Tuesday, March 29, 2011

An appreciation for the life of Dr. Harry Coover, inventor of Super Glue, dead at 94.

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by Dr. Jeffrey Lant

Ever hear of Dr. Harry Coover? Probably not.

Know what cyanoacrylates are? Probably not.

Yet both of them have a place in your life -- under the commercial name Super Glue. You've surely heard of -- and used -- that!

And now you're about to learn the story about a smart man, his accidental invention, and how it holds the world together.

Picture the scene...

It's war time in America - World War II war time that is -- and Dr. Coover is doing his bit. He was working on a project; experimenting with acrylates for use in clear plastic gun sights. Problem was, he had to call it quits because those darned sticky acrylates just kept sticking to everything. Dr. Coover was in sight of his most well known invention... but he missed the forest for the trees. That time.

Fast forward to 1951.

Fred Joyner, who was working with Dr. Coover at Eastman Kodak's laboratory in Tennessee, was testing compounds looking for a heat- resistant coating for jet cockpits. When Joyner spread the 910th compound on the list between two lenses on a refractometer to take a reading on the velocity of light through it, he discovered he could not separate the lenses.

His initial reaction was panic at the loss of expensive lab equipment. No wonder. He had just ruined a machine worth $3000, which in 1951 was a fortune.

Yes, panic.

But Dr. Coover, remembering his 1942 problem with sticky cyanoacrylates had an "aha" moment. The forest was beginning to emerge... a moment of insight and perception that happens to every inventor -- especially if they're as smart as Harry Coover.

Yup, Harry Coover was about to break through, with the discovery that we all know and use all the time.

Coover in time-honored inventor fashion looked at cyanoacrylates in a new way. Not as things that ruin things like valuable lab equipment... but rather as adhesives with unique properties. They required no heat or pressure to bond.

Eureka! This was new, different, important.

The team started testing Coover's hypothesis. It must have been fun in the lab as they tried this new substance on various items. Each time the items became permanently bonded... just like Harry Coover and cyanoacrylates.

Kodak knew Harry and his team were on to Something Big. After all everybody and his brother were always attempting to bond things... but they usually didn't stick for very long which was a source of unending annoyance to all sorts of people.

In due course, Coover received patent number 2,768,109 for his "Alcohol-Catalyzed Cyanoacrylate Adhesive Composition/Superglue" and began refining the product for commercialization. His company packaged the adhesive as "Eastman 910" and began marketing it in 1958.

Marketing types quickly realized (faster than the inventive guys) that "Eastman 910" was most assuredly NOT a name to conjure with. What did it mean anyway? Flagging sales for one thing... A hot new name, a spokesman, and a break were required.

And, hey presto, there was Garry Moore, host of "I've Got A Secret" and Dr. Harry Coover, his guest. Dr. Coover's secret, of course, was that he had invented Super Glue. And then... he was asked to demonstrate. Coover was a natural showman and was eager to show what his baby could do.

A metal bar was lowered onto the stage, and Dr. Coover used a dab of the glue to connect two metal parts. Then he grabbed one and was raised in the air on the strength of his invention.

America took note. But Kodak couldn't make it profitable enough. It sold the business to National Starch in 1980, and things took off. The 1942 accident that started it all had turned into one of America's best-known products... it was the glue that kept the nation together!

But the best use for Super Glue was one you could hardly imagine. During the Vietnam War, it became apparent that cyanoacrylates could be used to treat war wounds. Field surgeons began using the substance by spraying it over open wounds. This stopped bleeding instantly and allowed hurt soldiers to be transported to medical facilities for conventional treatment. This saved lives.

Moreover, in due course, additional medical uses developed: rejoining veins and arteries during surgery, sealing bleeding ulcers, punctures or legions, stopping uncontrollable bleeding of some soft ulcers, and use during dental surgery. Super Glue was a medical marvel, saving lives one dab at a time.

Super Glue wasn't all, however.

Dr Coover was an invention dynamo his entire career. He held over 460 patents by the end of his life. But he had always been an achiever. He studied chemistry at Hobart College in New York and then received a master's degree and doctorate from Cornell University. He took a job with Eastman Kodak Co. and stayed with them his entire professional life; after retirement he stayed on as a consultant.

Dr. Coover understood the business of inventing. He spent his life pushing the envelope, dreaming dreams... and changing the world, one discovery after another. He understood, too, that inventors need optimism. They needed good work habits... persistence... the ability to see things in a different perspective to get results. They needed good team members.... and always, always good humor. When you're going to places no one has ever been before there will be lots of errors... and therefore lots of humor required.

Dr. Harry Coover excelled in them all.

Along the way, his achievements garnered many awards and a lifetime of recognition. He deserved them all... Industrial Research Institute Medal Achievement Award, the Maurice Holland Award, the ACS Earl B. Barnes Award, and the AIC Chemical Pioneers Award. In 2004, he was inducted into the National Inventor's Hall of Fame. And then in 2010, President Obama awarded him the National Medal of Technology and Innovation.

Dr. Harry Coover, dead at 94, March 26, 2011.

Dr. Coover is now gone. But his most famous invention -- Super Glue -- remains. It is a legacy that will stick... a useful legacy beloved of fixer-uppers everywhere. Coover always said he had a special place in his heart for his sticky invention, the invention that gave him the nickname "Mr. Super Glue." And why shouldn't he?

Inventors are special people. They see the world as it can be... not just as it is. Of these inventors, Dr. Coover was one of the best. He will be missed, of course; such people always are. But he gave us his best... and that was ample.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Lawrence Rinke

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Monday, March 28, 2011

'If we can do this, we can do anything.' An appreciation for the life of Geraldine Ferraro, ex-vice presidential candidate.

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by Dr. Jeffrey Lant

In 1984 a streaked-blond, peanut-butter-and-jelly-making mom made history... before she became an object lesson in unwittingly hurting the candidate and political party she was there to help.

Her name was Geraldine A. Ferraro, and now she is dead at 75, March 26, 2011 of complications from multiple myeloma, a blood cancer she had doggedly battled for 12 years.

Her day of days, July 11, 1984.

Arguably the most important day in at least her public life occurred July 11, 1984 when Walter "Fritz" Mondale made history by selecting U.S. Representative Geraldine Ferraro as his vice presidential running mate. At a stroke, she became the first major-ticket VP candidate... and the first national Italian-American candidate, two facts which proved to be critical in her startling ascent and the muddle, distractions, and stumblings which followed.

A presidential candidate's first important act is the selection of a vice presidential nominee.

Americans look to their presidential candidates to demonstrate executive problem-solving skills and leadership. But such a candidate, unless he is president himself (when he and his record automatically become the focus of the campaign) have a big problem which must be handled early and without error.

While they might have the skills to be president and even an impressive list of important accomplishments and decisions should they, say, have been governor of a major state (like Reagan and California), voters are still being asked to gamble that a person who has never made presidential- level decisions can, in fact, make them, not surprise the nation (as has happened often enough) with ineptitude; (like Jimmy Carter, the master of Oval Office missteps and pratfalls.)

The only person immune from this aspect of any given campaign is an incumbent. If there is such an incumbent, he automatically becomes the virtual sole focus of the campaign, pro or con. (Obama take note). But that problem, in 1984, was Reagan's.

Mondale's problem was the usual one of an out-of-power party... showing America it would be better off with a new president it didn't know much about, instead of retaining the incumbent they already knew, but who now stood before them no longer fresh, battle-scarred, and, of course, (whatever his achievements) with the usual legion of second-guessing detractors.

For the challengers the selection of the right VP candidate is crucial, couldn't be more important. Yet candidates often (quick, can you say Senator John McCain?) muff this business... and help derail their own campaigns, by turning what should have been a plus into an unexpected minus. America always notes this with alarm, incredulity, disdain, and usually dismissal.

"Fritz" Mondale... the nicest guy in the world... except for Ronald Reagan.

Mondale, Jimmy Carter's vice president, was by common repute a deeply honorable, good natured, well balanced man. He was the boy next door about, so the Democrats hoped, to get the prize ordinarily kept from the nice guys famously finishing last.

