Please read and enjoy our articles. Turn off the T.V. the radio, lock the door, and take the telephone off the hook . Give yourself a bit of quiet time to enjoy the full flavour of emotions, ideas, and inspirations you will get from these articles.
Come on in ActionEqualsprofit.com Meet and chat with the renowned Dr. Jeffrey Lant himself! He will be there at 2.15 PM EST most days,Saturday come 2 hrs. early and will be reading his latest article.
Call me at
310-618-8107
Confidential for YOU to get the 100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.youtube.com/watch?v=bBlbPw7WAqM
by Dr. Jeffrey Lant
It is today Easter Sunday. Easter came late this year, April 24. And it came into a world that was dismayed by our elusive springtime; temperatures low, hints of snow and even some late flakes, and the bone chilling winds that convince you January has never left, though in fact it is 55 degrees in Cambridge, Massachusetts.
My house is awash with flowers, many more than usual. I saw some lovely orchids at Shaw's market in Porter Square; they were reasonably priced, too. And so then having nothing blooming inside, I brought them home. It is now two weeks and a couple days since I acquired them; they are faded now, of course. But they still have traces, and proudly too, of the tasteful colors that made me snatch them up.
Doyle Taylor, a perceptive friend, saw that I was preoccupied one recent day and tended to be more caustic than usual. Doyle is a man who not merely believes in saying it with flowers but doing so promptly with a most thoughtful card signed by him and his new wife Casey. They were high school sweethearts who lost touch, married others... then after fate had dealt with them, rediscovered and married each other. They are charming, intelligent, delightful. One can never know too many such but life delivers them sparingly.
Then there is my most recent floral acquisition, the mandatory (for some) Easter Lily. I got it only yesterday (when I inquired a week ago I was told they came in only a few days before the holiday. It has one flower open and many buds promising good value and good looks, too. It is of this plant and its Easter Lily -- Lilium longiflorum -- that I wish to speak for it is, verily, the symbol of the day and its world-changing events.
Many Easter lilies, not just one.
We speak in common parlance, as people do, of an "Easter lily," but in fact there are several such. First, of course, lilium longiflorum, the clear winner of the name by its indisputable commercial prowess.
Following far behind in popularity, use, and commercial value is Zantedeschia aethoipca, not a true lily at all, commonly called Lily of the Nile, Calla lily or Arum lily, native to southern Africa. Then Lilium candidum, commonly called the Madonna Lily, native to the Balkans and West Asia. Zephyranthes atamasco, commonly called Atamasco Lily or Rain Lily, native to the southwestern United States... then (you never guessed) daffodils, the daffs we love being lilies after all.
Where did Easter lilies come from?
Ever hear of the Ryukyu Islands of southern Japan? That's where today's Easter lilies originate. And therein lies an important fact about why this industry was once dominated by Japan... and why today it is almost completely American. World War II was the transforming event.
Prior to 1941, the majority of Easter lily bulbs were exported to the United States from Japan. World War II changed everything. Today 95% of all bulbs grown for the potted Easter lily market are not only produced in the United States, but more surprisingly within a narrow coastal region straddling the California-Oregon border, from Smith River, California up to Brookings, Oregon. It gets even more interesting; just 10 farms in this area produce almost all Easter lily bulbs in the US of A. Unsurprisingly these farms have dubbed themselves collectively the "Easter Lily Capital of the World."
An industry completely changed by one man and one bulb.
One man made a huge difference to this US dominance of the Easter Lily and how it looks today. That man was Louis Houghton who brought a suitcase full of hybrid lily bulbs to the south coast of Oregon in 1919. These he freely distributed certain that the weather and environment were perfect for the cultivation of a superior bulb to that grown by the Japanese. When WW II cut off Americans from the Easter lilies which were an integral part of religious services, Houghton was given his big chance on a silver platter.
He was successful beyond his wildest imaginings. By 1945 there were about 1,200 growers producing bulbs up and down the Pacific Coast, from Vancouver, Canada to Long Beach, California. The early comers profited for a time as the price of lily bulbs skyrocketed. It reminded some of the Dutch "tulip mania" of the 17th century, where a single tulip bulb cost the annual wages of 10 skilled crafts people. Were Easter lily bulbs next? A small army of lily farmers bet the ranch on it... and failed. The number of Easter lily producing farms steadily dropped; today there are just 10... comfortably dividing up the proceeds.
The Nellie White.
James White was one of the successful Easter lily producers. However, he thought the elimination of Japan (and its too small lilies) opened the door for other improvements, too. He wanted to end the dominance of the "White Gold" bulb... and significantly improve the look of Easter lilies with an entirely new bulb... in due course named after White's wife, Nellie. Today the "Nellie White" dominates the U.S. market and thus the entire Easter lily business. One crucial thing in season can completely change any industry, and no one in business should ever forget that.
More about the Easter lily business.
