and raids. This is shaping up to be a BIG game and that’s saying something when you consider how big a few other MMOs out there are.

But, how do the guides look? Are they useful or just tossed together to cash in on the quick release of the game? Some of the guides are okay for sure but others are a bit lacking. I see dozens of guides that just don’t look that good. They are missing a lot of options and read more like official strategy guides (i.e. no strategies) than an actually useful guide.

But, there are a few that look decent, mainly Rift Secrets from Tony Sanders. This puppy is loaded with tips about how to defeat your opponents in PvP, how to level up quickly, and how to make a good chunk of Platinum in the game FAST. You’re pretty much going to cruise through the game if you know what you are doing, and this guide shows you how to know exactly what you are doing.

I can’t say which guide will be best, but I can say this game is awesome so you should get a guide as soon as possible and right now, the best one I see is Rift Secrets. Get on over to Tony’s site and see what he has to offer.


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Full Disclosure: I am an affiliate for this product and receive a commission for sales made.

Rhubarb... of my grandmother, her pies, and this ancient vegetable (or in New York State, fruit).

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by Dr. Jeffrey Lant

Some of my grandmother's possessions arrived here the other day. They have been in storage a long, long time and, at last, my brother and sister decided (no surprise this) that I, as an historian, should store these things until they (or my sister's 2 children) should be ready to take on the task of dealing with items that are valuable but which no one really wants... the trouble with "heirlooms".

Anyway, one box of the many boxes received here contained my grandmother's best china. It's Lusterware, made in Japan, highly decorative, but very thin and fragile. Irritatingly, two cups were broken, thanks to UPS; that is, however, another story...

What is the story (as you'll see) is that grammie's desert plates all arrived intact... carrying with them a host of memories which seized me the minute my helper Mr. Joseph opened the box.

This china, you see, was only used on the Most Important Occasions. And children were not allowed to use it, or even touch it, for Any Reason. I wasn't allowed to eat off it until I was in college, and even then the idea seemed unduly fast, even heretical. Where china was concerned, no rushing was the way it was; other things, too.

I don't remember how many times I was allowed to eat off one of these honored desert plates; not often. But one of those rare occasions was when grammie, Victoria Burgess Lauing, served one of her entirely memorable, joy to behold, more joy to devour, pies you never forget. And if (as was common) the conversation was all the usual family-get-together type (dull as dishwater) until someone (could have been me) "mistakenly" mentioned one of the (numerous) forbidden subjects which even when whispered was sure to lead to the desired altercation, hot words, family entertainment...

but I digress.

With grammie (we never thought of her as "Vic" though that was what her friends called her... we were shocked by this... but never said so)... with grammie I want to make perfectly clear, it was always about the pie, the whole pie, and nothing but the pie... and when the Lusterware was added, it was,quite simply, the stuff of family lore.

Grammie was a renowned cook, so renowned that all her children (including my mother) could hardly boil water; I like to think they were in awe of her abilities and never ventured to outdo her. That was inconceivable. Or perhaps, like the children of so many celebrated people the talent couldn't be passed on.

In any event I feel bound to tell you that every single pie grammie ever produced was delicious; it was a matter of pride, as I daresay it was with every other Illinois housewife of the period. But the plain, irrefutable truth is that grammie never baked a mediocre, second-rate pie with any deformity whatsoever. We'd all rather have a hand cut off than say otherwise. So her cherry pies, her blueberry pies, her show-stopping pumpkin pies, her peach pies... but you get the idea... were, each and every crumb of them, astonishing.

But the pie that took the cake was her rhubarb pie... and as her "helper" from an early age with this important project, I feel it only fitting and proper to tell you about my pivotal role... and about the rhubarb, too, which always rose to the occasion whenever my magic grannie summoned its potential and turned its bitterness into poetry.

A minute's walk from her kitchen, always spruce and never out of control, was the kitchen garden, mostly vegetables, some fruits, always flowers, too, for grammie had an eye for color and arrangement; here, too, I was her "little helper" because I liked vegetables and adored flowers. Those were sufficient passport into the significant zones of her influence. My grandfather was per force allowed in; he loved using his tractor in the largish garden; it was his special task. I was a card-carrying adult before I realized that the apple-pie ordered garden was not only testament to his very Teutonic traits... but also to the fact that he loved her so and took this entirely personal, and useful, too, way to show it. Young people, as we know when we aren't one, see much but the meaning often follows years behind.

As the designated "helper" (interestingly enough and to their complete irritation not another of her numerous grand children received this high accolade); it was mine and mine alone. These things can happen when you are the first born son and grandson, you know what I mean if you are one and probably take umbrage if you're not.

As helper, I say, I was given the task of selecting just the right rhubarb stalks, for you may very well imagine grammie was precise and unyielding about ingredients. They must be just so.