But he had a problem. "(Most) everybody loves Ronald" Ray-Gun. He needed a way to lay a finger on the guy and help America wise up. Because the Democrats thought Reagan unsympathetic to women's issues... they needed a candidate who could help galvanize women. Abigail Adams, wife of the second president, had written him "don't forget the ladies." Democrats didn't intend to. But how?

There she is... Mrs. America... Geraldine Ferraro.

She was pert, lively, credible, a real-life mom with real-life mom joys and dilemmas. She was also a former Queens, New York prosecutor. There she battled the intractable problems of a great city which had them to spare; her daily diet rape, crimes against the elderly, child and wife abuse, so draining she later rote they caused her to develop an ulcer. And the liberal principles which, at her best, defined her.

At the urging of Mario M. Cuomo, then lieutenant governor of New York and another "Italo" wanting friends for his own ambitions, suggested she run for Congress. She did, ultimately winning 3 terms, learning fast the tribal rituals of the House of Representatives and, most of all, learning to work with its chiefs. This included House Speaker Thomas O'Neill. He liked her and helped her advance within the establishment to chairwoman of the Democratic Platform Committee, a plum assignment for understanding the party and its players nationwide. In due course, it was O'Neill who urged Mondale to select her as his running mate. It goes without saying that all Democratic congresswomen (they called themselves the A Team) were in her corner, saying that Geraldine was what they needed to wow the women, and the nation.

"Fritz" bit... and made the calculated decision to put a woman on the ticket. Whether she was the best available woman, or not, will always be argued. She was a gal, she was a great, tireless campaigner with a feisty, upbeat style people liked... all to the good. But... and these were big buts... she knew nothing of the world beyond Queens (a problem most of its denizens have); she had no executive experience at all... and absolutely no foreign policy experience or expertise.

But Mondale selected her anyway. This turned his dull nominating convention into a thrilling celebration of women in America, their inexorable, soul-stirring progress to the heights of the nation. As Ferraro said "If we can do this, we can do anything." Millions felt uplifted, glasses raised, tears shed. It was a signature American event...

... And it began to fall apart within just hours as questions began to be raised about her husband's financial and tax records. There were nasty innuendos, too, about organized crime, god fathers, the paraphernalia of ethnic hate. Mondale learned the hard way that behind every successful woman candidate is a husband... the man he didn't select, but who could cause an entire campaign to stumble. So it was with Ferraro and the man she loved. Thus, Ferraro and her connections became part of Mondale's problem... instead of the solution she had once appeared to be.

In the end, of course, she probably wasn't the ultimate cause for Mondale's demise. Ronald Reagan was. America loved Reagan (despite lapses and errors). And he was becoming, right before their eyes not merely a president but a statesman, a man they liked, trusted and revered. Fritz never had a chance, and of course Ferraro went down with him.

Now the mom from Queens is gone, a footnote in history, not a chapter. But I prefer to remember the best moment of her busy life: "If we can do this, we can do anything." She was absolutely right about that.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke

YOU Can have yourself over 180 Articles on YOUR Blog
Call me at
310-618-8107

http://ActionEqualsProfit.com
.

Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.

For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
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Sunday, March 27, 2011

The Truth On Steve Iser & His Commission Crusher Software

Lately there's been a lot of talk about this relatively unknown 24 year-old
online millionaire named Steve Iser who's exposing his software
program Commission Crusher, to the world for a very limited time...

So just who is Steve and what should you know about him?

Simply put, Steve is unlike any other marketer online. With nearly 5 years
of marketing online, Steve has gone from College dropout at 20 to millionaire
status in less than 3 years.

He's run the full gamut from promoting affiliate programs, creating info
products, software training, sold websites, spoken at marketing conferences,
created his own CPA offers and in the process of his career has already helped
thousands of people create successful businesses online.

You name it - he's probably done it. This young turk believes in "paying it
forward". In other wards, his goal with Commission Crusher is to help
his 500 new students utilize his new software to create a new group of rich.

His new software program, Commission Crusher, utilizes a simple method that
allows you to tap into any market or niche online and find out WHO exactly
has the traffic - so you can tap into it and get a piece of the pie for youself.

Needless to say, he's unlike most of these other "gurus" out there. He does
things differently. And he takes a personal interest in helping his customers
succeed.

If you want to know more about Commission Crusher and what Steve's got going
on right now, check it out below:


Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

Commission Crusher, Reviewed...

Lately there’s been a lot of talk about this new program that’s been coming in my email inbox and being wildly talked about online right now.

But you see, I got a sneak peak into what Commission Crusher is all about – and wanted to give you my review on it.

So… what is Commission Crusher exactly?

Commission Crusher is based on a simple marketing concept that anybody can duplicate online… and never have to compete against one another. This method allows anyone to find profitable affiliate campaigns online and swipe them for their profits.

The real beauty behind Commission Crusher is the software engine that drives the product… titled “Ad Assault”. This amazing piece of software will allow you with a flick of a switch find tons of hot websites in any market… any niche… and tell you everything you need to know to get tons of traffic from these websites.

Best of all… you don’t have to deal with Google, Yahoo, MSN or any of that crap. This method is unlike anything I’ve ever seen before online.

... and here’s the best part – Steve walks through every step of the process on video. And he’s got a great support team in place to help you with any questions you have.
Can you get any better than that?
So simply put – Commission Crusher works. It’s a fantastic product. If you’ve been looking for a way to make constant money online with something that’s not going to disappear tomorrow, this is it.

Grab a copy before they sell out. I highly recommend you get your hands on this software now!

Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

OMG Oxford English Dictionary adds LOL and 1900 other entries.

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by Dr. Jeffrey Lant

If you love the English language at all, you're always glad to hear that it's thriving, by far the language with the greatest number of words and senses (that is, how those words are used). We know this in large measure from the hard-working folks at Oxford English Dictionary, which rightly bills itself as "the definitive record of the English language."

March 24, 2011 OED announced its latest update, revising more than 1,900 entries and adding new words from across the dictionary. As chief editor, John Simpson, reported things are hopping at OED.

Item: the new OED website is a gigantic success. In January, 2011 alone over 43% of all OED entries were accessed online at least once.

The most commonly researched words were dictionary itself. Then love, followed closely by culture... and an old favorite, nice.

Item: Over 30% of OED has now been revised and updated. 285,403 out of a total of 796,591 "senses" have been revised.

Item: 45,437 new words and meanings have been added since the last update. That means, over 13% of the dictionary is entirely new.

Item: Of the updated senses, 27% are "scientific" -- or were at least considered to fall within the sections allocated to OED's scientific editors.

All this is good news for people in love with language generally and the English language in particular. The English language is growing at an unprecedented rate. This is at least partly because of the Internet and its galaxy of new time-saving (purist affronting) abbreviations.

A number of these abbreviations -- including LOL, OMG, and IMHO -- are now part of the official English language, but not necessarily because these initialisms are new and widely used.

OMG ("Oh my God" (or sometimes "gosh", "goodness", etc.) isn't a new initialism. According to OED, OMG first appeared in a 1917 personal letter.

LOL ("laughing out loud") had a previous life, starting in 1960 when it meant "little old lady".

Fascinating isn't it?

The minute you start digging into the OED, not just new entries and senses either, you're hooked. Hours fly by as you get a peek inside the words that define who we are and how we communicate with each other. IMHO ("in my humble opinion") this can never be TMI ("too much information").

What does a word mean? Where does it originate?

OED is a language sleuth. Its daily, never ending task, is finding out what people are saying, what they mean by it, and where both word and meaning originated. It closely monitors language trends and decides when a word should be considered usual English vocabulary. Consider the new OED entry "wag".

In 2002, the Sunday Telegraph newspaper reported that the staff at the England footballers' pre-World Cup training camp referred to the players' partners collectively as "Wags", from the initial letters of "wives and girlfriends."

The term then remained relatively dormant, except for a small and brief revival around the time of Euro 2004, before the 2006 World Cup in Germany saw an explosion of usage, as the women, including Victoria Beckham and Colleen Rooney had a high profile of their own. Debates raged in the newspapers about whether the women's presence was "distracting" the footballers, alongside an equal fascination with what they were buying and wearing.