One major reason why so many Easter lily producers closed was the considerable difficulty in growing and managing the plants themselves. First, Easter lily bulbs must be cultivated in the fields for three, sometimes four, years, before they are ready to be shipped to commercial greenhouse growers. During these years the bulbs are never dormant and require constant care and attention to assure superior quality and cleanliness. Each bulb is handled up to 40 times before it is ready to be shipped. And remember the commercial selling season is just two weeks annually at the time of Easter (the date for which changes annually)... and all Easter lilies must be ready and should ideally have at least one flower open, the better to showcase the thing that matters most of all to everyone who sees this stately, evocative plant: the Easter lily itself. It is astonishingly elegant, dramatic, the very essence of purity. As such Jesus saw fit to use this favored plant as a means of quieting nervous Christians.
The Sermon on the Mount.
Of the many seminal moments in the brief ministry of Jesus Christ on earth, the Sermon on the Mount needs special attention. It was given in about AD 30 and contains one essential element of the Christian religion after another, including this reassuring sentiment to believers:
"Consider the lilies how they grow: they toil not, they spin not; and yet I say unto you, that Solomon in all his glory was not arrayed like one of these."
And so Jesus turned a glorious flower into a symbol of God's love for and protection of even erring people. Thus, when you attend Easter services today or any day and see the unforgettable white trumpet-like flowers of the Easter lily, you are seeing an apt symbol and manifestation of a love that can be ours and eternal.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 180 Articles on YOUR Blog
Call me at
310-618-8107
http://ActionEqualsProfit.com.
Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j
Sunday, April 24, 2011
Saturday, April 23, 2011
Of Jay Severin dismissed, Voltaire, WTKK-FM, and hypocrisy.
Please read and enjoy our articles. Turn off the T.V. the radio, lock the door, and take the telephone off the hook . Give yourself a bit of quiet time to enjoy the full flavour of emotions, ideas, and inspirations you will get from these articles.
Come on in ActionEqualsprofit.com Meet and chat with the renowned Dr. Jeffrey Lant himself! He will be there at 2.15 PM EST most days,Saturday come 2 hrs. early and will be reading his latest article.
Call me at
310-618-8107
Confidential for YOU to get the 100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.youtube.com/watch?v=bBlbPw7WAqM
by Dr. Jeffrey Lant
It's usually at night that bats, creepy crawlies, and radio shock jocks come out. Of these by far the most noxious are the shock jocks... and of these Jay Severin is one of the worst; meaning he is one of the best.
First, the facts.
James Thompson Severino, professionally known as Jay Severin, has a plum position: he is paid almost a cool million a year to go on air and hurt, verbally maim, shred, destroy, demean, pulverize, abash, humiliate. When you listen to Jay and his ilk what you want is maximum pain for the maximum number. You want it raw, fast, funny, stomach churning. And you want it now!
Jay, a pig of a fellow, obliges.
He's called Mexican immigrants "primitives," "leeches," and exporters of "women with mustaches and VD."
He's called the Reverend Jesse Jackson a "pimp, a race hustler."
He's called Hillary Clinton something gross and offensive, deliberately, without qualification or regret.
He's said that in his rarefied world "the poor and stupid would starve."
Jay's job was about dishing out this cretinous rubbish night in, night out, anything to keep listeners frozen to the dial, expectantly waiting for his next outrageous stink bomb. It was always on the way...
From time to time, his employers at WTKK-FM radio determined that he had transgressed some arbitrary line separating "acceptable" verbal slogging and slops from the "unacceptable." As a result, Jay would do his usual potty-mouth routine for a while; then say some "no no" (no worse than his usual stock in trade) that would result in suspension by his suddenly sanctimonious employers, all incense and Ave Maria.
These latter-day purists would chastise Jay, take him off the air, reprimand him, fine him, and return him to insult another day. Such folks clearly wanted to eat their rancid cake and keep it, too. It was a well recognized game in the industry.
First, WTKK-FM wants you to know that they are purveyors of the very best in on-air content; they are good corporate citizens, too. But there is the flip side of that coin. They can, without missing a beat, talk about high standards and merit awards on the one hand... while giving Jay Severin's always hurtful remarks the widest possible play on the other.
Having raked in the money for a while with Jay's utterly tasteless remarks, his employers, citing one of these remarks no more repulsive than the rest, intervene, pooh-pooh the matter, cite their non-existent community standards, fine the bugger, take him off the air for a time... then return him for more. It's a dance... and it is well known to all the participants.
Problem is, the times they are a-changing.
There is reason to hope and to believe that the "glory days" of Jay Severin and his kind are waning. There is so much pain in the world these days; so much real tragedy, so many people in despair without hope, that we really need to ask ourselves whether we truly need artificially engendered pain dished out by jerks like Severin? Haven't we got more than our share of miseries without him?
That argument, powerful though it is, wouldn't begin to cut the mustard at WTKK-FM radio or anywhere else, if Severin's ratings were through the roof, generating the really big bucks. They'd let him insult, abuse, degrade all the way to the bank.