I may imagine, for I can no longer recall, how she took me by the hand (for she believed in education and knew when to do her part) and showed me the rhubarb patch. She would have shown me, daughter of England that she was, sharing the great queen's name, too, how a garden is fashioned and what must be done; in this case regarding the all-important rhubarb stalks. If they were poorly chosen, they might get into and threaten perfection. (She never told me, but I know now, that would never have happened; she had a keen eye for such things and she never overlooked the crucial fundamentals. Substandard stalks, or anything else inferior and not quite good enough for her cuisine and her family, they would have been promptly removed and sent to the compost heap.

In due course, I learned the key facts about rhubarb. First, the leaves are toxic and could quickly and forever end your pie-eating career. She made it plain that testing her on this matter would result in any number of demerits.

She made it clear just which stalks were desirable; which ones might be down the road apiece (but not yet); which ones were too old and past consideration, which ones needed to be picked, and picked at once. It was rhubarb 101 and in my mind's eye, I still see us as we were these 60 years and the high importance of the task in time I did alone, without supervision, knowledgeable myself and reliable. She had selected, as she knew, just the right "helper".

Once the stalks were brought inside (with the poisonous leaves removed), she perused my work and made appropriate comments, with a courtesy that was all her own. Then she said I could run along, and it was seldom, if ever, that I left without a tip, for she knew, too, having had such days herself, that no child should ever feel impoverished or neglected when so very little could make such a difference.

I doubt that she kept up with the latest news about rhubarb and its uses; she had a system that met the needs and garnered unceasing, universal approbation. Who could improve on perfection?

But perhaps in 1947, the year that brought her in February, her first grand child, and a son to boot, she saw this bit of news about the plant she knew so very well, its secrets, uses, deficiencies, and the way to wend them all to her will... Perhaps in 1947, she noticed that a court in New York State made a significant ruling about rhubarb. The court noted that rhubarb is not a fruit but a vegetable. However, it also noted that Americans in common usage regarded rhubarb as a fruit. And so the court ruled that rhubarb for purposes of regulation and duties must be regarded as a fruit. A side effect was an immediate reduction in taxes paid.

Her comment might well have been of the down-home common sense variety, thinking the court had done the right thing, recognizing the reality and using their noggins. Then, with the certainty that she was sharing a masterpiece, she would have offered you some pie; rhubarb if you were lucky.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


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Tuesday, February 22, 2011

Lawrence: New Orleans' Sidney Bechet house demolished; Balti...

Lawrence: New Orleans' Sidney Bechet house demolished; Balti...: "It is almost bone chilling........as we think of all that is quickly disappearing everywhere from our heritage Poe wrote in this warren can..."

New Orleans' Sidney Bechet house demolished; Baltimore's Edgar Allan Poe House and Museum slated to be closed. Such is our heritage destroyed... one u

It is almost bone chilling........as we think of all that is quickly disappearing everywhere from our heritage
Poe wrote in this warren can only be imagined...

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by Dr. Jeffrey Lant

This is a story about stupidity, shortsightedness, carelessness, neglect and the ongoing destruction of our culture, one brick at a time.

Today's examples are taken from the cities of New Orleans, Louisiana and Baltimore, Maryland... but the sad thing is, without breaking a sweat, one could easily see them replicated in all America's great cities...and throughout the countryside, too.

Ask officials in these locations if they value historic preservation and without dropping a stitch they'll tell you how important it is and how much, how very much, they appreciate, nay venerate the special history of their special place.

Then having mouthed such hollow shibboleths... they go back to their true vocation... saving a penny here and there by ravishing the patrimony which should have been their fierce honor to protect, save, preserve, maintain, and to pass on to the next generation in better shape than they found it.

Sidney Bechet

Sidney Bechet (pronounced BAH-shay, 1897-1959) was the very quintessence of the signature sound New Orleans has made its own. Saxiphonist, clarinetist, composer, Bechet delivered the champagne of jazz.

His was a distinctive beat with wide vibrato, insistent, proud, irresistible... every note the note of a master. He delivered it with grace, style, just a touch of arrogance but always, always with surety and confidence. The people in the Quarter knew a good thing when they heard it and they demanded Bechet... who preceded cornetist and trumpeter (and friend) Louis Armstrong into the recording studio by several months. In such a way, carried on a wave of music, Bechet sent the essence of la Novelle Orleans worldwide.

It was sultry, languid, it was the sound of love's longing, and the wrong man (or woman) loved deeply, disastrously, without hope or escape. And if Bechet and his lively rhythm decided you would get up and dance... you did, and riotously so, for he was the man, laissez les bon temps roulez.

It was Bechet... who was discovered at age 6, when he lived with his wealthy Creole family in the 7th Ward.