"Wag" quickly became a byword for the female partners of male professionals (in football and other spheres), often connoting a glamorous or extravagant lifestyle and a high media profile. By 2007 general readers could be expected to know what it meant... and the word was thus fast tracked to official OED standing.

OED makes a point of noting that it is quite uncommon for new words to reach a level of ubiquity in such a short time after their first appearance. What the rise of "wag" indicates is the importance retained by print media, even in this age of social networking. That surely cheered Fleet Street, where print media circulation and size have been steadily declining.

Other new words in the OED.

"Off the menu".

The culinary appetites of the English-speaking world are ever more diverse. So are the words needed to feed these appetites. The March, 2011 update sees OED adding such far-flung items as "banh mi" (also known as Vietnamese sandwich; "taquito" (a crisp-fried Tex-Mex snack); "kleftiko" (a Greek dish of slow-cooked lamb. And many other food-related items.

"From a land down under".

OED aims to cover lexical developments from throughout the English- speaking world. In this update, a few new items from Australian English enter the dictionary for the first time: "flat white", a style of espresso drink with finely textured foamed milk; "tragic" (a boring or socially inept person, especially one with an obsessive interest or hobby); and "yidaki", an Australian Aboriginal term for the musical instrument better known in English as a didgeridoo.

One more factoid.

This set of additions and revisions takes OED to the end of the letter R. In case you're wondering, the biggest entry in this range is "run". The verb alone contains 645 senses and is now the largest single entry in the dictionary; one sense is to run along... which is what I've got to do...

It's all about us.

Frankly, there are few books as riveting as OED. No wonder. It's ALL about us. It's about smart people spending the whole of their productive lives listening to what we say, how we say it, and who said it first. (Maybe you!) What could be better than that?

OED is as vital as the latest email, film, novel, or conversation in the deli. Reading OED you have a comfortable seat for the thing that interests us most about each other: what we are saying right now, new, different, outrageous, crazy, shrewd. It's all in OED.

That's why my OED and I are BBF ("best friends forever"). You should be, too.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Dr. Lant is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today.



Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke

YOU Can have yourself over 100 Articles on YOUR Blog
Call me at
310-618-8107

http://ActionEqualsProfit.com
.

Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.

For Leaving a comment you will get
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Saturday, March 26, 2011

· It's Not What You Gather, But What You Scatter That Tells What Kind Of Life You Have Lived

· This kid got an A+ for this paper

· BY A 15 yr. OLD SCHOOL KID

· who got an A+ for this entry

· (TOTALLY AWESOME)!

·


· Since the Pledge of Allegiance

· And

· The Lord's Prayer

· Are not allowed in most

· Public schools anymore

· Because the word 'God' is mentioned.....

· A kid in Arizona wrote the attached

· NEW School prayer:



· "New Pledge of Allegiance"

· ~~~~~~~~~~~~~~~~

· Now I sit me down in school

· Where praying is against the rule

· For this great nation under God

· Finds mention of Him very odd.


· If scripture now the class recites,

· It violates the Bill of Rights.

· And anytime my head I bow

· Becomes a Federal matter now.

· Our hair can be purple, orange or green,

· That's no offense; it's a freedom scene..

· The law is specific, the law is precise.

· Prayers spoken aloud are a serious vice.


· For praying in a public hall

· Might offend someone with no faith at all..

· In silence alone we must meditate,

· God's name is prohibited by the state.


· We're allowed to cuss and dress like freaks,

· And pierce our noses, tongues and cheeks...

· They've outlawed guns, but FIRST the Bible.

· To quote the Good Book makes me liable.

· We can elect a pregnant Senior Queen,

· And the 'unwed daddy,' our Senior King.

· It's 'inappropriate' to teach right from wrong,

· We're taught that such 'judgments' do not belong..


· We can get our condoms and birth controls,
Study witchcraft, vampires and totem poles..

· But the Ten Commandments are not allowed,
No word of God must reach this crowd.


· It's scary here I must confess,

· When chaos reigns the school's a mess.

· So, Lord, this silent plea I make:

· Should I be shot; My soul please take!

· Amen

· If you aren't ashamed to do this, Please pass this on..

· Jesus said, 'If you are ashamed of me, I will be ashamed of you before my Father.'