However, to the consternation of the hotshots at WTKK-FM purveying filth and slime hasn't delivered the audiences of ancient days. Both crucial ratings and more crucial revenues are down, down, down, with no sign of a turn- around coming anytime soon.
Thus WTKK-FM had a problem. They liked Jay, they loved Jay when he was the golden boy, for all that he was stupid, ignorant, a bully. What did that matter when the money was rolling in? But it was an entirely different matter when it slowed to a comparative trickle.
The corporate big shots didn't like the idea of admitting they had misread the trends by keeping Jay (now old hat) on longer than warranted. That would have made them look like they goofed, and no executive likes that when there's a likely scapegoat at hand, Jay himself.
First, understand that no one but no one actually ever liked Jay. To the senior execs at WTKK-FM he was a necessary evil; tolerated but that's all. The truth is, he was a trained dog, hired to do a job that was distasteful to virtually everyone concerned with it but who were, in the heady days, all in on the take. It was sordid... it was disgraceful... it was never anything other than filth. It was, and is, the American way at our all too frequent worst.
Just the other day, Jay was being Jay (tasteless, boorish, bombastic), talking about a lawsuit involving a CEO who is being sued for sexual harassment by former female employees. Severin called the women "whores and liars" and said they belong in jail. He also said he didn't understood what all the fuss was about, telling his listeners that as a former company owner, he had hired "mostly attractive young women" and had sex with nearly all of them over two decades.
The folks at WTKK-FM, glancing at the ratings and revenues, discovered they had an "appropriate level of civility" and that Jay has affronted it. They fired him pronto... letting the world know that Jay, the voice of the gutter, no longer had a place on the schedule of their suddenly simon-pure institution. How they could have said and published this with a straight face is anyone's guess.
Jay, of course, will probably sue them; he will in any event turn up somewhere amongst other folks working to spin slime into profits. But let's be real clear on this: had his remarks increased ratings, he'd still be spouting on air today. And because we value the First Amendment, we'd all have to support him in the exercise of his free speech; support him, yes, but always change the dial. For, like Voltaire, I defend his right to say it.... I also value my right not to hear it.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 180 Articles on YOUR Blog
Call me at
310-618-8107
http://ActionEqualsProfit.com.
Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j
Come on in ActionEqualsprofit.com Meet and chat with the renowned Dr. Jeffrey Lant himself! He will be there at 2.15 PM EST most days,Saturday come 2 hrs. early and will be reading his latest article.
Call me at
310-618-8107
Confidential for YOU to get the 100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.youtube.com/watch?v=bBlbPw7WAqM
by Dr. Jeffrey Lant
It's usually at night that bats, creepy crawlies, and radio shock jocks come out. Of these by far the most noxious are the shock jocks... and of these Jay Severin is one of the worst; meaning he is one of the best.
First, the facts.
James Thompson Severino, professionally known as Jay Severin, has a plum position: he is paid almost a cool million a year to go on air and hurt, verbally maim, shred, destroy, demean, pulverize, abash, humiliate. When you listen to Jay and his ilk what you want is maximum pain for the maximum number. You want it raw, fast, funny, stomach churning. And you want it now!
Jay, a pig of a fellow, obliges.
He's called Mexican immigrants "primitives," "leeches," and exporters of "women with mustaches and VD."
He's called the Reverend Jesse Jackson a "pimp, a race hustler."
He's called Hillary Clinton something gross and offensive, deliberately, without qualification or regret.
He's said that in his rarefied world "the poor and stupid would starve."
Jay's job was about dishing out this cretinous rubbish night in, night out, anything to keep listeners frozen to the dial, expectantly waiting for his next outrageous stink bomb. It was always on the way...
From time to time, his employers at WTKK-FM radio determined that he had transgressed some arbitrary line separating "acceptable" verbal slogging and slops from the "unacceptable." As a result, Jay would do his usual potty-mouth routine for a while; then say some "no no" (no worse than his usual stock in trade) that would result in suspension by his suddenly sanctimonious employers, all incense and Ave Maria.
These latter-day purists would chastise Jay, take him off the air, reprimand him, fine him, and return him to insult another day. Such folks clearly wanted to eat their rancid cake and keep it, too. It was a well recognized game in the industry.
First, WTKK-FM wants you to know that they are purveyors of the very best in on-air content; they are good corporate citizens, too. But there is the flip side of that coin. They can, without missing a beat, talk about high standards and merit awards on the one hand... while giving Jay Severin's always hurtful remarks the widest possible play on the other.
Having raked in the money for a while with Jay's utterly tasteless remarks, his employers, citing one of these remarks no more repulsive than the rest, intervene, pooh-pooh the matter, cite their non-existent community standards, fine the bugger, take him off the air for a time... then return him for more. It's a dance... and it is well known to all the participants.
Problem is, the times they are a-changing.
There is reason to hope and to believe that the "glory days" of Jay Severin and his kind are waning. There is so much pain in the world these days; so much real tragedy, so many people in despair without hope, that we really need to ask ourselves whether we truly need artificially engendered pain dished out by jerks like Severin? Haven't we got more than our share of miseries without him?