Now that house and what was left of its contents are a heap of dust and rubble, gone forever, another testament, if one were needed, to the folly of empowering vandals to preserve that which they cannot understand and will not protect.

The folks in slow-moving New Orleans are mad-keen now to rebuild after Hurricane Katrina. And as they engage in this herculean task, they have made herculean errors, including the complete demolition of Bechet's home. The city sanctioned marauders pulled up to the home of this jazz great and, without a word, set about their destructive task. "They pulled up and went about tearing it down. The roof had fallen down, but it could have been fixed," reported neighbor and appalled onlooker Charles Spencer.

And so New Orleans, giving lip service to the value of its history and its irreplaceable artifacts, has with this attack impoverished itself, a situation calling for a saxophone's lament Bechet knew so well how to deliver and move us. Where can his shade call home now...?

Edgar Allan Poe

If the family home of Sidney Bechet is now gone forever, the family residence of Edgar Allan Poe (1809-1849), the master of cerebral terror and the macabre, is still extant, just.

Located in the worst of Baltimore's many distressed neighborhoods, this small row house on North Amity Street once housed the family Poe, dysfunctional, inbred, dipsomaniacal, incestuous. Here, on top of each other, lived Poe's aunt Maria (Poe) Clemm, youngest sister of Poe's father David and, too, Maria's ailing mother Elizabeth Cairnes; Maria's son Henry, her daughter Virginia (soon to be Poe's 13-year-old child wife), and for a short time, but only for a short time, his older brother William Henry... about to die, pickled with alcohol.

Poe had just been dismissed from West Point (1831) and needed the ministrations of his family which, in time approved fashion, fought fiercely for its tenuous gentility. Here an unprecedented, unexampled American master was about to be born.

Just where Poe wrote in this warren can only be imagined... but write he did; those with the need to write will always find a way. And, so, here on North Amity Street, where he resided from 1832-1835, Poe's genius began to find its way, lurid, unsettling, threatening, terrible. Perhaps the best work he wrote there is the "MS Found In a Bottle" (1833)

In it is the genius of Poe struggling against the tendency of young writers to overwrite, too many words, the prose carried by too lush adjectives, not nouns and verbs. I'll quote from the beginning, so you can see for yourself:

"Of my country and of my family I have little to say. Ill usage and length of years have driven me from the one, and estranged me from the other. Hereditary wealth afforded me an education of no common order, and a contemplative turn of mind enabled me to methodize the stores which early study very diligently garnered up." Such effusions are good to see; the better to learn how genius shapes itself.

Now the City of Baltimore, priding itself that this American original lived amongst them, wishes to save itself the bother of preserving the reality, comfortable in its lip service alone to the great man.

Though it costs the municipality a paltry $80,000 or so each year, most for the modest salary of its one-person staff, curator Jeff Jerome, this same municipality has announced its munificence stops forever by mid-2012. Then the axe will fall, on the curator Jerome, who has kept the faith alone... and on Poe, too.

This result, though likely, is not inevitable. The city fathers, though unlikely, could with stroke of pen write another conclusion, at least a stay of execution. The great genius of Poe is worth this, and more. What's more, he's already written le mot juste: "By what miracle I escaped destruction, it is impossible to say." That is his manuscript found in a bottle, and we need to heed it.

And if they do nothing, these pettifogging clerks and picayune economizers, then what? Then shall this place, too, be gone forever, to live again never more.

Edgar Allan Poe House and Museum 203 North Amity Street, Baltimore, MD 21233-2501 (410) 396-7932.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is a noted historian and also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Leave Your comment
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 100 Articles on YOUR Blog
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Monday, February 21, 2011

And I am telling you... knock 'em dead diva Jennifer Hudson needs better material than 'Where you at?', and she needs it now!

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by Dr. Jeffrey Lant

This is the story of a woman of rare talent, a woman with the ability to engross us, envelope us, touch our lives with searing emotion, pain, anguish and the cross currents of love. This is the story of a woman who rose to the very pinnacle of her profession on this ability... whose music forced itself into our hearts...

It is the story, too, of the woman who has been badly advised in her subsequent career moves... who has gone from giving listeners goose bumps, chills, and involuntary tears ... to giving them next to nothing.

Once she delivered transcendence. Now, chic and svelte with just the right lip gloss, she delivers next to nothing at all, just smooth predictabilities.

This is the story of blow 'em out diva Jennifer Hudson... of her highs and lows, of the truth and sincerity she has given us... and what she needs from us right now so she can deliver it again.

Author's note: To get the most from this article, you need to listen to two Jennifer Hudson tunes. The first is the one that made her, "And I am telling you I'm not going" and the second, her latest, "Where you at?" You can easily find both in any search engine. Listen to them now... then return to continue...