·
~~~~~~~~~~~AWESOME~~~~~~~~~~

· Not ashamed. Pass this on.

Mastering the fine art of reading aloud... and why you must do so.

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by Dr. Jeffrey Lant

Go into any office in the world and its busy denizens will be emailing, leaving telephone messages, text messaging, etc. Each and every time they use these admittedly convenient devices, their necessary human to human communications skills are melting away. Tools that are supposed to help us communicate exact a terrible price for convenience; that price is the whittling away of our language skills.

Go into any home in the world and the same perilous, reprehensible trend is immediately apparent. The members of most families rarely function as a united, cohesive unit. Instead, they spend their time text messaging, emailing, leaving telephone messages and, when not otherwise engaged, they sit before their home entertainment devices alone, very much in their own worlds, the occasional grunt and interjection all that passes for conversation and togetherness.

Now consider the classic film "I Remember Mama" (released 1948). Here family is not a thing. It is everything. Each evening this Norwegian immigrant family, now resident in San Francisco, sits together at the supper table once the dishes have been removed... and they read to each other.

They read the great classics, adventure stories, mysteries, romances, travel, history... and they are expected to read well and to make every attempt (depending on their ages) to read clearly and to be able to discuss what they are reading.

You will say, but that is only a film, only fiction. But I shall say to you, most every family then spent most of their evenings so, even if the books they read were the King James Version of the Bible, The Pilgrim's Progress by John Bunyan (1678), and a volume or two of "improving" stories and sermons; in English-speaking lands quite likely the works of William Shakespeare, too.

In those days when a family was a family, people read to each other. And they derived a plethora of benefits, immediate and long term, to wit, how to

* pronounce words properly

* discover the proper definitions of words and so increase vocabulary and language usage

* read for greatest personal understanding and the greater understanding of all auditors

* learn all the nuances of language from its greatest practitioners

* use language to make yourself completely clear and comprehensible, using the right word at the right time

* "read" your audience as you read to them

* make a presentation that influences people

* read at the right speed

* perfect daily language use

* talk to people, not at people.

Even merely perusing this list of benefits establishes just how far we have descended from the far more literate ages preceding our own. They spoke more clearly, read more clearly, and wrote more clearly than most people today, despite the trillions of dollars we spend on education generally and human communications skills particularly. Education, in this regard as others, has manifestly failed; as a result we have millions of people who have passed through the public (and private) educational systems (with graduation certificates to prove it) who are daily humiliated and shown to be completely inadequate at their own language.

If you are satisfied with this result, with producing children with less verbal dexterity and understanding than you and far, far less than their grandparents, then do nothing. Clearly you are part of the problem, not part of the solution.

Otherwise, resolve to save your children, with or without the help of our schools. Most of these will advance a million "reasons", or more, why reading aloud is impractical. The extent to which they do so is the extent to which they, too, are part of the problem, sabotaging the solution.

But let us begin, if only like the characters in "I Remember Mama" at the kitchen table... it will do just fine.

1) Start now. If you wish to save whatever communication and language skills remain, act at once to do so. Remember, they are at peril.

2) Read this article to your children before starting. It will help them understand the negligence of the schools, their own at risk position, and the need for as much of their cooperation as they can give.

3) Tape your sessions. No one can ever believe without such irrefutable proof that they read quite as badly as they do.

4) Keep sessions to 60-90 minutes. Even that, I admit, may seem unreachable, but what are goals for, after all, if not to challenge and set a clear objective representing improvement?

5) Select material which is interesting. Remember, you are competing against thousands of distractions which have been expertly developed by folks to steal your children's attention and keep it squarely where they wish. So, select something decidedly interesting.

6) Keep a check list of things which can be improved. Keep a note pad at the ready so you can recall good things needing praise... and bad things needing attention.

7) Ensure that all participating (and, remember, it needn't be just children) have the opportunity to read aloud each session. This is a hands-on event, and no one should be just "audience."

More tips

You must have procedures in place for maximizing results. Here are some suggestions:

1) When the reader doesn't know a particular word, do not give the definition yourself. Keep a dictionary at the ready and have the reader look up the word in question.

Idea: you can also ask the participants to write down what they think the definition is, then check the dictionary. Make this a game. No dictionary in your house? Get one at once.

2) Do the same where the reader trips over the pronunciation of a word. Here the dictionary is again invaluable.

3) Keep close attention to the speed at which the reader reads; odds are, it will be too fast. That must be eradicated. You'll find yourself saying "slow down" often, and quite right.

4) Make sure the reader doesn't sit stiffly but instead naturally. The pose the reader adopts will influence the entire atmosphere. Calm and amiable are good objectives.

5) Make sure the reader learns the art of looking up from time to time, thereby establishing and maintaining complete audience contact.

Conclusion

What is great about learning how to read aloud is that the benefits will resonate through your entire life. They are crucial, aiding you in your educational endeavors, employment, relationships, and more. Our schools have let your children down... don't compound their problems by failing to do what you can. From this very moment.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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I hope you Enjoyed this article.
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Reichen Lehmkuhl reveals all -- again. What a boy will do to get ahead.

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by Dr. Jeffrey Lant

To be honest, I had forgotten Reichen Lehmkuhl... and apparently a lot of other people had too. That's the kiss of death for Reichen, a boy who has spent untold hours getting to be "known", only to slip back into the unfathomable depths of obscurity.

If Reichen doesn't know about the Myth of Sisyphus, he should. Sisyphus was a figure of Greek mythology, a man condemned to repeat forever the same meaningless task of pushing a boulder up a mountain, only to see it roll down again. It is a tale of frustration, futility, and despair.

Is it better to inform him about Sisyphus, or not? A scene from Sam Spiegel's epic film "Nicholas and Alexandra" (1971) frames the issue.

The Bolsheviks of Ekaterinburg have decided to assassinate the entire Romanov family, Nicholas II, his Tsaritsa Alexandra, and their five children, along with some members of their court, even their dog. Their jailer knows this. He has been holding a sack full of their mail, wondering whether it would be "kind or cruel, cruel or kind" to give it to them.... He stands in the doorway of "The House of Special Purpose" musing. It is engrossing cinema but difficult to decide in real life...

I am faced by a similar conundrum. For it is painful to see what Reichen will do -- and has already done -- to capture the "bitch- goddess success". William James, a Harvard man, coined the phrase in 1906 here in Cambridge, Massachusetts. "The exclusive worship of the bitch-goddess success is our national disease."

James was celebrated worldwide when he made the celebrated observation. He was a man of family, education, worldwide renown, and substantial achievements.

All that he and Reichen Lehmkuhl have in common is the slender thread of Massachusetts birth, though James' insight is crucial to understanding Reichen.

Reichen, you see, will do anything, everything for the love and admiration of unknown people... this is his curse, and it is painful watching, and wincing, as he grasps at straws which cannot turn into enduring, useful bricks. He is the bitch-goddess' prisoner... no parole, no escape.

Born Richard Lehmkuhl, December 26, 1973.

Lehmkuhl's parents, a policeman and a nurse, divorced when he was five years old. Thereafter his mother moved to a trailer park on the Norton, Massachusetts Reservoir, near Wheaton College geographically, but a world away from its privileged youths. He was known as Richard then; "Reichen" he adopted after 2002. It sounded butch.

At age 16 (so it says in Wikipedia) , he received and accepted an appointment to the United States Air Force Academy. After graduating in 1996, he served five years and attained the rank of captain before his honorable discharge.

That's the official story.

The unofficial story is more difficult, more important, and changed Reichen's life.

In his first autobiography "Here's What We'll Say: Growing Up, Coming Out, and the U.S. Air Force" (2006) , Reichen tells the tale of being a gay cadet at the Air Force Academy, living a secret life that didn't remain a secret and the harsh reality of harassment based on sexual preference. Writing this book with total honesty was perhaps his finest moment.

But the bitch-goddess success never makes things easy. She exacts a terrible price from those who worship at her shrine and want another dose of addictive fame, success, and the love and admiration of people they will never meet.

That dose, for Reichen, came when he and his "spouse" Chip Arndt were selected for "The Amazing Race 4" -- and won.... a cool million the richer. Life wasn't only good; it was idyllic. Youth, recognition, fans, money, love... it just doesn't get any better than that.

Reichen was about to learn just how true that was.The bitch-goddess came with her I.O.U...and, as always, it was staggering.

He and Chip, the picture postcard perfect duo, split.

The money, easily acquired, was quickly dispersed, easy come, easy go.

Worst of all, Reichen, an officer and a gentleman by the act of Congress, a man of goals, deadlines, missions accepted, missions accomplished, now was ay loose ends, careerless, without the structure successful people know is crucial to their achievements and emotional well-being. The Air Force Officer who once flew high wasn't grounded anymore.