That argument, powerful though it is, wouldn't begin to cut the mustard at WTKK-FM radio or anywhere else, if Severin's ratings were through the roof, generating the really big bucks. They'd let him insult, abuse, degrade all the way to the bank.
However, to the consternation of the hotshots at WTKK-FM purveying filth and slime hasn't delivered the audiences of ancient days. Both crucial ratings and more crucial revenues are down, down, down, with no sign of a turn- around coming anytime soon.
Thus WTKK-FM had a problem. They liked Jay, they loved Jay when he was the golden boy, for all that he was stupid, ignorant, a bully. What did that matter when the money was rolling in? But it was an entirely different matter when it slowed to a comparative trickle.
The corporate big shots didn't like the idea of admitting they had misread the trends by keeping Jay (now old hat) on longer than warranted. That would have made them look like they goofed, and no executive likes that when there's a likely scapegoat at hand, Jay himself.
First, understand that no one but no one actually ever liked Jay. To the senior execs at WTKK-FM he was a necessary evil; tolerated but that's all. The truth is, he was a trained dog, hired to do a job that was distasteful to virtually everyone concerned with it but who were, in the heady days, all in on the take. It was sordid... it was disgraceful... it was never anything other than filth. It was, and is, the American way at our all too frequent worst.
Just the other day, Jay was being Jay (tasteless, boorish, bombastic), talking about a lawsuit involving a CEO who is being sued for sexual harassment by former female employees. Severin called the women "whores and liars" and said they belong in jail. He also said he didn't understood what all the fuss was about, telling his listeners that as a former company owner, he had hired "mostly attractive young women" and had sex with nearly all of them over two decades.
The folks at WTKK-FM, glancing at the ratings and revenues, discovered they had an "appropriate level of civility" and that Jay has affronted it. They fired him pronto... letting the world know that Jay, the voice of the gutter, no longer had a place on the schedule of their suddenly simon-pure institution. How they could have said and published this with a straight face is anyone's guess.
Jay, of course, will probably sue them; he will in any event turn up somewhere amongst other folks working to spin slime into profits. But let's be real clear on this: had his remarks increased ratings, he'd still be spouting on air today. And because we value the First Amendment, we'd all have to support him in the exercise of his free speech; support him, yes, but always change the dial. For, like Voltaire, I defend his right to say it.... I also value my right not to hear it.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 180 Articles on YOUR Blog
Call me at
310-618-8107
http://ActionEqualsProfit.com.
Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j
The right stuff. Half of the world's endangered North Atlanticright whales gather off Provincetown, Massachusetts. April, 2011.
Something wonderful, unprecedented, and magnificent is happening as I write (April 23, 2011) off the holiday beaches of Provincetown and Truro, Massachusetts. It's a convention... no, not a political convention (though this story has a political aspect). And it's not strictly business either, though business will most surely be generated.
No, it's a story about our favorite mammal... the whale, specifically the North Atlantic right whales, who have gathered in unheard of numbers to gorge themselves on an abundance of the zooplankton they love. It seems this year has produced a bumper crop. And so 200 of these creatures we all champion have come to Massachusetts; just a little less than half their total number. So numerous are they, so close to shore, pilgrims going to see them (and this week-end will be packed with same) will not even have to leave the land. Again, a first.
Dr. Charles "Stormy" Mayo, senior scientist at the Center for Coastal Studies in Provincetown, has been paying close attention to this phenomenon. First, he noted the zooplankton has been ample. Second there are the necessary currents which bring the zooplankton to the area; then the local currents which cause them to concentrate in amounts sufficient for hefty whale appetites. Given the fact that right whales can weigh up to 90 tons, you may imagine such appetites are gigantic. It is anticipated the whales will stay and feed for about a week; then go on their peripatetic way, the glories of the wide Atlantic... the more so since they remain on the knife edge of extinction.
The name.
As with so much of maritime history, we first need to be aware that many whale tales are fishy. So it is with right whales. Lore has it that they are called that because whalers thought these the "right" ones to hunt; that's because most of them float after slaughter. They are also pretty easy to access given that they often swim (as they are swimming in Provincetown today) close to shore. In short, easy pickings... and hunted nearly to extinction during the active years of the whaling industry, described in detail in "Moby Dick" by Herman Melviille (published 1851). It goes without saying that Moby Dick is the most famous right whale in history; perhaps even the most famous whale of all. Local folks will surely tell you so. Then they'll sell you some trinket or other.
Taxonomy
Right whales are three species of large baleen whales consisting of two genera in the family Balaenidae of order Cetacea. They occupy the genus Eubalaena.
Authorities have repeatedly recategorized the three populations of Eubalaena right whales,in one, two, or three species. In the whaling era there was thought to be a single species. Later, morphological factors such as differences in the skull shape of northern and southern animals indicated that there were at least two species -- one in the northern hemisphere, the other in the Southern Ocean.
Right whales do not cross equatorial waters to make contact with other (sub) species and (inter) breed. Thick layers of insulating blubber make it impossible for them to dissipate their internal body heat in tropical waters.