How Jennifer Hudson got started

Born September 12, 1981 in Chicago, Hudson was raised as a Baptist and graduated from Dunbar Vocational High School in 1999. She didn't need a vocational school to tell her what she wanted to do. She wanted to sing, to perform, to rouse an audience, to get them out of their seats, cheering. She had as her particular icons Whitney Houston, Aretha Franklin, Patti LaBelle, all capable of shredding our reserve and allowing the diva in, to do with us what she would, chaos, turbulence, mayhem... and most of all, love... so that we would always remember her and the never-to-be-forgotten moments we spent together.

(Not quite) the American Idol

Hudson, who had been singing on Disney Cruise Lines for several months, auditioned for the third season of "American Idol." She said, en passant, during her audition that she'd been doing so. Contestant judge Randy Jackson, the most grounded of the reviewers, said "We're expecting more than a cruise ship performance from you." They got it... but it wasn't quite enough to win the title for her. Two other would be divas, Fantasia Barrino and LaToya London, powerful vocalists both, helped push Hudson to an entirely forgettable seventh place. But this was a woman determined to succeed... and so she, along with hundreds of professional singers and performers showed up in November, 2005 to audition for the film adaptation of the musical "Dreamgirls." Raven-Symond and Fantasia Barrino, her more successful competitor on "American Idol", wanted the plum role of Effie White, too, in this most lavish all-black film ever (budget $80 million.)

Hudson got the role... and she ran with it into musical history.

The song that did it is titled "And I am telling you I'm not going." It is the kind of song each of us wants to have sung to us at least once in our lives, to validate that we are alive and profoundly loved.

When you listen to this pulsating number, in an instant you are, in your mind, beyond Effie and her unceasingly turbulent life. You are thinking of yourself... of your life.... of people you have loved...and the ones who have loved you, perhaps unwisely. You are drowning in this music...and the singer, Hudson, won't let you go.

There's no way I can ever go. No, no, there's no way. No, no, no, no way I'm living without you. I'm not living without you. I don't want to be free. I'm staying. I'm staying. And you, and you You're gonna love me, oh ooh mm mmm You're gonna love me.

It was beyond bravura... it was a kick to the solar plexus!. It was pain! Life! Love!

It was glorious!

And you felt all of it... every single note and syllable...

... and so did the critics, pundits, and prognosticators of the world. All too often carping, captious, this time they rained unceasing praise... and every honor the lady could ever imagine, much less possess... including the 2006 Academy Award for Best Supporting Actress and 28 additional awards; the Golden Globe Award as Best Actress in a Supporting Role, the same from the Broadcast Critics... and the same again from the Screen Actors Guild. Touching our lives had taken her from an undistinguished seventh place finish on "American Idol" into history. Dazed, in awe, astonished she accepted it all with graciousness and sincere appreciation. She was a woman one delighted to honor.

Then tragedy struck, life mirroring art.

On October 24, 2008 Hudson's 57-year-old mother, Darnell Donnerson and the singer's 29-year-old brother Jason were found shot to death inside their Chicago home. Missing was Hudson's 7-year-old nephew, Julian King; soon his body was found. It was all the work of William Balfour, 27, estranged husband of Hudson's sister Julia.

Now Hudson's life had more turbulence and mayhem than Effie's. She took time to pause, reflect, regroup. The world, shocked, mourned with her... standing by to see What Happened Next. And that was less, much less that we knew so well the lady could deliver.

The problem with great Talent of the kind exhibited by Hudson in her astonishing moment is that it makes what follows seem uninspired, second rate, mediocre. In short, after a great event, that moment of high significance one needs more help than ever; it is easy, you see, to get off track. It's easy merely to go through the motions... rather than do what's necessary to outdo your greatest moment; this always means hard work, dedication, boldness, risk without the certainty of success. Talent demands this... being glibly second rate never does.

Sadly, Hudson's career showed every evidence that she had lost her way and was listening to the wrong people. They told her to lose weight (she did), go glam (she did), cultivate a sexy black chanteuse image (she did)... but it all looked contrived, crafting an image by the numbers... instead of using her God-given voice to maximum effect, touching all our lives.

Her latest tune, "Where you at?" (released January, 2011) shows the dangers of her path. It takes her patented "wronged woman" theme... and, with insipid music and verse, dilutes it until it might as well be a cocktail lounge tune about a missed date. Hudson's talent is not shown... only the fact that she is listening to the wrong handlers... and needs to get rid of them... fast.

Jennifer: yours has been a life of determination, of some success, then astonishing success and worldwide acclaim, followed by great tragedy, then peace with boyfriend David Otunga, with his unlikely careers as Harvard Law School grad and pro wrestler. Pour all this into your next records. Give us everything you've got... and that is so very much, indeed.

Shuck off the handlers and did deep into yourself, bringing it all up, using it all, giving it your own signature sound and energy. You can do this, Jennifer. Do it now, for our sake, for your own... and we're gonna love you!!!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.

Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Sunday, February 20, 2011

Thoughts on the plucky crocus... determined, colorful, the harbinger of spring. We need to know you better.

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by Dr. Jeffrey Lant

For over 60 years my dreary mid February days have been graced by a small visitor about whom I, too slothful and sadly oblivious, have known too little.

Abashed, this year I decided, belatedly, to greet my little guest in proper style, not with just a nod and cursory thanks... but knowledgeable, the better to render suitable homage and ample gratitude. In short, no longer to glance at and pass by but to know my annual visitor as some dear friend, valued and appreciated.

This year, therefore, in its too brief time, I intend to know the crocus better, and to salute its graceful presence which has, despite my neglect, always shed its color and bold courage on me, and millions more.

Some facts about the Crocus longiflorus

The crocus (plural crocuses or croci) is a genus of perennial flowering plants. It is native to a large area including coastal and subalpine central and southern Europe including, interestingly enough, the islands of the Aegean; also North Africa and the Middle East, across Central Asia to Western China. In short, it has moved, by inches, a vast area to colonize, its sway far more than Rome's and Alexander's, Tamerlane's and Genghis Khan's.... combined. And all with our hardly noticing.

The genus Crocus is placed botanically in the iris family (Iridaceae). It grows from corms, which constitute its handy food supply, providing what it needs to get through the winter and the energy it requires to push through snow and ice, and so be present, timely, to astonish us and cause the thought, "Spring is just around the corner!" Then smile.

There are dozens of crocus species; my sources widely differing in just how many. One said 80, another 300. It seems my experts need to know the crocus better, too. Perhaps only the croci know.... In any case, some 30 varieties are cultivated, all distinguished (whether of the fall or spring blooming type) by three stamens. Three things secure our attention to the croci: when they arrive... and how they look... and the flavorful uses to which (particularly the autumn blooming variety) can be put.

Crocus plants, determined to be seen, either arrive (in the spring) before any other flowering plants...... or (in the autumn) after all the other flowering plants. This forces us to see them as they are, without distractions or competitors. When the croci are here, it is just them... and us. It's the way they like it.

Its colors

The first thing we notice about the crocus is its shoots, rising up, inexorably, through mud and snow and ice, determined to show these symbols of the past that the better, warmer future is on its way. To no other flower do we pay such close attention as it pushes up towards the sun, but this one speaks to us of the springtime soon to come... or (in the autumn variety) urges us to fast prepare for the certainty of winter, close at hand.

Either way, spring or fall, the crocus dazzles us with its enormous array of colors... of which lilac, mauve, yellow and white predominate. Don't just glance and rush distracted on your way, as most people do, seeing so little. You need to bend down and look carefully.... for the crocus delights in holding back some aspect of its hues, until you stop, stoop, and take a minute, patient, to scrutinize... and truly see.

The useful crocus, flavorful, medicinal.

You can, if hungry, eat crocus bulbs. You can boil them, bake or cook. But it is the crocus (saffron) that is the most utilitarian. Its snout with stamens is valuable in medicine, seasoning... and even dye. This crocus variety is the most cultivated (with Spain the leader) as a savoury spice. It can easily cost $1 for one gram. This means, too, that saffron is worth counterfeiting... and people do, substituting the far cheaper tumeric (a good spice but no challenge) for saffron, the most expensive spice on earth.

Saffron has a bitter-spicy taste and a pungent smell. In the Middle East particularly it is used for meat, fish, seafood and rice. It must be used alone (for it does not mix well) and should only be used in very small quantities. If you over use... you can easily spoil your dish, for in larger quantities, saffron delivers an unpleasant, bitter taste... and a very irritated eater.

By the way, should you wish to try this spice... do not use just any crocus to do so. Proper saffron, the king of spices, can easily be mixed with meadow saffron, which is very poisonous. I wonder how many bargain hunting saffron fanciers discovered this... too late?

All this is worth knowing, but this spice derives from the fall flowering crocus... and this story must focus on the spring variety... for it is that I pass every late winter day, until now in ignorance. It is also this variety which has caused poets, mostly pedestrian, to put pen to paper... and create a paean... though their sentiments are perhaps greater than their poetical abilities.

Arguably the most famous poem ever written about the crocus is by Harriet Beecher Stowe (d. 1896). Here's what Abraham Lincoln said of her when they met in 1862: "So, you're the little woman who wrote the book that made this great war." (The book, of course, is "Uncle Tom's Cabin", published 1852).

She uses the crocus as a metaphor for resurrection in her poem "The Crocus." (Publication date unknown.)

Beneath the sunny autumn sky, With gold leaves dropping round, We sought, my little friend and I, The consecrated ground, Where, calm beneath the holy cross, O'er shadowed by sweet skies, Sleeps tranquilly that youthful form, Those blue unclouded eyes.