For immediate recognition, strip and show all.

Reichen was gifted by God and hard work with an eye-catching bod. Now he decided it could be his passport to greater glories... not to mention lots of dates. And so, no doubt after due deliberation, he decided to put that body, all of that body, on display. Someone should have reminded him of a scene from "Saturday Night Fever." (1977). A character named Annette wants a relationship with John Travolta's character Tony. But he warns her, "Good girl or slut," you can only be one or the other.

Stripped, Reichen started his descent, one provocative image at a time, flexed, nude, the sex tiger...

He was buff, he was tan, he was chiseled, he was out-of-control.

And the bitch-goddess was grinning in the background... she was enjoying her work.

Every time you saw Reichen in the media, and Reichen sightings were frequent, he had less on, showed more beefcake and was with yet another, always younger guy friend. He made the West Hollywood party scene, where he party-hardied. There were the usual rumors of drugs and the usual frantic dissipations.

Then Reichen found love, or so he said. Lance Bass, younger, richer, celebrated (but dowdy), himself a former 'N Sync band member wanted what Reichen had in spades... sex appeal to the max. Now there were endless Reichen and Lance sightings. For a while... then this relationship, too,tanked, so fast. It got ugly, it got messy, it got in the papers.

Now Reichen is shopping a new autobiography "It'll Be Great Exposure." On Twitter and Facebook, he says he's dedicating this volume to "all who get fed this line." In short, Reichen has become the "older but wiser boy"; or at least he says so.

The flesh is older now, though still alluring. It isn't go much fun to do the party thing either. And it gets old, just ask him, being asked to strip and smile. He was after all an Air Force Officer, a order giving man of spit and polish, destined for more than an aging boy toy. Now he's angling for a second chance, a reformation. Only the bitch-goddess success knows whether he can have it... If you don't see him in the papers, unclad and oiled, perhaps he got it after all.



About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses.
Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 100 Articles on YOUR Blog
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310-618-8107

http://ActionEqualsProfit.com
.
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'Tell mama... Tell mama all.' An appreciation for the life of Elizabeth Taylor, who did it her way.

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by Dr. Jeffrey Lant

First you saw two of the most beautiful people you had ever seen, Elizabeth Taylor and Montgomery Clift. That was reason enough to pay attention.

Then, all of a sudden, the film made a quantum leap from eye-candy to the profound mysteries of sexuality, eroticism, desire. And Elizabeth Taylor was no longer merely the spoiled teenaged daughter of the country club set. She was a man's ultimate desire... because she understood that desire is not about who you are... it's about understanding what the other person needs, deep down inside... and making it, if only for an instant, temptingly available.

"Tell mama," she whispered, "Tell mama all."

It was unexpected! It was erotic! It was kinky! This was the woman you'd kill for... as Montgomery Clift's character did... it couldn't be any other way.

This was Elizabeth Taylor... on the prowl, mesmerizing, entrancing, a woman who used her deep psychological insights to ensnare the man she wanted, the man who would ultimately bore her and so trigger another installment of the great game that was hers to play.

Was she just a character in "A Place In The Sun" (1951)... or was this the exciting, desirable woman herself? We didn't know... but we definitely wanted to find out, whatever the cost. And we knew there would be a cost, a terrible cost.

"Tell mama... tell mama all." We wanted the opportunity to do just that.

And they say the 'fifties were dull.... Not when Elizabeth Taylor was around. She didn't know the meaning of the word and always chose mayhem over the placid and serene.

Now the woman is gone... but her great renown, her celebrity, the legend all remain to titillate, captivate, thrill. All that will never be gone.

Elizabeth Rosamond Taylor, born February 27, 1932 in London.

Her father was an American art dealer, in London to open a gallery. Her mother,was an actress. Although only 7 years old when her parents decided to remove her from war-threatened England and return to Los Angeles, there was always a faint hint of an English girl about her. But she was American through and through for all that Queen Elizabeth II in 1999 made her a Dame of the British Empire. And always remember this: at the supreme moment of American hegemony, Elizabeth Taylor was the woman we made one of our signature images. We were her co-conspirators every step of the way.

"National Velvet" (1944).

Taylor's parents wanted her to be an actress. They packaged her like laundry soap and made the rounds of the studios. She did a successful screen test for Universal Pictures with her eyes -- violet and soon to be world famous -- the subject of comment. They always were.

That contract was brief and undistinguished, although she was paired with Carl Switzer ("Alfalfa" from the "Our Gang" movies) in the comedy "Man or Mouse". It was the last moment of her life when she would be unknown to the world... although not the last where both the film and her performance were underwhelming. She got used that.

Her character, Velvet Brown, was a horse crazy adolescent. But what Hollywood and the discerning public saw was the way she talked about horses -- she visibly throbbed with emotion. Her eyes -- those famous eyes -- gleamed, and her whole body shook with passion. "National Velvet" was a great hit... and it made Taylor, the mistress of passion, one of the hottest people on earth. She was just 12 years old, a real life Lolita. People talked about her; people always would.

The real problem was finding the suitable vehicle for her undeniable talent. It took 7 years -- and a series of not-quite-right roles; (can you say "Conspirator" with Robert Taylor, 1949?)... but at last it all came together in "A Place In The Sun." Velvet Brown no longer was passionate about ponies; now she wanted men... when she wanted them, even if they had to kill so she could have them.

In that moment of profound psychological insight, Taylor realized that power and satisfaction grew out of the ability to be what every person needed. As she leaned into Monty Clift's ear she was telling him she understood him and his needs and was ready to deliver. No wonder audiences thrilled. Women wanted to be her, so they could profit from this insight.

And men?

They would tell mama all; knowing that she would give them just want they wanted... and they would give her the world.

This role, this insight lead to everything that followed. Her motto now was "Let them come to you." And they did... a worldwide caravan of admirers, followers, fans... including the men she selected to share her journey, then discard. Of her 7 husbands (if you count Richard Burton twice), Michael Todd, showman, dynamo, impresario, was the most important. She might not have stayed with him, either. However he would have known how to fight for her... and she would admire that. She understood the crucial difference between men who desired her... and men who knew what she needed: a fighter. Tragically, he died in 1958, in a plane crash. It was the year of "Cat on a Hot Tin Roof", where she elevated insistent sensuality and the demands of desire to an art form. What "Maggie" wanted, Maggie got. Good women called her a "slut." But, when honest, women cheered her for doing what they could only dream of doing, with male management on top of the list. Elizabeth Taylor was never a hypocrite, something the hypocrites could never forgive. Her boldness affronted them, irritated them, infuriated them. It made the rest of us admire.

If Elizabeth Taylor cared, she never showed it or complained. It all worked to make her Larger than Life, the world riveted by every little move she made, with new husband in tow, or between "I do's."

Her last role was her finest, using the death of friend Rock Hudson from AIDS (1985) not as something to be ashamed of and forgotten, but as what it was: a medical challenge to be confronted directly, honestly. If there were any justice, the Vatican would make her a saint. Predictably they vilified her for "erotic vagrancy." It never said that about men and their amatory gyrations...

Dead at 79, March 23, 2011.

Now the lady is dead, a figure of history and lore... a creature of astonishing beauty with those violet eyes and talent, too, though not always seen in her films. Reports said she died of congestive heart failure, but that cannot be right, for she had nothing if not heart. It's what defined her.

That's why we believed her when she said,"Tell mama. Tell mamma all." We knew she meant it and had the heart to carry through, even unto our most secret needs. We had to have such a person in our lives... and would do anything to keep her there. Now she abides with each of us alone, forever.


About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses.
Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 100 Articles on YOUR Blog
Call me at
310-618-8107

http://ActionEqualsProfit.com
.
takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j

It's official. There is finally a real GOP candidate for 2012: ex-Governor Tim Pawlenty. Did anybody notice?

by Dr. Jeffrey Lant

Let me tell you something about presidential candidates: the day they announce for the highest office in the land, they figure they'll be the top story... their mug on the front page of America's great dailies, their story featured on the three major commercial networks... and, of course, the object of endless glib commentary on Fox News and CNN.

For Pawlenty, the first announced Republican candidate, it just didn't happen.

To be sure, there were really major stories being covered March 21, 2011. Can you say nuclear reactors in Japan? That military dust-up in Libya? But even so, you would have thought Pawlenty would have gotten something.

And what's got to irk Pawlenty good and plenty is that he has at least some credibility, not least that he was a moderately conservative governor (twice!) of a reliably Democratic state. When Pawlenty looks in the mirror, mirror on the wall... who's the one he sees most of all? Can you say Ronald Reagan?

But Pawlenty got skunked... his Hollywood style introduction video ignored... his message to America undelivered. What a revoltin' development this is. If it had been Tim's predecessor in the Minnesota governor's office -- colorful ex-wrestler and mouth man Jesse Ventura -- you can bet there would have been coverage, lots of coverage.

Tim's gotta wonder...