Their look.
Unlike other whales, right whales have distinctive callosities (roughened patches of skin) on their heads, along with a broad back without a dorsal fin, occasionally with white belly patches and a long arching mouth that begins above the eye. The callosities appear white due to large colonies of cyamids (whale lice). They can grow up to 18 m (59 feet); significantly larger than humpbacks or grays, but smaller than blues.
Its predators: orcas and us.
Orcas are bad enough, but over time right whales have developed a community approach to defending themselves. It is quite different with humans who are, by far, the greater enemy. We wanted them, first and foremost, for their oil, but later as preservation technology improved, we slaughtered them for their meat.
While many different peoples hunted right whales (not least because they swim slowly and can the more easily be caught), it was the people of Massachusetts and New York who hunted them most efficiently, to the deadly diminution of the whales. Just what they did and how they did it can be found in no better place than "Moby Dick", as generations of students have (sadly) discovered. It is the story of hard-living, young dying men who had employment in the most demanding of industries. Sent to sea at 15 or less, they quickly grew inured to its hardships... or else suffered the consequences. Such men cared nothing for the majesty of the right whale, or any whale. They saw Yankee greenbacks, pure and simple.
With typical American hard work, imagination and ingenuity, the whale industry went global with a vengeance, establishing whale stations wherever needed, the better to ensure supplies and cater to the burgeoning international markets which clambered for bits and pieces of whales, caring nothing about the mammals themselves.
In due course Yankee efficiency ran the right whales right up to the verge of extinction. The world saw and took notice, but nearly too late as the world has seen with so many other animals found now in scientific collections as specimens only. They banned right whaling in 1937. Japan and Russia (mostly as the Soviet Union) scoffed at the prohibition and advanced the date of extinction. Somebody somewhere always has a good reason for believing their needs transcend the necessity for protection and preservation. All extinct species have learned too late that the human species is adept at special pleading and privilege, to the detriment of all.
Now they gather again.
In 1910, the great monarchies of the world gathered for the coronation of British King George V. Just 4 years later, these self same monarchies took sides in the great war known as World War I. Their 1910 gathering in London was seen as the swan song of the old regime, its last great convocation. Extinction for them followed rapidly.
Is this the fate of the right whale, now gathering in the largest number ever seen together, a group of about 200 in a total population between 400-500? We must not merely hope alone. We must continue to badger our representatives with our unfailing concern and high anxiety about the fate of creatures who never hurt us but whom we have devastated and tormented with near total impunity. This is not acceptable.
Reason for hope.
Fortunately whales, especially right whales, have good reason to hope for the best. Unlike too many extinct animals, whales have captured public imagination and thus a large constituency of good people willing and able to lobby for whales. An important part of this constituency consists of school children. Some of their poems and essays in support of whales appear on their "Save the Whales" website.
Here's one of the many poems I liked, this one by Victor Tucker, age 8, in 2007, then a third grader from Kansas:
Whales are chubby. Whales are fat. Whales are bigger than a cat.
Whales have two eyes, two ears, and a nose. Whales have everything but toes.
Whales are big. Whales are stout. Whales, they hum, they don't shout.
Whales have a blowhole on top of their head Whales don't have to make their bed.
People want to kill the whales. We have to even save their tails.
*
Does anyone else see a budding Ogden Nash (d. 1971) here? May saving whales help give us more whales and more poets, too.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses.
Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
No, it's a story about our favorite mammal... the whale, specifically the North Atlantic right whales, who have gathered in unheard of numbers to gorge themselves on an abundance of the zooplankton they love. It seems this year has produced a bumper crop. And so 200 of these creatures we all champion have come to Massachusetts; just a little less than half their total number. So numerous are they, so close to shore, pilgrims going to see them (and this week-end will be packed with same) will not even have to leave the land. Again, a first.
Dr. Charles "Stormy" Mayo, senior scientist at the Center for Coastal Studies in Provincetown, has been paying close attention to this phenomenon. First, he noted the zooplankton has been ample. Second there are the necessary currents which bring the zooplankton to the area; then the local currents which cause them to concentrate in amounts sufficient for hefty whale appetites. Given the fact that right whales can weigh up to 90 tons, you may imagine such appetites are gigantic. It is anticipated the whales will stay and feed for about a week; then go on their peripatetic way, the glories of the wide Atlantic... the more so since they remain on the knife edge of extinction.
The name.
As with so much of maritime history, we first need to be aware that many whale tales are fishy. So it is with right whales. Lore has it that they are called that because whalers thought these the "right" ones to hunt; that's because most of them float after slaughter. They are also pretty easy to access given that they often swim (as they are swimming in Provincetown today) close to shore. In short, easy pickings... and hunted nearly to extinction during the active years of the whaling industry, described in detail in "Moby Dick" by Herman Melviille (published 1851). It goes without saying that Moby Dick is the most famous right whale in history; perhaps even the most famous whale of all. Local folks will surely tell you so. Then they'll sell you some trinket or other.