...

In blue and yellow from its grave Springs up the crocus fair, And God shall raise those bright blue eyes, Those sunny waves of hair. Not for a fading summer's morn, Not for a fleeting hour, But for an endless age of bliss, Shall rise our heart's dear flower.

***

Such certainties the Victorians possessed, which we do not share. We know the crocus will come again... but are less sure than they about the return of our lamented loved ones or their eternal bliss.

Still, I can be sure about the return of the crocus, year in, year out. It is good, in our world of turbulence and disturbing changes, to know that this reassuring event will recur, something we can count on and look forward to.

In a moment or two, I shall step out to quaff the frigid air for it is winter still. I have here been incased too long... and on my way I shall surely take an extended moment to consult the crocus' upward arc. Confident, It looks to the sun.... as I do, too... this hardy pioneer promising me, yet again, that spring -- and warmth -- and new life, too, all these are coming soon, mine to cherish yet again and gladly so.


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Autopilot Income Machines Review

Is Autopilot Income Machines a scam or is it real? Well I decided to get past my normal skepticism and gave it a shot. Rasheed Ali and Huey Lee seem like pretty nice and straight forward guys, but like most people I’ve been fooled before. So I conducted a somewhat biased experiment to see if Autopilot Income Machines could really make me money online, leaving no stone unturned.

Before I get to what I did, let me give you the run down of what’s in the program so you can get a better idea about it. Basically the program is a pretty comprehensive video training course complete with transcripts for those who like to read over watch video. It takes you through the simple technical skills you need to learn (this is very fast by the way) and then shows you how to take what Rasheed and Huey call “money pages” and get them online and ready to make you money.

That’s all great and everything but SO WHAT – right? Not so fast! The Autopilot Income Machines program then shows you some pretty neat and completely safe, free traffic tactics to get you ranked on the first page of freakin’ Google! Okay, that is where I thought they were full of crap, BUT after I saw the evidence I had to basically shut up and do it for myself. The course also goes into some advanced strategies, gives you a free software that sets up some of your pages for you and some other cool stuff that NO sane internet guru gives away for less than $997.

Truth is, I think these guys got knocked in the head in one too many street fights. Oh, forgot to mention that Rasheed is a former homeless guy and Huey grew up in a low income family so they’re a little out of the ordinary if you know what I mean.

Anyway, let’s talk about my devious and biased experiment. You see, the first half of the program wasn’t new to me. I know that stuff already. The second half of the program was what I loved the most… besides the advanced stuff. (WOW!) So I decided that I’d set up my OWN money page and throw a wrench in the program to see what happens. I followed the free traffic strategies to the tee and in 24 hours my new money page was climbing the ranks of Google. I watched in amazement as my page started ranking for keywords and getting traffic and a few sales to boot over the days and weeks that followed!

My conclusion is pretty clear. Autopilot Income Machines isn’t the prettiest or shiniest program out there, BUT what it lacks in guru hype, it makes up for in PURE RESULTS! I absolutely and wholeheartedly recommend you pay close attention to every word Rasheed Ali and Huey Lee say. These guys deliver the goods and truly knocked it out of the park on this one! I give it my full 5 star rating. It’s a no brainer to put this into your money making arsenal. Most guys are just smoke and mirrors, but these guys are the REAL DEAL.

Overall Rating: 5 Stars
Ease of Use: 4.5 Stars
Effectiveness: 5 Stars
Training: 4.5 Stars (you still have to study it)
Support: 5 Stars
Price: $37

Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

Saturday, February 19, 2011

The great age of commentary is here. Here's how to take advantage of it and make your blog distinguished and profitable.

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by Dr. Jeffrey Lant

When I was growing up, America's opinions were shaped by a handful of influential people whose advice on any subject under the sun (but usually national affairs and politics) could be read, first, in newspapers... then heard on the radio and television.

These are great names, masters of pungent comments, wry humor, intelligent observations, and refined styles all their own. Here is my (partial) Honor Roll... one could add many others, the very best of the very best:

Westbrook Pegler of the United Press (died 1969).

H.L. Mencken of the Baltimore Sun (died 1956).

Edward R. Murrow of CBS (died 1965).

Walter Winchell of New York Daily Mirror (died 1972).

Paul Harvey of ABC (died 2009).

And now another name, destined for greatness and the prosperity that generally accompanies it, can be added to the list:

YOU!

I'm here, your advisor and friend, to assist your rise to global eminence, as Internet blogger and meaningful commentator par excellence.

The Internet has made it possible to become such a commentator. You now have a power, and at your fingertips too, previously reserved to the few; now available to anyone.