"Gentlemen prefer blondes" (1926), Anita Loos said. In the sequel, she told us "But Gentlemen marry brunettes" (1928). Tim can only hope that he's seen as the man America wants to marry. If only he can figure out how to get a date to strut his (good boy) stuff...

Minnesota... always the bridesmaid, never the bride.

Pity the state of Minnesota. It has had a respectable number of presidential candidates... but nary even a one-term president amongst them.

Harold Stassen was the hot stuff in 1938 when he was America's youngest governor. He got a really bad case of Potomac Fever right away (1944) and never did get rid of it. He became a national joke running for president over and over again, a (bad) joke. Minnesota cringed.

Then there was Hubert Horatio Humphrey Jr., who actually got the Democrat's nomination in 1968... and came within a hair of winning the presidency. "Tricky Dick" Nixon's most important trick was getting the presidency that year. A profoundly decent man, Humphrey learned the hard way that loyalty (to Lyndon Johnson and his Vietnam policy) isn't what gets you elected; hard headed realism is. Nixon had it... Hubert didn't.

The next presidential candidate from Minnesota, Jimmy Carter's vice president Walter Mondale had this fundamental decency and honesty, too, and it killed him.

Right out of the box Mondale, the very essence of the Minnesota boy next door, you know, the one who carries in your groceries with a smile and declines the tip, slaughtered himself. He told America the truth -- that the deficit was unsustainable and there would have to be new taxes. (Deja vu all over again....)

I had to admire the man's guts... but you knew, right then, he was a goner. Ronald Reagan crushed him... and went on to GOP sainthood, the prototype of how to finesse the truth and become the Big Winner.

Get the picture?

Now there's Timmy Pawlenty, and here's what you need to know about him. His original career choice was... dentist. I kid you not... and once you know it you can see him in white coat, dazzling smile, personable, confiding manner; the man who says "open wide", "little pinch", "spit here."

He'd have been a cinch for president of the Minnesota Dental Association... and a lifetime achievement award from the Kiwanis.

What's he bring to the table?

The problem with those Boy Scout types, the nice guys, is that nice is what they've got, all they've got. Timmie's got likability all right but anything else?

His ascent.

He was born November 17, 1960, of German and Polish ancestry. You'll hear about his teamster father; his mother who died of cancer when he was 15. And about his meat packing neighborhood with that all-pervasive dead meat smell. (Don't mention that bit too much, Tim; it definitely puts people off. Ask not for whom the smell tolls... it tolls for thee.)

Born Roman Catholic, Pawlenty became an evangelical Christian... a fact he will leverage to the max, to get those all important conservative Republican and Tea Party supporters. Powerful, they'll demand a hefty price.

Pawlenty's political career shows what nice guys are capable of achieving. He was elected to the Egan, Minnesota city council in 1989, age 28. Elected to the Minnesota House of Representatives in 1992, he was re-elected five times and was chosen House Majority Leader when Republicans became the majority party in the State Legislature in 1998.

He won a hard fought victory in the Republican gubernatorial primary in 2002... then beat aggressive candidates from the Minnesota Democratic- Farmer-Labor Party and the Independence Party. He was re-elected in 2006. Impressive yes. Memorable no! And the high point of his rhetoric was: "We need to be a party of Sam's Club, not just the country club." Churchillian, he isn't. And America likes its presidents to be masters of soaring speech.

Now the nicest guy aims at the highest office. Everyone will like him. Almost no one with think him the Great White Hope of America, and his poll numbers will always be anemic. Just as they are now.

You see Tim suffers from Minnesotitis... the disease that takes boys next door and turns them into likable cogs in the wheel... always on the team, hardly ever the captain and never ever champion. Leo Durocher summed up their plight in 1939 with his immortal line, "Nice guys finish last." Tim Pawlenty is about to discover just how deflatingly true that is, as he joins the list of nice guys from Minnesota who couldn't wow America.


About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.


What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 100 Articles on YOUR Blog
Call me at
310-618-8107

http://ActionEqualsProfit.com
.
takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j

Tuesday, March 22, 2011

On the vernal equinox and the advent of spring. All poets need apply.

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by Dr. Jeffrey Lant

An event occurred just the other day which impacts each and every one of us on Spaceship Earth, but which hardly one of us knows anything about and mentions, if at all, quite casually. Yet so momentous is this occurrence, coming with clock like precision, that our very existences depend upon it; nothing could be less prosaic, nothing more significant.

It is the vernal equinox...

Hereabouts in old New England, the vernal equinox took place at 7:21 p.m., Eastern Daylight Time, March 20, 2011. The spring we have all been awaiting, the spring that delivers the relief from the oppression of cold and damp and short dull days, the spring that blows soft winds, as so many unexpected kisses -- and flowers, too -- that spring, right on the dot, arrived...

but we were heavy laden and may have been distracted when it came as our new reality.

Good citizens of this galaxy, give an ear now to this great event, which next occurs September 22, 2011 at 10:49 a.m. Eastern Daylight Time.

There is nothing that concerns you more than these great celestial movements, the unheard but momentous, unearthly music of the spheres, awesome, terrible, the very stuff of grandeur, eternal, too.

Put aside mundane concerns and remember, for an instant, who you are, a one-way passenger on the greatest of galleons, and wither it goes, you go.

What is an equinox anyway?

An equinox occurs twice a year, when the tilt of the Earth's axis is inclined neither away from nor towards the Sun, the center of the Sun being in the same plane as the Earth's equator. The term equinox can also be used in a broader sense, meaning the date when such a passage happens.

The name "equinox" is derived from the Latin "aequus" (equal) and "nox" (night) because around the equinox, the night and day have approximately equal length. Each are, then, about 12 hours long (with the actual time of equal day and night, in the Northern Hemisphere, occurring a few days before the vernal equinox.) The Sun crosses the celestial equator going northward; it rises exactly due east and sets exactly due west.

But of all this, we need remember only one thing: the vernal equinox, and the unending adjustments we make to the matter of human time, are all about light and the Sun at the center of our universe. Sol Invictus.

While the celestial movements, now this way, now that, are liable to confuse; we all know the crucial significance of our Sun; even the youngest amongst us looks up, involuntarily to admire, rejoice, and be glad of it. Our Sun, of an immensity and heat unimaginable, is brought nearer to us, and happily so, with the vernal equinox.

We are, all of us, Sun worshippers... for without it there would be nothing here for us, or of us either.

The vernal equinox brings that Sun closer.

Tinkerings with time.

Because of its unexcelled desirability, we humans have long been beguiled with the notion of how to get more of the Sun we crave. All ancient peoples, particularly the Greeks and Persians, the sophisticates of antiquity, gave serious attention to the matter. Sadly, much of their findings are lost; what remains from the works of Greek astronomer and mathematician Hipparchus (ca. 190- ca.120 BC) and Aristarchus of Samos (around 280 BC) is suggestive of their expertise and insights. But we cannot tell more.

However, we do know about Benjamin Franklin, jack of all trades, master of all.

Franklin, with his unstoppable curiosity, wanted what only God could deliver: more time. It is easy to see why he desired it so: he, long before Edna St. Vincent Millay, burnt the candle at both ends, and not in purely scientific endeavors, either. At the Court of the Bourbons of France there were any number of elegantes who found Franklin, American minister, worthy of closer study. There was never enough time to gratify them all...

And so Franklin advanced the suggestion that became daylight savings. It was a quintessentially American proposal -- bold, audacious, practical, based on science, not theology. Sadly, it is still not clear that it actually works... and each American state, every single one, is by law entitled to adopt it, or not. For God and His equinox time is simple, majestic; humans muddle the matter, to general grumbling and consternation.

But not poets...

All poets worth their salt weigh in with a will on one of their signature topics: the advent of light, of Sun, of spring. So excited are they by this topic, that they are severely prone to skip over the residue of winter that comes in the first spring days of March, concentrating on the riotous, unrestrained days of April and May. This is wrong, and Henry Van Dyke (1852-1933) rightly noted in "Fisherman's Luck" (1899).

"The first day of spring is one thing, and the first spring day is another. The difference between them is as great as a month."

Having said this, I confess I, too, want immediate egress from the grim, cold, muddy days of March spring. I am impatient, like Walt Whiteman:

"Give me the splendid silent sun with all his beams full-dazzling."

(1819-1892) From "Leaves of Grass" (1855; 1891-92.)

Patient through long, drear winters we can be but as we see relief near at hand, we can be patient no longer, for we know, we all know, what is coming and we cannot longer wait. Still liable to be tripped up by winter... we are adamant that the spring is coming.

"The sun was warm but the wind was chill. You know how it is with an April day When the sun is out and the wind is still, You're one month on in the middle of May. But if you so much as dare to speak, A cloud comes over the sunlit arch, A wind comes off a frozen peak, And you're two months back in the middle of March."

Robert Frost (1874-1963) "Two Tramps in Mud Time" (1936).

But I cannot better end than by urging you to find in any search engine your favorite recording of Aaron Copeland's "Appalachian Spring" (premiered 1944).... It will seize you, uplift you, refresh you... and perfectly position you, in reverence, as you walk into this springtime of your life, whatever your age or circumstances. We are all young again in springtime... such is the magic of the vernal equinox.


About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 100 Articles on YOUR Blog
Call me at
310-618-8107

http://ActionEqualsProfit.com
.
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Monday, March 21, 2011