Taxonomy
Right whales are three species of large baleen whales consisting of two genera in the family Balaenidae of order Cetacea. They occupy the genus Eubalaena.
Authorities have repeatedly recategorized the three populations of Eubalaena right whales,in one, two, or three species. In the whaling era there was thought to be a single species. Later, morphological factors such as differences in the skull shape of northern and southern animals indicated that there were at least two species -- one in the northern hemisphere, the other in the Southern Ocean.
Right whales do not cross equatorial waters to make contact with other (sub) species and (inter) breed. Thick layers of insulating blubber make it impossible for them to dissipate their internal body heat in tropical waters.
Their look.
Unlike other whales, right whales have distinctive callosities (roughened patches of skin) on their heads, along with a broad back without a dorsal fin, occasionally with white belly patches and a long arching mouth that begins above the eye. The callosities appear white due to large colonies of cyamids (whale lice). They can grow up to 18 m (59 feet); significantly larger than humpbacks or grays, but smaller than blues.
Its predators: orcas and us.
Orcas are bad enough, but over time right whales have developed a community approach to defending themselves. It is quite different with humans who are, by far, the greater enemy. We wanted them, first and foremost, for their oil, but later as preservation technology improved, we slaughtered them for their meat.
While many different peoples hunted right whales (not least because they swim slowly and can the more easily be caught), it was the people of Massachusetts and New York who hunted them most efficiently, to the deadly diminution of the whales. Just what they did and how they did it can be found in no better place than "Moby Dick", as generations of students have (sadly) discovered. It is the story of hard-living, young dying men who had employment in the most demanding of industries. Sent to sea at 15 or less, they quickly grew inured to its hardships... or else suffered the consequences. Such men cared nothing for the majesty of the right whale, or any whale. They saw Yankee greenbacks, pure and simple.
With typical American hard work, imagination and ingenuity, the whale industry went global with a vengeance, establishing whale stations wherever needed, the better to ensure supplies and cater to the burgeoning international markets which clambered for bits and pieces of whales, caring nothing about the mammals themselves.
In due course Yankee efficiency ran the right whales right up to the verge of extinction. The world saw and took notice, but nearly too late as the world has seen with so many other animals found now in scientific collections as specimens only. They banned right whaling in 1937. Japan and Russia (mostly as the Soviet Union) scoffed at the prohibition and advanced the date of extinction. Somebody somewhere always has a good reason for believing their needs transcend the necessity for protection and preservation. All extinct species have learned too late that the human species is adept at special pleading and privilege, to the detriment of all.
Now they gather again.
In 1910, the great monarchies of the world gathered for the coronation of British King George V. Just 4 years later, these self same monarchies took sides in the great war known as World War I. Their 1910 gathering in London was seen as the swan song of the old regime, its last great convocation. Extinction for them followed rapidly.
Is this the fate of the right whale, now gathering in the largest number ever seen together, a group of about 200 in a total population between 400-500? We must not merely hope alone. We must continue to badger our representatives with our unfailing concern and high anxiety about the fate of creatures who never hurt us but whom we have devastated and tormented with near total impunity. This is not acceptable.
Reason for hope.
Fortunately whales, especially right whales, have good reason to hope for the best. Unlike too many extinct animals, whales have captured public imagination and thus a large constituency of good people willing and able to lobby for whales. An important part of this constituency consists of school children. Some of their poems and essays in support of whales appear on their "Save the Whales" website.
Here's one of the many poems I liked, this one by Victor Tucker, age 8, in 2007, then a third grader from Kansas:
Whales are chubby. Whales are fat. Whales are bigger than a cat.
Whales have two eyes, two ears, and a nose. Whales have everything but toes.
Whales are big. Whales are stout. Whales, they hum, they don't shout.
Whales have a blowhole on top of their head Whales don't have to make their bed.
People want to kill the whales. We have to even save their tails.
*
Does anyone else see a budding Ogden Nash (d. 1971) here? May saving whales help give us more whales and more poets, too.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses.
Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
Tuesday, April 19, 2011
Advice on what makes business blogs work by three who know: George Kosch, Sandi Hunter and Dr. Jeffrey Lant.
Please read and enjoy our articles. Turn off the T.V. the radio, lock the door, and take the telephone off the hook . Give yourself a bit of quiet time to enjoy the full flavour of emotions, ideas, and inspirations you will get from these articles.
Come on in ActionEqualsprofit.com Meet and chat with the renowned Dr. Jeffrey Lant himself! He will be there at 2.15 PM EST most days,Saturday come 2 hrs. early and will be reading his latest article.
Call me at
310-618-8107
Confidential for YOU to get the 100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.youtube.com/watch?v=bBlbPw7WAqM
by Dr. Jeffrey Lant
Today , April 19, 2011, is a special day for the three members of the Worldprofit blog writing team. Today we completed writing 200 business blog articles, a project which began in June, 2010. The response to these articles has been nothing short of spectacular, so we decided to discuss the reasons why this has occurred and what it means for you and your business blog.