You are now able to comment on and draw forth the true meaning of events great and small, events of cosmic significance and the little secrets that someone (usually office holder or government official) didn't want anyone to know, thus motivating the commentator to be sure to disclose.

Now you can be a new, soon to be important voice... a voice of humanity, intelligence, stern admonitions and home truths, resoundingly delivered. In short, you can be an unceasing engine for truth, justice, and the improvement of mankind, in a style and with a spin all your own. Kool.

Here's how to begin and prosper.

Most bloggers, think small, picayune, trivial. You cannot.

Their authors, that is, chew more than they bite off. (Sadly, I cannot take credit for this telling mot. Mrs. Henry Adams rendered this artful observation on the ponderous American author Henry James. She later killed herself, but probably not as a consequence of this remark.) Your view must be different, broad, cosmopolitan, catholic in the best (non-sectarian) sense.

If you want an important blog, write on important subjects. This formula is tried -- and true.

Always talk directly to your readers.

The great commentators of any age and culture never address the world en masse. They talk directly to you, as in a personal conversation between someone with Something Important to say... and someone anxious to learn it, all of it.

Use your blog to tell stores.

People need more than facts, assertions, and (worst of all) windy pontifications to attract them, though this is what they get from most blog writers.

People have always liked... and will always like... interesting tales. Great communicators like Jesus, Gandhi, Franklin Roosevelt, and Abraham Lincoln were expert at capturing the full attention of their audiences... and what's more, keeping it with stories with a beginning, middle, end.

Develop a format. Make it your signature.

All the great commentators, like the ones listed above, delivered their comments in a certain, defined way which the folks who followed them immediately recognized. You must do the same.

Enter into the lives of the people you are commenting on... and the ones you are delivering your comments to.

The best commentators enter into the situations and conditions, nay into the very skins and brains, of the people they are writing about. This is what gives their comments an edge and credibility.

The goal of the great commentator is most assuredly not to set up a card board effigy of the person he is writing about. That's unfair, inadequate, infra dig.

The objective, instead, is to show that you truly understand the people and events you are writing about... then make your comments about them, pungent, fair, honest, aphoristic accordingly.

This is not easy to do... but it is what great commentators do... and which makes them irresistible to readers.

Avoid pedantry, but never the chance to instruct.

The purpose of a blog is NEVER to show how smart you are. It is to inform, educate, edify and instruct your readers, all done with the lightest, but always sure, touch. In short, it about enhancing their smartness...never merely dazzling with your own.

Thus, don't use your blog as the opportunity to demonstrate how clever and intelligent you are. Commentators are not, and always eschew the opportunity to be, ponderous. That's the role of too many professors from the Academy. Such people do not flourish, in blogs or elsewhere, because their readers flee andante.

You must capture and enthrall them, not as professors do by forcing attendance, but by entrancement's, the apt selection of topics, the masterful presentation of what you have to tell... and the unique way you present it.

Master the great information sources you will come to rely upon to glean critical facts for your comments.

Read, on line now, the New York Times and Washington Post, to name but 2 key sources. These publications, soon to be history because of the Internet, will inspire you with both facts and story ideas. Scrutinize them closely.

Use too the Associated Press reports and those of UPI and Reuter's. They are crucial for providing both story ideas and the hard details which give your commentaries backbone and grit.

Learn to master the art of searching the great search engines, where the crucial supporting information is available whenever you require it,which means whenever you want a comment taut, never flaccid, girded by fact.

Use the Wikipedia, one of the greatest information sources ever. It is a noble idea, essential to commentators, ever available. Bravissimo.

One last thing. Set your blog publishing schedule... and stick to it.

Your readers want, indeed insist upon, predictability and regular delivery of your blog. Give it to them. If your publishing date is each Thursday at 12 noon Eastern time... adhere to it, religiously. "Punctuality," as King Louis XVIII of France observed, "is the courtesy of kings."

Nowadays your readers are the sovereigns, each and every one. Succeed with them... and your results and benefits, financial and otherwise, are assured, abundantly so. These are your masters, your audience. Treat them accordingly and soar.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Friday, February 18, 2011

Two top Massachusetts officials release their autobiographies. U.S. Senator Scott Brown's bares all; Governor Deval Patrick's barely a book at all.

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by Dr. Jeffrey Lant

It has often been said that there is a book in each of us. I believe there is; at this moment, I've written 18, with more to come.

But the aphorism is deceptive. To have a book inside is by no means to have a good book, inside your head or on the page. Many of those penning books prove what we always suspected... that books are too important to be left to quotidian authors and their often glaring limitations.

Books can make, books can break reputations.

One special literary genre is the subsection of political authors; either the ones who write their own books themselves, or the (now frequent) example of those with a thin offering of insights and observations; these need the felicitous (and practiced) ghost writer to spin the little they offer into The Book that will entice (if not ultimately satisfy) the public

Now two such political authors of high office have written (or assisted in the writing of) their autobiographies.