How to research and write the cleanest, clearest, most persuasive blog copy on earth -- fast, too!

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by Dr. Jeffrey Lant

Millions of people worldwide are waking up to the fact that they are going to have a blog -- no ifs, ands, or buts. That a blog -- a personal marketing and communications device -- is no longer a luxury. If you expect to stay on the cutting edge of the 'net, you're going to be a blog publisher, or else.

If you've accepted this fact, you're on the right road. If you haven't, you're already a dinosaur... but let's, for purposes of today's discussion, suppose that you have decided to produce a blog... and want the results to be superb, meaning to create a blog that's timely, well-written, persuasive and that delivers the cash, too.

Here are some key recommendations to produce this necessary result:

1) The most effective blogs are published on a regular, announced schedule, not just when you feel like it.

This point should need no discussion... but it does. One of the major problems I see in my work with blog publishers (I write their articles for them) is that these folks still see the business of blogging as something casual, episodic, to be done when and if they have the time.

Whoa!

That's completely wrong. Blogs, like every other periodical on earth, must have a regular date and time they will be written and released This gives your readers something solid to hold on to, to look forward to. You want your readers to know that you are a person of deadlines and schedules; someone they can rely on.

Stop thinking of your blog as something you can do whenever you feel like it, catch as catch can. Is this how you want your customers, your readers to see you? Not if you value their business.

2) Resolve to say Something Important in every issue of your blog.

When you see most blogs, you have to wonder why their "publishers" ever got out of bed to do them. Trivia! Drivel! Published so that their publishers can say they have a blog... rather than to say something timely! Significant! Motivating!

Now hear this: if you're one of these myopic blogsters, you're sabotaging your success. Blogs work because they deliver useful information that informs, persuades, excites and enthuses your readers... just the way all great publishers have from the very first day of the very first publisher.

Publishers present stories that lift up the readers.... and do everything in their power to create, develop, and maintain the crucial link between publisher and reader, creating prosperity for both.

3) Create the all-important blog article idea file.

Visit my office in Cambridge, Massachusetts ,and you see an assembly line for the creation of intellectual property. The first crucial link in this production process is the article idea file. It's a must.

Start with a pair of good scissors and the most important newspaper in your area. Supplement this material with the most important newspaper(s) in your country. Add other specialty publications to this list, publications which follow developments in your given field.

Go through these publications regularly and cut out articles that contain information of value and interest to your readers. Make sure every one of these articles is dated... then file for future use. As you become more and more proficient at your essential blog business, you will realize the crucial significance of this article "compost heap"... and you will make it a key part of your day to add to it by wielding your scissors and cutting out the crucial story ideas and information you need.

4) Each Monday, brainstorm the articles you will need for the week.

Post your draft titles and the date you intend to do them. Remember, your blog should have a format; your articles should fit into this format. My articles, for instance, (including this one) are 3 single-spaced pages in length, about 1,500 words. A lively, timely article of this length and substance anchors your blog and gives it "heft", the feeling of importance and "must read" value.

5) Do a subject search in the major search engines.

To gather necessary background information and to see what others may have said on the topic, use the search engines assiduously. This is vital. Search engines not only post critical information on any given topic, but tell you when this information was posted. In tracking a developing story, such data are vital.

6) Always, always, always search Wikipedia (founded 2001).

Frankly, for blog publishers and researchers of every kind, Wikipedia takes the cake. As a very active blog content writer, I can confirm that I visit it every single day, and not once either. You will, too -- if you want your articles to be informative, grounded by fact and not just your opinions.

7) Write your article copy.

Articles,as noted above, should be of a particular length and format, just like various departments in other publications. These should be written in the second person ("you").

Paragraphs should be limited to 6-8 lines for easy readability; line length should be limited to 10-14 words, again for easy reading. If you bury your readers under a mountain of intimidating text, they will repay your efforts by.. skipping the arduous task you have assigned them.

8) Edit, proofread, post.

Your blog copy production line should chugging along nicely at this point. Now's the time to polish with the finishing touches that transform a good article into a great one.

Read your article aloud. This will help you determine whether your sentences are balanced, or not; your construction difficult to comprehend, or mellifluous.

Make sure you have checked your spelling and any facts of which you're uncertain. Proofreading is a must for your credibility and the value of what you've written and will present to the world.

To conclude the production process, post the article on your website and in your blog. You are not merely a blog publisher, you are, better, a publisher, part of the great tradition. Enjoy a moment of joyful reverie, but only a minute. After all, your next deadline already looms, and you must and shall be ready.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Dr. Lant is happy to give all readers, 50,00 free guaranteed visitors for attending his live webcast today. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Sunday, March 20, 2011

These Landing Page Mistakes will cost you sales! Know them. Avoid them!

By Sandi Hunter

A landing pages is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.

To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.

Most Common Mistakes

1. Boring headline.

Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.

2. Too fancy.

Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.

3. No focus.

Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.

4. No Offer.

If you want to generate a lead you MUST include an offer. People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.

5. Forgetting about who the Landing Page is for!

Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer, Yes, your potential customer don't forget this. View your Landing pages from THEIR eyes. Is is obvious what you are offering? Is your offer enticing? Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete.

To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.

1. Start with a powerful benefit-laden attention-grabbing headline.

2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!

3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.

Final words: Everything on your landing page should focus and complement these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is get the lead!

About the Author:

Sandi Hunter, is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

New scandals at National Public Radio and the Corporation for Public Broadcasting hand GOP the rope to hang long-time nemesis and stop their federal f

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by Dr. Jeffrey Lant

For years, conservatives have loudly complained about a liberal bias at National Public Radio, the Corporation for Public Broadcasting, and Public Broadcasting System. They have insisted unsuccessfully that all federal funding be removed, permanently.

As long as the economy was reasonable and Democrats controlled either the executive branch or one or both houses of Congress, pulling these subsidies, totaling $450 million annually, was unlikely, remote. That's why House Republicans allowed an obscure Colorado rep., Doug Lamborn, to become the point man for this issue. The matter wasn't going anywhere and gave him a bee in his bonnet. to wow the rubes in Colorado Springs.

Oh, baby, how things have changed, and fast. As a result of more bonehead gaffes and just plain stupidity at NPR et al, now Lamborn's got a sure-fire winner (at least insofar as the House of Representatives is concerned) with NPR and colleagues tripping over themselves to help him eviscerate their public funding... in what begins to appear as the maddest case yet of Abbott and Costello's "Who's on First?"

As a result, Lamborn now looks like a prophet, a reasonable budget-cutting statesman. Yes, thanks to NPR 's mind-blowing missteps, Lamborn's hobby horse has legs... and Lamborn's profile and future never looked brighter. (Quick, can you say Senator Lamborn?)

Enraged NPR supporters wonder how their favorite media could have declined and self-destructed so. Conservatives have a ready answer: what we've been saying all these years about these bleeding heart liberals is true; not a real journalist among them, just left-wing idealogues with bias to spare and the means to subvert America, every hour of the day, every day of the year.

Make no mistake, these conservatives have had the sharp knives out for years for these pinko one-world types. And now, how sweet it is, they've got them by the short hairs.

Juan William case mishandled.

People at NPR have clearly forgotten, or never knew, Lord Acton's famous aphorism, "Power corrupts. Absolute power corrupts absolutely." That became glaringly apparent when they terminated (October 20, 2010) NPR Senior News Analyst Juan Williams's independent contract over comments which were referred to as "inconsistent with our editorial standards and practices..." What was the offense?

During an interview on the Fox News Channel, Williams concurred with statements suggesting that the United States was facing a "Muslim dilemma". He also said "But when I get on the plane, I got to tell you, if I see people who are in Muslim garb and I think, you know, they are identifying themselves first and foremost as Muslims, I get worried. I get nervous." Williams was dismissed at once... a casualty of a sincere, personal remark. In the light of what's happened since, it's clear he was "had," a victim of his (perfectly reasonable) views and hypocritical colleagues claiming to be pure journalists, merely reporting the facts, when they were in fact anything but.

Enter the gremlin of the farce, James O'Keefe, enfant terrible.