1) Be clear on the objective.
We are focusing this article on blogs created by businesses. Their objective is simple: make money. No business blog should ever be created which has some supposedly "better" purpose. It's easy to forget this purpose; it doesn't take much to unfocus a blog. That's why we suggest posting this message prominently in your office: "It's the money, silly." A variation of this message helped Billl Clinton (a notoriously diffuse individual) from going off theme and was influential in putting him in the Oval Office. This message will also work for you.
2) Designate a good writer to produce your blog's content.
Business blog copy must be clean, clear, accurate. That means designating a writer with business writing experience. An experienced copywriter is perfect. They know how to write copy that sells... which is just the copy you need.
3) If you cannot find a copywriter, become that copywriter yourself.
Successful copy is based on just 4 important words:
YOU GET BENEFIT NOW.
The "you" is your reader, the person you need your blog copy to motivate to contact you.
"get" is there to remind you that copy is always about what the reader (your past, present and future customer) gets from you.
"benefit" is the specific thing they get from each article you publish.
"now" is when you want the reader to respond, reminding yourself that there must always be one or more offers in each blog issue, such offers being intended to stimulate the immediate reader response which must always be your objective.
4) Master search engines.
Writing business blogs means finding and using a never ending supply of data, information, research findings, quotations of note, etc. Blogs eat up lots and lots of information.
This means becoming expert at finding pertinent data from search engines. Surprisingly we discovered that many business blog writers do not use and therefore do now know how to ensure best results from search engines. That problem must be recognized and overcome ASAP.
Successful business writers know how to write articles with data "holes" in them, "holes" they can quickly fill by accessing search engines... without ever leaving the computer. Given the fact that not so many years ago, business writers had to use specialized business libraries, a cumbersome process at best, search engines have made all the difference in getting important data quickly and easily, all at your fingertips.
5) Always have a lead article, the focus of each individual issue.
We have found in practice that each blog issue should be anchored by a major article. The length we recommend is 1,500 words.
This article should be divided into two distinct parts; first, the actual content itself. Second, pertinent follow-up details which advise your reader what is available, its benefits, and how to get it. These follow-up details are crucial and must follow each article. (See below for an example.)
How long does it take for such an article to be researched, written, edited, etc.? Obviously that depends on the amount of research you must do, how quickly you find it, your own skills and speed as a writer, etc. However, we have found that this "anchor" article takes on average 4-8 hours.
6) Always have a "new uses" feature.
You've all heard the old adage, "sell the sizzle, not the steak". That's why you need a "new uses" feature. Select any of your products and services; then provide at least one detailed blog article on how to get the great results from its use. Remember, people buy products too achieve results; the more practical uses you detail, the more sales you make.
7) Always include customer testimonials, particularly testimonials that provide details on what individual customers did and their positive results.
Customer testimonials work. Thus, make sure you always include one or more in each blog issue. And always make a point in each blog of asking your customers to provide more.
8) Have a "new product" feature... and, as above, ensure the copy focuses on what it does, that "sizzle" again.
Remember, blog copy is about making money by generating reader inquiries and sales. Your readers are glad to read about new products to the extent that the copy introducing them focuses on what the customer gets.
9) Set and keep a fixed blog publishing schedule.
Your readers should expect to see your blog, like clock work, on a published schedule. They should be trained to look forward to it and respond. But if your publishing schedule is erratic, unpredictable, then your reputation will not be enhanced and your sales will definitely suffer. Ouch!
Once you've set the schedule, treat it religiously.
10) Always include a very special offer in every issue.
Make it a truly spectacular offer... one available to blog readers only.
Position this offer prominently. It is, after all, eye-popping.
Last words.
Blogs in general and business blogs in particular are here to stay. Businesses without them are businesses that suffer, having thereby circumscribed sales and growth. Make sure that isn't you.
One last piece of advice: Make your blog fun read and ALWAYS easy to respond to. If you follow these instructions, your blog will steadily grow in importance as a readily available source of customers and profits. As we can tell you from personal experience, what blogs deliver will truly delight, excite, and enthuse you. A steady stream of new customers and enhanced profits tend to do that.... Get started today and see for yourself.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 180 Articles on YOUR Blog
Call me at
310-618-8107
http://ActionEqualsProfit.com.
Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j
Come on in ActionEqualsprofit.com Meet and chat with the renowned Dr. Jeffrey Lant himself! He will be there at 2.15 PM EST most days,Saturday come 2 hrs. early and will be reading his latest article.
Call me at
310-618-8107
Confidential for YOU to get the 100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.youtube.com/watch?v=bBlbPw7WAqM
by Dr. Jeffrey Lant
Today , April 19, 2011, is a special day for the three members of the Worldprofit blog writing team. Today we completed writing 200 business blog articles, a project which began in June, 2010. The response to these articles has been nothing short of spectacular, so we decided to discuss the reasons why this has occurred and what it means for you and your business blog.
1) Be clear on the objective.