It is my privilege to provide the exegesis.

Governor Deval Patrick, "A Reason To Believe. Lessons from an Improbable Life", Broadway Books, Division of Random House.

U.S. Sen. Scott Brown, "Against All Odds. My Life of Hardship, Fast Breaks, and Second Chances." Simon and Schuster.

First, His Excellency the Governor...

We live in a society so desperate for "content" that those in the business of providing it in books, videos, films, etc. are literally forced to grab virtually anything that offers even the most slender promise -- and any chance of profit at all. In other words, we have far exceeded with our technologies and communications mega-systems, the means of disseminating content, the ability to provide even a tiny fraction of desirable content.

Hence Governor Patrick's ill-judged effort.

Here there was trouble even before a single word had been written. You see, this then one-term little known Massachusetts politician was offered the astonishing advance of $1.35 million after a auction for the rights that pitted 9 publishers against each other, thereby proving that they, too, suffer from the dangerous syndrome of hope over experience.

Patrick, a Harvard-trained lawyer who writes like one, with diligence but no felicity, made it clear from the get-go that he intended to write a motivational, educational, instructional tome, not a kiss 'n' tell. Every warning bell at respected Simon and Schuster should have sounded. But publishers are pack animals. If one has a book by a poor black boy who made good (can one say Obama?) then every other self-respecting "major" publisher must have one too. Those who look for sense and sensibility in the publishing game are bound to be disappointed. You've got 'peat... then endless repeat.

So, in a nutshell Patrick's book is about a boy from the projects who went to the most privileged of prep schools (Milton Academy) to the even grander privilege of Harvard... only to suffer a few bruises and rebuffs along the way. Is this a book? As Gertrude Stein (who went to Radcliffe herself) might have said, "There is no there there."

The book disappoints in anecdotes like this:

In 2008 knock 'em down diva Jennifer Hudson sang the National Anthem at the Democratic National Convention. Hearing it moved Patrick to sobs. When he pulled himself together, he bumped into Newark, New Jersey mayor Cory Booker. He was also overwhelmed by Hudson's delivery... and the two of them cried again, together.

And this is the high point of Patrick's underwhelming book.

One more anecdote proves the point.

The news coverage on the release of this book unfailingly mentions the "big bombshell" found in its pages; namely the fact that the newly-elected Governor of Massachusetts almost resigned because his wife was near a nervous break down because of the unanticipated pressures attaching to her position as First Lady of the Commonwealth. Well might this disclosure be cited, but not in the way he anticipates. Massachusetts in recent years has had many "first ladies" who opt out of the (non elected) role completely. And Mrs. Deval might have done the same. Thus, more drivel this; a most telling story providing more proof that then the man was not ready for prime time.

Senator Brown's book is entirely different, a winning effort because Brown continues to reveal the truth, the whole truth and nothing but the truth, engaging us with a picaresque tale right out of "Tom Jones." (Henry Fielding, 1749) In the best traditions of this riveting genre, there is hardly an engrossing, shocking, salacious detail that our tell-all, show-all senator neglects. He is nothing if not thorough.

Brown provides the details, and I mean all the details, about his molestations at summer camp... how he was accosted by men in public places (and what happened then)... and, shockingly, about the endless, mind numbing beatings suffered at the hands of his mother's serial, unsuitable partners. This indeed is a tale for our psychotic times, and we all love, admit it, each tawdry, jaw-dropping detail.

The senator doesn't stint. He tells about his nude centerfold experience at Cosmopolitan magazine, the beautiful women, charmed to pet and enjoy, the parties at Studio 54; (he was surrounded by drugs but like Bill Clinton never indulged, scout's honor).

How did this upward trajectory start and develop for the boy whose previous achievements were limited to ever more inventive shop listing? This lad's face (and the body he decided to craft) was his fortune... and he ran with it, right up to and perhaps even beyond the Senate of these United States.

Brown has a tale to tell, indeed, and its substance would have emerged whoever had written it. But here, as in so many things, our Junior Senator from Massachusetts, was lucky. He bagged as his ghost Lyric Winik who "helped" former First Lady Laura Bush with her memoirs. Make no mistake, Winik is the best of the best... and he has delivered for Brown, perhaps (if he wins re-election in 2012 in his fervid Democrat state) unto the White House itself. Really, the Smithsonian should request of the senator now his famous pink hot pants for their permanent collection.

There is more, much more, but it is a charity to Senator Brown and the blissful retailers carrying this book to forego the joys of telling you. Get the book. It has undoubtedly raised the bar for political autobiographies. And a good thing, too, else we'd be left with the high minded, low octane effusions of politicians like Deval Patrick, who should stick with his day job. As for Scott Brown, he will always have options, and our attention.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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