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by Dr. Jeffrey Lant
Dear Sir:
I do not have the honor of knowing you personally, but that won't stop me from issuing the most candid advice on how to succeed in your brand new job -- Chairman of the Republican National Committee, to make your sojourn both pleasant and productive and avoid the pratfalls and gaffes of your predecessor, the bumptious and unlamented Michael Steele.
You were, it seems, a good friend of Mr. Steele but somewhere along the line you decided that his complete misunderstanding of his role at the RNC necessitated his removal. And you decided that no one was better qualified to lead the putsch than -- you. No problem. Ambition in Washington, D.C., especially when it involves changing your alliance, is not a sin. Quite the reverse. That you knew when to strike and how is a sign that you are already better qualified for the job than Steele ever was.
Good.
Now for the things you must know and do to succeed.
1) Realize that you have the 4th or 5th grandest title in Washington... and are absolutely a person of no significance or public stature whatsoever.
Can you name, say, 6 out of 10 of your predecessors? If you can, no one else is able. Why is that? Because the office is designed to function at the beck and call of the president of the ruling party (Obama)... and with the advice and consent of the last (defeated) presidential candidate (McCain), until such time as the next presidential candidate is well and duly nominated, whereupon he (or she) makes his (or her) choice.
In other words, you are there for a very short time, to keep the office going and to Make No Embarrassing Mistakes.
2) You are a low level bureaucrat without the one essential thing every truly significant person in Washington has: elected office. That is what distinguishes the men... from the chairmen.
Given this fact, no one wants or will even tolerate you taking positions on public issues. You do not have any standing for that. Instead, refer folks to Speaker of the House of Representatives John Boehner for he is (just now) the highest ranking official in the Republican Party and, as such, is admirably situated for position taking. Indeed, clearing important statements with him seems sensible, CYA.
3) Avoid the media like the plague.
Your predecessor never met a media person or program that he didn't like. As a result, the number and seriousness of his errors grew calamitous, thereby diminishing the (never great) respect in which he was held and the embarrassments of his colleagues.
You, mild mannered man that you are (as must be the case for one from Pleasant Prairie, Wisconsin), should have a plaque made for your desk reading "Chairman Priebus did not return frequent calls from our paper (radio, television, etc.)" It will constantly remind you to shut up and stay out of public view.
4) Bill Clinton, garrulous and diffuse to a degree, was elected President of the United States because his entirely focused staff concocted a very simple way of keeping their candidate on track. When he digressed (often), one held up a sign reading "It's the economy, stupid!"; the stupid in question being Mr. Clinton. It helped him remember.
A similar sign for you, sir, is in order. Yours should read "it's about fund raising, stupid!"
As I write, the Republican National Committee is $21 million in debt. State GOP committees are also deep in red ink. This is not an auspicious situation for a party bidding to retake the White House they think of as their own real estate.
Every day, in every way, yes in every waking moment and in your dreams, too, you must have just two words in mind: fund raising.
This, dear sir, is the reason you were elected and what will determine whether you leave office with the blessings and congratulations of your colleagues... or their ample and unyielding execration. It will also determine whether you get a respectable job in the next Republican administration which, I suspect is often on your mind.
5) Keep your expense account to the bare minimum.
Mr. Steele was seduced by the high life of Washington and took to it like a duck to water. Inevitably he was seen dining at the "best restaurants", where he ate prodigiously and knew his wines well. Nothing but the best for Mr. Steele as his (notably incomplete) expense accounts testify. He reckoned that he, as a Person of Consequence, was entitled.
My advice, sir, is simply this: find a good delicatessen in your neighborhood and learn what an (inexpensive and thoroughly justifiable) gourmet treat tuna on rye (with kosher pickles) can be. And never forget to turn in complete expense accounts, with nothing missing. You are a midwesterner; frugality becomes you.
6) Return all phone calls, except those from the media. (See above.)
Washington is a town perpetually engaged in the most exciting and intricate of games: who is up, who is down, and why.
Avoid this game... for it is all-consuming and insidious.
Players of this game start shedding their civility and good manners as soon as possible. Calls from certain people get returned at once; calls from others, the lesser folk, are never returned.
Dear sir, playing this game is ill-advised and in the poorest of judgements. Treat all with the general courtesy which has always distinguished the citizens of Wisconsin, your home state. All that is except presidential candidates and their staffs, for they must always and forever have their calls returned and wishes granted at once, if not sooner. After all, you need friends in the next GOP administration... and this is a superb way to get them.
Last admonition (for now).
Next year, at a place and time to be announced, your party will engage in the ancient and honorable rite of nominating the person they think most likely to defeat the president and reclaim the glories of the Executive Mansion.
A word in your ear about your role. Even before your candidate is nominated, you will be informed that he (or she) has a new chairman in mind. Be prepared.
And be prepared, too, for the stark reality that a few days later, perhaps a week, no one, absolutely no one, will remember your name, and all the good you're sure to do in your brand- new office upon which I congratulate you.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Lawrence Rinke http://ActionEqualsProfit.com. Check out Rapid Cash Tactics -> http://silver45b.agough.hop.clickbank.net
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