We are focusing this article on blogs created by businesses. Their objective is simple: make money. No business blog should ever be created which has some supposedly "better" purpose. It's easy to forget this purpose; it doesn't take much to unfocus a blog. That's why we suggest posting this message prominently in your office: "It's the money, silly." A variation of this message helped Billl Clinton (a notoriously diffuse individual) from going off theme and was influential in putting him in the Oval Office. This message will also work for you.
2) Designate a good writer to produce your blog's content.
Business blog copy must be clean, clear, accurate. That means designating a writer with business writing experience. An experienced copywriter is perfect. They know how to write copy that sells... which is just the copy you need.
3) If you cannot find a copywriter, become that copywriter yourself.
Successful copy is based on just 4 important words:
YOU GET BENEFIT NOW.
The "you" is your reader, the person you need your blog copy to motivate to contact you.
"get" is there to remind you that copy is always about what the reader (your past, present and future customer) gets from you.
"benefit" is the specific thing they get from each article you publish.
"now" is when you want the reader to respond, reminding yourself that there must always be one or more offers in each blog issue, such offers being intended to stimulate the immediate reader response which must always be your objective.
4) Master search engines.
Writing business blogs means finding and using a never ending supply of data, information, research findings, quotations of note, etc. Blogs eat up lots and lots of information.
This means becoming expert at finding pertinent data from search engines. Surprisingly we discovered that many business blog writers do not use and therefore do now know how to ensure best results from search engines. That problem must be recognized and overcome ASAP.
Successful business writers know how to write articles with data "holes" in them, "holes" they can quickly fill by accessing search engines... without ever leaving the computer. Given the fact that not so many years ago, business writers had to use specialized business libraries, a cumbersome process at best, search engines have made all the difference in getting important data quickly and easily, all at your fingertips.
5) Always have a lead article, the focus of each individual issue.
We have found in practice that each blog issue should be anchored by a major article. The length we recommend is 1,500 words.
This article should be divided into two distinct parts; first, the actual content itself. Second, pertinent follow-up details which advise your reader what is available, its benefits, and how to get it. These follow-up details are crucial and must follow each article. (See below for an example.)
How long does it take for such an article to be researched, written, edited, etc.? Obviously that depends on the amount of research you must do, how quickly you find it, your own skills and speed as a writer, etc. However, we have found that this "anchor" article takes on average 4-8 hours.
6) Always have a "new uses" feature.
You've all heard the old adage, "sell the sizzle, not the steak". That's why you need a "new uses" feature. Select any of your products and services; then provide at least one detailed blog article on how to get the great results from its use. Remember, people buy products too achieve results; the more practical uses you detail, the more sales you make.
7) Always include customer testimonials, particularly testimonials that provide details on what individual customers did and their positive results.
Customer testimonials work. Thus, make sure you always include one or more in each blog issue. And always make a point in each blog of asking your customers to provide more.
8) Have a "new product" feature... and, as above, ensure the copy focuses on what it does, that "sizzle" again.
Remember, blog copy is about making money by generating reader inquiries and sales. Your readers are glad to read about new products to the extent that the copy introducing them focuses on what the customer gets.
9) Set and keep a fixed blog publishing schedule.
Your readers should expect to see your blog, like clock work, on a published schedule. They should be trained to look forward to it and respond. But if your publishing schedule is erratic, unpredictable, then your reputation will not be enhanced and your sales will definitely suffer. Ouch!
Once you've set the schedule, treat it religiously.
10) Always include a very special offer in every issue.
Make it a truly spectacular offer... one available to blog readers only.
Position this offer prominently. It is, after all, eye-popping.
Last words.
Blogs in general and business blogs in particular are here to stay. Businesses without them are businesses that suffer, having thereby circumscribed sales and growth. Make sure that isn't you.
One last piece of advice: Make your blog fun read and ALWAYS easy to respond to. If you follow these instructions, your blog will steadily grow in importance as a readily available source of customers and profits. As we can tell you from personal experience, what blogs deliver will truly delight, excite, and enthuse you. A steady stream of new customers and enhanced profits tend to do that.... Get started today and see for yourself.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com.
What’s your opinion on this?
Please leave a comment!
I hope you Enjoyed this article.
Lawrence Rinke
YOU Can have yourself over 180 Articles on YOUR Blog
Call me at
310-618-8107
http://ActionEqualsProfit.com.
Takes the time to check out what Worldprofit offers. You not only learn extensively how to market your business, but how to market yourself as well.
For Leaving a comment you will get
When YOU click and fill the form on the next page.
100% Give Away: Software Packages To Generate Massive Waves Of Traffic To Your Website
http://www.ActionEqualsProfit.com/?rd=uv82n09j
Saturday, April 16, 2011
Lawrence: Admonition to myself: 11-hour workdays boost heart...
Lawrence: Admonition to myself: 11-hour workdays boost heart...: "Please read and enjoy our articles. Turn off the T.V. the radio, lock the door, and take the telephone off the hook . Give yourself a bit o..."
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