James E. O'Keefe III (born June 28, 1984) is an entirely new kind of activist, a man with a mission and enough hidden video cameras to achieve it. A graduate of Rutgers University, O'Keefe founded Project Veritas in 2010. Its purpose is "to investigate and expose corruption, dishonesty, self-dealing, waste, fraud, and other misconduct in both public and private institutions in order to achieve a more ethical and transparent society." Boyish looking and mischievous, O'Keefe doesn't worry about whether he's inside or outside the law; like most reformers he considers those mundane niceties superfluous; he is always right, so he can use whatever means are necessary.

O'Keefe's inventive, unorthodox methods, flirting with both immorality and the illegal, are notorious. For instance, in 2006 and 2007, his undercover audio recordings indicated some workers at Planned Parenthood would help minors falsify records to receive abortions. Black eye for Planned Parenthood.

In September 2009, his hidden cameras exposed wrongdoing by the community group ACORN. Black eye for ACORN.

In April 2010, he obtained a temporary job at the U.S. Census Bureau and released undercover videos that seemed to show a lack of concern by his supervisors when he told them he was being overpaid for work he didn't do. Black eye for the U.S. Census Bureau.

He was now well and truly a holy terror with a plethora of scalps from his victims to prove it.

O'Keefe, rankled by what happened to Juan Williams, now turned his attention to NPR and associates. His aim was to hit them squarely where it would be felt most, where it would hurt: in their scrupulous impartiality... proving it was not absolute, indeed was highly suspect. In March, 2011 O'Keefe's partners Simon Templar (an alias) and Shaughn Adeleye secretly recorded a discussion with Ronald Schiller, National Public Radio's then senior vice president for fund raising. Schiller made a series of breathtakingly ill-judged assertions for a man working for an "impartial" news organization. Amongst his targets, the Tea Party: "I wouldn't even call it Christian." And a whole lot more.

O'Keefe had bagged another of the legion of the unwary. Schiller was soon out of a job... and other heads would roll fast, too, the next being NPR's CEO Vivian Schiller (no relation). She was responsible for the organization... and its Board of Directors, needing a scapegoat, had no hesitation in throwing Ms. Schiller overboard. Another score for O'Keefe, another conservative trophy.

Then on March 10, 2011, again at the practised hand of O'Keefe, NPR Senior Director of Institutional Development Betsy Liley fell... having discussed with a member of a Muslim group a possible anonymous $5 millon donation. "It sounded like you were saying that NPR would be able to shield us from a government audit. Is that correct?" the man asks. Liley says "I think that is the case, especially if you were anonymous, and I can inquire about that." As soon as it was reported that the "Muslim member" was one of O'Keefe's operatives, Betsy bit the dust... and NPR's reputation for impartiality, truth, and fairness looked like what it was... a joke.

Meanwhile, it goes without saying that (most) Republicans and every member of the Tea Party, are jubilant -- "Ding, Dong the wicked witch is (almost) dead." That assessment is premature, of course, but if NPR and company lose their federal funding they have (mostly) themselves to blame... themselves, that is, and the inventive malice of James O'Keefe. Of him we shall no doubt hear much more in future... he has a lifetime of targets to trip up, expose, abash. And he'll do it, too. Just ask the foolish, pontificating, biased mandarins at NPR. For Mr. O'Keefe has well and truly left his mark upon them and so helped save millions of federal dollars each year from an institution which never should have been funded by the government and tax payers in the first place. The support of viewers like them must, in future, suffice.


About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

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Lawrence Rinke
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Tufts University president ends Naked Quad run, naked students protest.

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by Dr. Jeffrey Lant

Pity the president, any president, of Tufts University. Based in Medford, Massachusetts, just a few miles from Harvard and M.I.T., Tufts is engaged in an ongoing struggle to get out of their shadows and breathe free, a distinguished institution of undergraduate education and research, justifying the Really Big Bucks they charge dazed parents to educate their "not quite Ivy quality" children.

But it just ain't happenin'.

Whatever good things, whatever great things are going on there, today people worldwide want to know only one thing about Tufts: what's the Naked Quad Run and why has it been cancelled?

My research reveals all.

No one seems the know the exact year the Naked Quad Run commenced but authorities agree that it's been going on since the 1970s. It started, as many undergraduate events do, on a dare. You can see sophomore Herbie egging on freshman Bobby in, say, 1970. "Come on, Bobby boy. I dare you." "Gee, Herbie, I don't know. I'm a good boy and what if my mother ever found out?"

"Just as I thought Bobby boy. You're a weenie."

And to prove that he wasn't... Bobby downed a quick one, doffed his clothes and became the first Naked Quad runner, cold (it was December after all), blue, a champion. Herbie, irked, spent the rest of his life pointing out that it was Really His Idea.

Bobby, who went on to being president of a Really Big Bank and a trustee of the university, got all the credit. It made for a great story every once in a while in the Tufts alumni bulletin. And it was no surprise when Bobby, age 65, recreated his original Naked Quad Run, to whoops of joy from hundreds of naked undergrads; they had to admit Bobby was an inspiration to all and, all unclad, gathered to cheer on their hero, the man who started it all.

Yep, the story had to go something like that. Anyway...

Over the years, the Naked Quad Run became a firmly rooted Tufts tradition. The boys, sheepish, milled aimlessly about, blue and cold (it was December, remember). Of course there was alcohol (there always is at most every collegiate event) and of course some of those boys were underage and over indulged... but boys will be boys...

And so the run went on, gathering adherents and notoriety as it went. Ok, it wasn't exactly the Pulitzer or Nobel prize... but it did generate a bucket of PR and good vibrations for Tufts; when you're firmly planted at #3, you've got to take what you can get.

Cherchez la femme.

Some scholars, with a notably feminist perspective, have a decidedly different view on the subject; (they would). The Naked Quad Run (and they put on a learned symposium to prove it) was not held to celebrate the joys of "Gaudeamus igitur" in the great classical tradition of "mens sana in corpore sano". Rather, and one learned lady was quite adamant about this, rather it was designed for two purposes: to make newly arrived Tufts undergraduate women uncomfortable while at the same time showing off their hot bods, the better to get dates. A poll taken at the symposium registered deep disgust and disapprobation with this male only Naked Quad Run...

... and so supported by vehement feminists, women undergrads were permitted to doff their clothes, too, along with their male undergrad colleagues.

Thus, the ecstatic men of Tufts achieved , with the blessing of the Founding Mothers, a goal of young men everywhere and in all places: official permission to check out naked chicks.

Score another one for Tufts!

What a place!

And all officially sanctioned!

Predictably applications to Tufts soared. It was no doubt the enticing curriculum....

So things might have gone on forever... but all was not roses in this collegiate Eden.

There was more alcohol.

There were (I blush to tell) gropings... not just of young men to young women, but young women to young men; young men to young men... and young women to... but you get the point.

Too, the campus police say they were harassed.

What was going on here anyway?

In time-honored American tradition, the thing had morphed from a youthful, uncomplicated celebration of the end of examinations into an Event, where undergrads from other colleges came to participate (if they were cute so much the better) and where Japanese tourists arrived with their guide and video cams.

The university started to keep -- and release -- the findings of mayhem and dissipation. December, 2010 figures were the worst yet; 12 students were hospitalized for alcohol poisoning.

Tufts University president Lawrence Bacow (no doubt opposed by the admissions department every inch of the way) took action and banned the Naked Quad Run.

Bacow, clearly anguished by his decision, acknowledged (according to an editorial in The Boston Globe (March 16, 2011) that he has "long been uncomfortable with the run, but chose to work with students and public safety staff to 'manage the run rather than end it'." Food was available... barriers were erected... the course was sanded, etc.

As a result the crowds got worse, drank more, groped with impunity and acted out. When Medford and Somerville police (always irked by hordes of insouciant undergrad nudists) refused to provide security details, the end had at last arrived.

That's why they pay those Big Bucks to Bacow, to make the really tough decisions.

There were student protests, of course. This was Something Really Important, and the creme de la creme at Tufts came out to signify their opposition to this edict and the diminution of the quality of life at Tufts. After all, the right to check out the naked bodies of their friends and colleagues was worth fighting for...

On March 14, 2011 dozens of students engaged in a partially nude run around the Res Quad in a peaceful, sober protect against Bacow's decision. They were not about to go silent into that good night. Text messages, e-mails, Facebook events brought them together, and they vowed, naked, to continue the good fight. And perhaps they will.

For now, however, the naked paradise that was Tufts on the nights of the run is closed, no more happily ever afterings in Medford. Thus Tufts sinks back into sober, clothed obscurity, while the student affairs office brainstorms alternatives. One of them, as reported by the Tufts Daily newspaper, is a Winter Carnival. Another, a concert.

Hold it! Kids, the carnival's already done. At Dartmouth. As for the concert idea... old hat. If I were you, I'd hold out for reviving the Naked Quad Run. It's got eye-popping appeal, and it IS a bona fide Tufts tradition. They are few and far between.


About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.

What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 100 Articles on YOUR Blog
Call me at
310-618-8107

http://ActionEqualsProfit.com
.
takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
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100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
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